The Business Storytelling Podcast

Google auto complete videos by superstars have drawn in millions of views on YouTube.
In these videos the celebrities basically answer questions that Google auto complete recommends based on what users are searching for. That's of course also an opportunity for a Google to roll out a new product. Which is exactly what Google is doing. That's according to emails I've received directly from Google.

The legendary Iowa football coach-who also recruited me to the university-died in December 2019. I’m reflecting the things I am thankful for from him.

In this episode I share how a content culture can help with attracting the best workers and keeping them.

Reality check: A content playbook is helpful and I recommend documented strategies, but somebody has to implement them. Let’s discuss how to make sure stuff gets done with a strategy in mind.

Wild Business Growth Podcast Host Max Branstetter shares his tips on how he started his successful podcast and what you can learn from his process. We also discuss tools and platforms.

Algorithms are important to understand for marketers and content people. Karrie and I discuss the things you should know in this episode.

A critical look at how we measure results of specific marketing campaigns? In the example here I’m wondering if direct mail should get the credit or if an email would’ve done the same trick.

First time I heard about a case like this. There was even a gun involved. Let’s take the opportunity to talk about URL strategy. The news story is here: https://www.desmoinesregister.com/story/news/crime-and-courts/2019/12/09/iowa-social-media-influencer-who-had-cedar-rapids-man-held-gunpoint-over-internet-domain-sentenced-f/4379981002/

Event guru Chris Burdge shares with me how Social Media Camp is a successful conference hosted in Western Canada every year. Let’s dive into why event planning and marketing should be part of your strategy and how.

Way more on the backstory: https://www.linkedin.com/pulse/aviation-gin-saves-peleton-wife-maybe-traditional-industry-solis

Search engine traffic is an important factor for many traffic source for many content marketers and here’s a discussion of why it can drop and what to do about it.

Syndicating on all the relevant channels matters. In this episode, Christoph Trappe discusses how to easily push your podcast to Alexa-enabled devices.

A quick introduction about the background for Christoph Trappe who wrote his third book on content, this one focusing on performance.

I’m sharing my five-step process that teams can use to be on the same page and evaluate constantly.

Somebody once said that the best camera is the one in your pocket which is often an iPhone. Does the same apply to other types of content creation? Listen to my discussion on the topic in this episode of my podcast.

I tried video and am a fan, but it takes so long to upload to some channels. The return on effort on audio content seems way higher than video content. Here’s my discussion with an example.

Fred Faulkner, host of According to Fred podcast and marketer, and I share ideas on how you can stand out with better customer experience. Also check out my book on the topic: https://authenticstorytelling.net/order-christoph-trappes-authentic-storytelling-book-now/christoph-trappes-customer-service-book-available-worldwide/

Andy is the CMO at Orbit Media Studios and shares the latest from their state of the blogging industry. You can read the whole survey here: https://www.orbitmedia.com/blog/blogging-statistics/

Oldtime Central Founder and Editor Ben Smith shares with us why he created oldtime-central.com and how he’s using quality content to build an audience. Even more: https://authenticstorytelling.net/spotlight-check-out-this-new-site-to-find-information-on-oldtime-a-north-american-musical-practice/

Joe Pulizzi has written five content marketing books and now has finished his first fiction mystery book http://thewilltodie.com. You can listen to it (8hrs in 15-minute chunks) on all major podcast channels.

Bots can be a pain showing in your web metrics. They throw them off and not in good ways. A look at ways to fix the bot problem.

A quick discussion on how you can make deadlines work for you and make them less stressful. Especially as it comes to content creation and marketing operations.

In this episode I discuss the importance of further engaging the audience you already have and not just going after new audience members.

Top content marketer Christoph Trappe shares his five pillars: 1) Content performance culture, 2) Innovation, 3) Next play attitude, 4) Right personnel 5) Ongoing metrics More: http://Christophtrappe.com

In this episode I share my tips and tricks on how to keep websites updated. This information is relevant for writers, content marketers and web teams.