Trappe Digital LLC

The Business Storytelling Podcast

Business EN ↓ 787 episodes

Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world. A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV. Guests have included:Joe PulizziMichael Brenner Kristina Podnar Scott BrinkerSeth GodinBarry Schwartz... and more. Produced by Trappe Digital LLC.Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking

Author

Trappe Digital LLC

Episodes

How to decide whether to link internally or externally from your articles 23.06.2019 11:53

Linking from within articles can be a great way to drive results. But when do you link internally and when you link externally? In this episode I am discussing how to best approach that dilemma.

What to say at the beginning of a podcast 15.06.2019 11:43

In this episode I’m sharing my best practice for starting a show.

Conversion strategies: When marketers put the button they need clicked in a highly clicked area .... 14.06.2019 7:25

This appears to be an accepted conversion strategy: Need people to do something specific, re-design the user experience and just put that button whereever the button currently is that gets clicked the most. Whether the actions are totally unrelated seems to be not relevant.

Can my phone die because of heat while shooting video or audio outside in the summer? Yes! Tips! 07.06.2019 6:59

My phone died on me while I was on a 360 video assignment in Las Vegas due to the triple digit temperatures. Here are some thoughts and tips on how to avoid it.

For execs: What you need to know when your email campaign includes your name 03.06.2019 10:35

This episode discusses a real life event where an executive was not aware that his name was used in an email marketing campaign.

The best way to take notes of conference talks 22.05.2019 14:31

In this episode of the Business Storytelling podcast I outline the four ways to document conference talks. Recorded in Madrid after the Digital Enterprise Show.

5 stages of digital transformation 20.05.2019 10:30

Another insightful cartoon by Tom Fishburne and how CMOs can shoot for success.

Why content marketers must go fast and not slow! 09.05.2019 10:29

Speed matters. That is true in content marketing and fast-changing Industries. Some of Christoph Trappe’s tips and thoughts.

How to maximize time for content creation 03.05.2019 12:09

A look at how you can always find time to produce content!

The words we pick matter - when to stop spinning 01.05.2019 11:17

A 10-minute show on the importance of picking the right words.

What's the etiquette when meeting online connections offline? 30.04.2019 12:27

Online and offline certainly connect and sometimes we run into the people we've been following or watching online in the real offline world. And how do we bridge that gap and make the connection between our online and offline experiences? In this podcast, recorded at the Tampa Airport American Airlines Club I dive into that topic with some thoughts, experiences and tips. Enjoy...

The Business Storytelling Podcast (Trailer) 27.04.2019 0:27