The Business Storytelling Podcast

Automation is a hot topic in marketing and content and certainly a topic that I use in my strategies. In this episode I discuss what marketers really need to worry about and what they can de-prioritize.

Instagram is reportedly testing hiding like counts on posts. My commentary on the matter and how much time you should spend worrying about it in this latest episode of the Business Storytelling Podcast.

Lets discuss how the Federal Trade Commission in the United States wants influencers to disclose their relationship with brands.

People news is news because we care about people. This is a discussion on whether or not you should publish job announcements and promotions on your website.

It’s already snowing in Iowa and of course that doesn’t mean I’ll complain about it but I’ll adjust and wear a winter jacket. A discussion about how marketers and journalists can control what they can and drive results as quickly as possible.

I love listening to podcasts and I have noticed a trend when everybody seems to publish theirs. I’ll share my tips and tricks on how you can try to maximize your exposure by publishing at different times.

I noticed a display ad that asked me to verify that I meant to click on it. Are these good or bad for advertising? Listen to my thoughts on this topic in the latest episode of the Business Storytelling Podcast. Images: https://authenticstorytelling.net/opt-in-ads/

A discussion about whether or not premium content is the way to monetization or should we think about content ask the conduit to sell something else.

Some tips on how to get buy-in from the audience when you roll out new technologies-especially the ones that are controversial.

Phone content creation: The different ways to capture the beauty of fireworks with your iPhone. Let’s look at: slo mo time lapses Boomerang video, regular video stills (aka photos)

My website was down for two days after it was infected by malware. How I picked a security software company to help me fix the problem and move forward quickly.

This episode discusses the concept of company websites trying to grab a piece of the pie of audiences and how that can impact journalists and business storytellers.

I first blogged about this in 2017 and now discuss my evolved view on the topic in this episode. I share my 7 traits good editors show in a digital-first world and how they can help writers take their stories to the next level. Thanks to all the great editors out there.

Michelle Park Lazette of the Federal Reserve Bank of Cleveland shares tips on how to get buy-in for your content strategy and how to never run out of ideas. Recorded at Content Marketing World 2019.

At first I panicked and then when I got my senses back I came up with a plan of attack to save my data and accounts. In this short episode of my podcast I’m sharing with you what I did.

Digital channels have made the spreading of fake news and false news easier than ever. This latest podcast discusses how Facebook is now going about addressing incorrect information.

There is quite a bit of entrepreneurial spirit happening at Citi Field in New York City when it comes to rideshare. This episode discusses whether or not you should hop in a car with somebody holding an Uber logo in the Uber pick up area without you having called that specific person.

To publish your podcasts and produce them there are a host of software tools and services available. In this episode I discuss how you can define what problems you’re trying to solve that will help you determine which tool to use in your content strategy. This topic is relevant to content marketers, digital marketers and journalists.

With a multitude of ways to consume content nowadays I discuss in this episode what you should call your readers, listeners or viewers. #wordsmatter - Christoph

Sometimes we hear people tell other people that they should slow down. They’re moving too fast. But the reality of life is that it’s moving fast. So while we want to be deliberate it’s not about slowing down to let the weakest link catch up, it’s about the slower person to pick up the pace. Some thoughts on this topic in today’s show.

In this podcast I discuss the importance of setting up a Google Alert for your name so you know what people are talking about when it comes to your brand.

Adding music to your Instagram Stories is relatively new and in this episode top content marketer and digital marketer Christoph Trappe explains how to use it. He also shares why the use of music and sound effects is important in multimedia storytelling.

This podcast discusses privacy concerns around the popular FaceApp, which was developed in Russia and has seen over 80 million people use its services.

My 11-year-old and I were traveling to Vidcon 2019 in Anaheim and had a fun plan for the 4 days on the road. Then weather hit Dallas and our flight was cancelled. We played the travel games well and are now on track to arrive early - despite being delayed. Listen to find out how we made that happen!

In this episode I discuss how you can pick which content asset type is best for your story. I discuss the written article, podcasts, video, virtual reality.