Nicole McCance
The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice
The Business Savvy Therapist podcast helps Psychotherapists learn the strategies to scale from solo practice to a 7 figure group practice that is automated. Therapists didn’t learn anything about business in grad school and this podcast is exactly what they need to be successful. Host, Nicole McCance is a Psychologist turned Business Coach who was able to grow her practice to 55 therapists and multiple 7 figures, in 3 years and sell it in her 4th year. Each episode walks Therapists through exactly what to do to help more people, make more money and have more freedom.
Author
Nicole McCance
Category
Podcast website
Latest episode
Jul 7, 2026
Where to listen?
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Episodes
Scaling Stories: How Real Therapists Built 6- and 7-Figure Practices 29.07.2025 1:06:43
Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/M5PHrJrXVIo Sign up for the FREE Masterclass - How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this episode, I’m sharing an inspiring panel discussion from my live event, where graduates of my program—the Clinic Growth Map—open up about their...
How to Grow Into a Group Practice 22.07.2025 27:07
Sign up for the FREE Masterclass - How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this episode, I break down my proprietary five-step scaling method that took me from a solo practice to a thriving group practice of 55 therapists. If you’re stuck, overwhelmed, or simply ready to stop trading time for money, this episode will...
How to Improve Therapist Retention 15.07.2025 22:13
Sign up for the FREE Masterclass - How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this episode, I’m joined again by Patrick Casale to tackle a key challenge for group practice owners—therapist retention. We share what’s worked in our own practices to build teams that stay, including how to balance profit with a positive cult...
Master Your Cancellation Policy to Grow 08.07.2025 20:49
Sign up for my How They Did It Success Panel with Group Practice Owners - get the ‘ah-ha’ moment you need to keep moving forward→ https://mccancemethod.com/success-panel-with-group-practice-owners/ In this episode, I dive deep into a topic that makes many therapists uncomfortable - how to confidently enforce a cancellation policy. I walk you through how I implemented a clear and compassionate po...
5 Tools to Reduce Overwhelm and Stay Organized 01.07.2025 24:31
Sign up for my How They Did It Success Panel with Group Practice Owners - get the ‘ah-ha’ moment you need to keep moving forward→ https://mccancemethod.com/success-panel-with-group-practice-owners/ In this episode, I’m diving into five of my absolute favorite tools that help me reduce overwhelm and stay incredibly organized in my business. These aren’t just theoretical tips - I use these daily t...
How to Become the Empowered Financial Leader of Your Group Practice 24.06.2025 22:11
Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this episode, I sat down with money coach Lindsay Bonham to talk about something every group practice owner needs but few feel confident about - becoming the empowered financial leader of your practice. We dive into the mindset shifts, financial...
I Made 7 Figures Doing This… 17.06.2025 21:59
Sign up for the FREE Masterclass - How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this episode, I get vulnerable and share the exact mindset and daily habits that helped me scale my therapy business to seven figures. While I usually focus on actionable strategies, today I’m talking about the powerful principles that truly mo...
The #1 Fear When Hiring Your First Therapist (And How to Overcome It) 10.06.2025 23:45
Book a Strategy Call → https://mccancemethod.com/strategy-call/ Sign up for the FREE Masterclass - How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this episode, I’m diving into one of the biggest fears therapists face when transitioning from solo to group practice: what if I can’t get enough clients for my new hire? I know...
How They Did It: Real Success Stories of Group Practice Owners 03.06.2025 1:02:54
Book a Strategy Call → https://mccancemethod.com/strategy-call/ Sign up for the FREE Masterclass - How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this special episode, we dive into the success stories of four inspiring Clinic Growth Map graduates who have scaled their businesses from solo practices to thriving group practi...
Summer Slump Marketing series: Magnetic Marketing 27.05.2025 22:09
Sign up for my FREE 3 Day Live Course - How to Build a 7 Figure Group Practice That Runs Without You → https://members.mccancemethod.com/free-3-day-live-course/ In this fourth installment of my Summer Slump Marketing Series, I'm diving into one of the most powerful tools in your marketing toolkit: your mindset. In this episode, I’m getting personal and practical about how your energy and vis...
Summer Slump Marketing Series: Cold Outreach Mastery 20.05.2025 24:03
Sign up for my FREE 3 Day Live Course - How to Build a 7 Figure Group Practice That Runs Without You → https://members.mccancemethod.com/free-3-day-live-course/ In this episode, I take you into part three of my Summer Slump Marketing Series where we tackle the art of cold outreach. If the idea of picking up the phone to connect with a family doctor makes you sweat—don't worry, you're no...
Summer Slump Marketing Series: Warm Outreach Mastery 13.05.2025 19:43
Sign up for the FREE Live training - Elevate Your Therapy Practice with Niche Packages → https://mccancemethod.com/elevate-your-therapy-practice/ In this episode, I’m diving deep into part two of our Summer Slump Marketing Series! Today, we’re talking about "Warm Outreach Mastery"—how to leverage your existing relationships to drive more referrals during the slower summer months. I’ll be sharing p...
Summer Slump Marketing Series: Is Your Website Ready for the Summer Slump? 06.05.2025 20:41
Sign up for the FREE Live training - Elevate Your Therapy Practice with Niche Packages → https://mccancemethod.com/elevate-your-therapy-practice/ In this episode, I kick off the Summer Slump Marketing Series by helping you make sure your website is ready to attract new clients even during the slowest season. I share why investing in your website is a game-changer, the most common mistakes therapis...
Grow with Me: Inside my Business Coaching Program 29.04.2025 50:51
Book a Practice Growth Audit Call - https://mccancemethod.com/practice-growth-audit/ Sign up for the FREE Masterclass - How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this episode, I’m pulling back the curtain and giving you an exclusive behind-the-scenes look at what it’s like to be inside my six-month coaching program, the C...
Why You Should Keep at Least 40% of the Session Fee 22.04.2025 28:02
Sign up for the FREE Masterclass - How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this episode, I’m diving deep into why it's not just okay but essential to keep at least 40% of the session fee in your group practice. I know this topic can bring up some discomfort, but I want you to walk into interviews with absolute convictio...
Content Marketing that Converts Clients 15.04.2025 17:04
Want to work closely with me for six months? Come to my FREE Open House! https://mccancemethod.com/open-house/ Are you struggling with content marketing that actually converts? In this episode, I break down my Counseling Commitment Pyramid, a strategic framework that helps you create content that speaks directly to your ideal client at every stage of awareness. I’ll walk you through how to craft e...
From Therapist to CEO: Unlocking Growth by Hiring an Admin 08.04.2025 21:11
Sign up for my How They Did It Success Panel with Group Practice Owners - get the ‘ah-ha’ moment you need to keep moving forward→ https://mccancemethod.com/success-panel-with-group-practice-owners/ In this episode, I get to do one of my favorite things—live coaching with one of you, my amazing listeners! I sat down with Tara, a group practice owner from Michigan, to dive deep into the challenges s...
The Hidden Ingredient To Wealth 01.04.2025 27:10
Book a Practice Growth Audit Call - https://mccancemethod.com/practice-growth-audit/ Sign up for my How They Did It Success Panel with Group Practice Owners - get the ‘ah-ha’ moment you need to keep moving forward→ https://mccancemethod.com/success-panel-with-group-practice-owners/ In this episode, I’m diving into a game-changing secret that can transform not only your wealth but also your entire...
Should You Market or Hire First? The 90-Day Rule 25.03.2025 24:50
Book a Practice Growth Audit Call - https://mccancemethod.com/practice-growth-audit/ Sign up for the FREE Master Your Money Mindset Masterclass - For Therapists Expanding into a Group Practice → https://mccancemethod.com/master-your-money-mindset-organic/ In this episode, I break down the biggest question for practice owners looking to scale: should you market or hire first? If you’ve been stuck i...
From Call to Client: The Anatomy of a High-Converting Consult 18.03.2025 21:50
Sign up for the FREE Master Your Money Mindset Masterclass - For Therapists Expanding into a Group Practice → https://mccancemethod.com/master-your-money-mindset-organic/ In this episode, I break down the exact script you and your team should be using on consult calls to convert more potential clients into paying clients. Mastering this process is key to growing your practice. I’ll walk you throug...
Unlocking the Key to Practice Success 11.03.2025 25:34
Want to work closely with me for six months? Come to my FREE Open House ! https://mccancemethod.com/open-house/ In this episode, I reveal the real key to practice success—and it’s not just attracting more clients. The true secret lies in LTV (long-term value) , which means focusing on retention and maximizing the revenue each client brings into your practice. I walk you through how to calculate yo...
My 3 Manifestation Hacks 04.03.2025 25:26
Sign up for my FREE 3 Day Live Course - How to Build a 7 Figure Group Practice That Runs Without You → https://members.mccancemethod.com/free-3-day-live-course/ In this episode, I dive into my top three manifestation hacks that have helped me create the life and business I have today. As therapists, we tend to be analytical, but what if there was another way to tap into success? I’ll walk you thro...
Mastering Money Decisions 25.02.2025 19:22
Sign up for my FREE 3 Day Live Course - How to Build a 7 Figure Group Practice That Runs Without You → https://members.mccancemethod.com/free-3-day-live-course/ In this episode, I dive into how to make smarter money decisions in your practice using a cost-benefit analysis. I walk you through why investing in your business is essential, how to determine whether taking out a loan makes sense, and wh...
How to Make More Money Fast 18.02.2025 28:08
Sign up for my FREE 3 Day Live Course - How to Build a 7 Figure Group Practice That Runs Without You → https://members.mccancemethod.com/free-3-day-live-course/ In this episode, I share my secrets to making more money quickly in your therapy practice by doing what others won’t. From overcoming fears of risk to breaking through perceived “brick walls,” I discuss how thinking differently and acting...
Retention Starts in the Waiting Room 11.02.2025 21:37
Sign up for the FREE Masterclass - How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this episode, I share how creating an exceptional waiting room experience can transform client retention and even enhance treatment outcomes. The waiting room is more than just a physical space—it’s the first step in a client’s healing journey. I...
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