Nicole McCance

The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice

Business EN ↓ 171 episodes

The Business Savvy Therapist podcast helps Psychotherapists learn the strategies to scale from solo practice to a 7 figure group practice that is automated. Therapists didn’t learn anything about business in grad school and this podcast is exactly what they need to be successful.  Host, Nicole McCance is a Psychologist turned Business Coach who was able to grow her practice to 55 therapists and multiple 7 figures, in 3 years and sell it in her 4th year. Each episode walks Therapists through exactly what to do to help more people, make more money and have more freedom. 

Author

Nicole McCance

Category

Business

Latest episode

Jul 7, 2026

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Episodes

Marketing Series: Part 3: Mistakes to Fix Before You Start Marketing 04.02.2025

Sign up for the FREE Masterclass - How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this episode, I wrap up my three-part marketing series by diving into the three biggest mistakes therapists make before they start marketing. These bottlenecks can cost you clients, waste your marketing efforts, and slow your growth. I’ll show yo...

Marketing Series: Part 2: How to Decide What Marketing to Invest In 28.01.2025

Sign up for the FREE Masterclass - How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this episode, I continue my three-part marketing series and share how to decide which marketing strategies to invest in for your practice. With 13 proven strategies (and a bonus!) from last week’s episode, I walk you through how to assess your ti...

Marketing Series: Part 1: 13 Proven Marketing Strategies that Work 21.01.2025

Book a Practice Growth Audit Call - https://mccancemethod.com/practice-growth-audit/ Sign up for the FREE Masterclass - How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this episode, I kick off a three-part marketing series to help make 2025 your quantum leap year! Part one focuses on 13 proven marketing strategies that work. I’...

Master Your Money Mindset 14.01.2025

Book a Practice Growth Audit Call - https://mccancemethod.com/practice-growth-audit/ Sign up for the FREE Masterclass - How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this episode, I help you uncover and shift the money mindset blocks that might be holding you back in your practice. I share how my own childhood experiences sha...

What Metrics Should You Track? 07.01.2025

Sign up for the FREE Masterclass - How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this episode, I break down the essential metrics you need to track in your solo or group practice. I know numbers can feel overwhelming, but tracking your sales metrics and money metrics will empower you to make data-driven decisions, reduce anxi...

Perfectionism Can Boost Profit and Stress 31.12.2024

Sign up for the FREE Live training - Elevate Your Therapy Practice with Niche Packages → https://mccancemethod.com/elevate-your-therapy-practice/ In this episode, I share how perfectionism has been both a superpower and a source of stress in my business journey. From micromanaging my team to recognizing the hidden anxiety driving my perfectionism, I break down how I’ve learned to harness this trai...

Are the Riches in the Niches? 24.12.2024

Sign up for the FREE Live Training : Elevate Your Therapy Practice with Niche Packages → https://mccancemethod.com/elevate-your-therapy-practice/ In this episode, I explore the big question: Are the riches really in the niches? I share insights from building my 7-figure group practice and coaching business, and explain how you can stand out in a saturated market without limiting your entire practi...

Admin or VA: Who Should You Hire? 17.12.2024

Sign up for the FREE Masterclass - How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this episode, I dive into a question many therapists face: Should you hire an admin or a virtual assistant (VA) to help grow your practice? I outline the pros and cons of each option and share my updated recommendations. I also offer actionable s...

Should You Create an Online Course? 10.12.2024

Sign up for the FREE Masterclass - How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this episode, James Marland discusses how therapists can diversify their income and expand their reach by creating online courses. James shares insights into recognizing the right time to start a course, understanding the importance of solving sp...

4 Tips to Market and Network with Churches 03.12.2024

Sign up for my FREE 3 Day Live Course - How to Build a 7 Figure Group Practice That Runs Without You → https://mccancemethod.com/free-3-day-live-course/ In this episode, Whitney Owens, a seasoned private practice consultant for faith-based therapy practices, shares her top strategies for marketing and building networks with churches. She offers unique approaches for creating lasting connections, i...

The 95/5 Rule 26.11.2024

Sign up for my FREE 3 Day Live Course - How to Build a 7 Figure Group Practice That Runs Without You → https://members.mccancemethod.com/free-3-day-live-course/ In this episode, I introduce the 95/5 Rule, a strategy that helps you identify and focus on the 5% of tasks that drive growth in your business, while delegating, automating, or eliminating the remaining 95%. I share practical methods to st...

How to Have an Abundant Mindset 19.11.2024

Sign up for my FREE 3 Day Live Course - How to Build a 7 Figure Group Practice That Runs Without You → https://members.mccancemethod.com/free-3-day-live-course/ In this episode, mindset coach and group practice owner Jordan Thomas shares her transformative journey from solo practice to building a thriving group practice with the help of my program, The Clinic Growth Map . Jordan dives deep into th...

Mompreneur Life: How to Juggle a Growing Business and Family 12.11.2024

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this episode, I share my personal journey as a parent and business owner, exploring the challenges of balancing both roles. I discuss the overwhelm many of us face while juggling family responsibilities and running a solo or group practice. I expl...

How to Turn More Calls & Clicks into Clients 05.11.2024

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this episode, Uriah Guilford, founder of The Productive Therapist and a business coach for mental health professionals, shares how therapists can optimize their intake process to convert more leads into clients. Uriah explains the power of outsour...

Mistakes to Avoid as You Grow 29.10.2024

Sign up for my How They Did It Success Panel with Group Practice Owners - get the ‘ah-ha’ moment you need to keep moving forward→ https://mccancemethod.com/success-panel-with-group-practice-owners/   In this episode, business coach and group practice owner, Gordon Brewer, shares insights from nearly 10 years of experience running a group practice. Gordon discusses the common mistakes many practice...

The Best Leaders Are Self Aware 22.10.2024

Sign up for my How They Did It Success Panel with Group Practice Owners - get the ‘ah-ha’ moment you need to keep moving forward→ https://mccancemethod.com/success-panel-with-group-practice-owners/   In this episode, I dive into the importance of self-awareness in leadership, particularly for group practice owners. I share personal stories of my own leadership journey, highlighting how core belief...

The Holiday Party Playbook (2024 Updates) 15.10.2024

Sign up for the FREE Live training - Elevate Your Therapy Practice with Niche Packages → https://mccancemethod.com/elevate-your-therapy-practice/ In this episode, I share my ultimate Holiday Party Playbook , packed with fresh 2024 updates. From planning the perfect venue to connecting with your team in creative ways, this episode covers everything you need to host a successful holiday gathering, w...

My Group Practice Hit $1 Million When… 08.10.2024

Sign up for the FREE Live training - Elevate Your Therapy Practice with Niche Packages → https://mccancemethod.com/elevate-your-therapy-practice/ In this episode, I share my 5-Step Scaling Method that helped me scale from a solo practice to 55 therapists and multiple 7 figures in 3 years with toddler twins at home. I explain each step in detail, providing actionable insights to help therapists sys...

How to Set Up Your Clinic to Sell One Day 01.10.2024

Book a Practice Growth Audit Call - https://mccancemethod.com/practice-growth-audit/ In this episode, CPA Tim Kenny dives into the essential steps therapists must take to prepare their practice for a future sale, including maximizing value and avoiding common pitfalls. Whether you’re considering selling now or in the future, this conversation is packed with expert insights to help you build a prof...

How Virtual Reality Can Grow Your Practice 24.09.2024

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/   In this episode, therapist Amity Cooper explores the exciting possibilities of virtual reality in therapy, from treating anxiety and phobias to enhancing mindfulness practices. She explains why embracing this cutting-edge technology can transform y...

Success Stories of Group Practice Owners 17.09.2024

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/   In this special episode, I’m giving you exclusive access to my Clinic Growth Map success panel, where graduates share their experiences in growing a thriving group practice. You'll hear what’s actually working right now from people who are ten...

How to Grow your Practice with AI 10.09.2024

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/    In this episode, therapist Kym Tolsen discusses how to use and grow your practice with AI. Kym shares her expertise in creating GPTs and how they can be used to offload work and market your practice!  Make sure to bring your paper and pen because...

Growing an Assessment Practice 03.09.2024

Sign up for my FREE 3 Day Live Course - How to Build a 7 Figure Group Practice That Runs Without You → https://mccancemethod.com/free-3-day-live-course/   In this episode, Licensed Psychologist Dr. Jeremy Sharp discusses how to grow your practice with assessments! Jeremy shares his personal journey in growing, how he eventually scaled back and lessons he's learned along the way. Make sure to...

How to Properly Fire Someone (part 2) 27.08.2024

Sign up for my FREE 3 Day Live Course - How to Build a 7 Figure Group Practice That Runs Without You → https://mccancemethod.com/free-3-day-live-course/   In this episode, I continue discussing how to properly fire someone. I share my experiences and strategies for handling this tough task, particularly when it comes to letting go of therapists on your team. I hope this leaves you feeling more equ...

How to properly fire someone (part 1) 20.08.2024

Sign up for my FREE 3 Day Live Course - How to Build a 7 Figure Group Practice That Runs Without You → https://mccancemethod.com/free-3-day-live-course/   In this episode, I dive into the toughest part of the job—letting someone go. I share my tips on how to handle this, specifically for non-clinical roles and walk you through the nuances to make sure it's done right. Don’t worry I’ve got you...

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