The Business of Wellness

I own three sleep trackers, and on any given night, they flat-out disagree. One says I slept great, another says it was trash, and they'll sometimes flip by morning. So I asked Dr. Remina Panjwani the question none of the "sleep experts" could answer for me: how do you actually know if you got a good night's sleep? Her take on why the eight-hour rule isn't real, why my devices can't agree, and the...

I sat down with breathwork facilitator and TEDx speaker Jake Whan to talk about why he felt completely empty even after building a successful business and getting his health dialed in, and what he discovered about the emotions we numb instead of feel. We get into his contrarian take that what we call depression is often just grief and sadness that were never allowed to move, why he believes numbin...

I sat down with Sanjiv Lal, co-founder and CEO of Regen Therapy, to unpack what cellular aging actually is and why he calls aging itself "the real disease" behind nearly every chronic condition. We get into the biology of how our cells start misfiring, why he believes the cell-signaling we lose at 28 is the lever that matters most, and his own story of a COVID hospitalization that left his kidneys...

You might think more time in the gym means more results. But after decades of long, grinding sessions, a lot of dedicated lifters end up with less muscle, more nagging injuries, and almost nothing to show for the hours they put in. In this conversation, I sit down with Rab Shanableh, co-founder and CEO of Oxefit, to unpack why the length of your workout has almost nothing to do with its quality. ...

I sat down with Ryan Stewman, who runs cattle on hundreds of acres, and he laid out why your grocery bill is about to jump a lot harder than the usual few percent this fall. He walked me through the math from inside the supply chain: cattle prices up roughly 5x in four years, fertilizer and diesel roughly doubled, and most farms planting less, and explained why the real shock doesn't hit until the...

You’re not burned out from doing too much. You’re burned out because your nervous system’s recovery switch stopped working, and every small stressor you face is being processed the same way your body would process a predator. Jon Hacker, founder of NeurGear, calls this being stuck in survival mode. His company built a device, Zen Buds, that uses focused ultrasound to directly stimulate the vagus n...

What if the cancer growing inside you right now has no symptoms, and your doctor has no way to find it? Dr. Alan Alexander, CEO of CoreViva, former team physician for the Lakers and Dodgers, and former Global Head of Medical Imaging at McKinsey, exposes the alarming blind spots in today’s standard screening protocols. He also explains how AI-enhanced MRI technology is finding cancers, brain aneury...

Most people build their fitness routine around what they see on social media and exercise physiologist Michael Zane, founder of Respire, joins me to break down why that's holding you back, covering everything from metabolic testing and VO2 max to GLP-1, longevity training, and what it really took to build a business on his own terms. If you're serious about training smarter, staying capable as you...

When a patient walks into Dr. Steven Resnick’s office labeled with anxiety disorder, depression, and ADHD before he’s even met them, something has already gone wrong. In this episode, Dr. Resnick shares why diagnostic labels often strip patients of the very agency they need to heal, and how shifting your mindset, not just your medication, is the real path to feeling better. What would happen if yo...

What happens when AI meets real-world wellness challenges? Shawn Loutsis didn’t expect to become the proving ground for next-generation longevity technology, but at 65, running a construction empire while trying to reclaim the fitness he had decades ago, he represents exactly who needs this innovation most. This conversation documents the early days of Titan Arc’s program as Shawn navigates VO2 Ma...

Most people avoid thinking about death, but Sam Tejada spent twelve years running toward it as a firefighter-paramedic, and it fundamentally changed how he built his life and business. In this raw conversation, he opens up about the trauma of gruesome 911 calls, how witnessing death almost daily for years shaped his understanding of what truly matters, and why he eventually channeled that intensit...

The wellness industry started with a lie, and Robin Kuehne isn’t afraid to say it. As someone who brought one of the first cryotherapy chambers to the US over 15 years ago, opens his talks at CryoCon with a slide that says “our industry started with a lie.” This conversation explores why the absence of regulation allows companies to make claims nobody verifies. He shares why franchises became his...

Can you be both ambitious and content simultaneously, or does chasing success inevitably sacrifice inner peace? After 12 years climbing the corporate ladder at leading semi-conductor companies with four patents to his name, Jitesh Vaswani made a decision that terrifies most professionals: he walked away without a safety net. This discussion unpacks the suffocating reality of corporate constraints,...

Entrepreneurs celebrate their wins, but the real education happens when you’re staring at a payroll you can’t cover with $2,500 left from a $1.5 million raise. Shawn Finnegan lost everything in 12 months, then rebuilt it all within a year by swallowing his pride and reaching out to partner with the right people with the right sales skillset. This conversation reveals the specific mindset shifts th...

You can build the penthouse, achieve the external markers of success, and still feel completely hollow inside. Ebrahim Turner discovered this at 23, standing on his London balcony surrounded by everything he thought he wanted, asking himself if his existence would even matter if he disappeared tomorrow. That emptiness became the catalyst for a decade-long journey from investment banking to the pow...

Join me as I sit down with Cole Kosco to uncover the gritty reality of pivoting from influencer to tech founder, revealing how he scaled Menu Fit to over 200,000 downloads despite facing 25 App Store rejections. We discuss his "signal to noise" leadership philosophy and the insane engagement metrics that prove his "overnight success" was actually years of relentless work in the making. You won't w...

True physical resilience is built in the stabilizer muscles, the "unsung heroes" that protect the body during high-impact activities like skiing and mountain climbing. Janeen McCormick explains the unique "time under tension" philosophy of Btone Fitness, a workout designed to push beyond the "glass ceiling" of traditional Pilates. She highlights why functional movement is the ultimate cross-traini...

Only 8% of the population gets the minimum effective dose of exercise, and the fitness industry’s response has been to make workouts more fun rather than more effective. Rob Darnbrough argues this approach is broken; we’ve embraced technology in every aspect of life except how we train our bodies, still using dumbbells and barbells that would look perfectly familiar to someone from the 1960s. With...

A near-fatal car accident at 38 forced Jenn Drummond to confront an uncomfortable question: How many dreams had she pushed to “someday” that might never come? What emerged was a complete reorientation around choosing how to live rather than defaulting to external expectations, ultimately leading her to become the first woman to summit the second highest peak on every continent. Her journey reveals...

What would it mean for your life if you could compress an hour-and-a-half workout into 12 minutes while actually improving your results? The traditional fitness equation of more hours = better outcomes is broken, and Connor Darnbrough has spent four years proving it with technology that adapts to your strength curve in milliseconds, eliminating the wasted motion and injury risk inherently in conve...

Every entrepreneur hits a ceiling, but many people never realise the ceiling isn’t in their business strategy, it’s in their nervous system capacity and unprocessed childhood experiences. Lachlan Mitchell shares why traditional therapy often perpetuates problems by retelling stories rather than resolving root causes, and how modalities like breath work, shadow work, and somatic processing create t...

Three times in his life, Sean Patrick Maher heard what he describes as “the voice of God,” mystical experiences that shaped his entire entrepreneurial journey and led to the creation of breakthrough wellness technology. In this deeply personal conversation, he reveals the moment he decided to heal instead of self-destruct, how a heartbreak became a business vision, and why honoring his deceased br...

When you’re $500,000 in debt with less than $10,000 in the bank, most people would panic; Sam Maxwell got creative. This episode chronicles one of the most dramatic turnaround stories in the wellness industry, from the edge of complete business failure to securing multi-million dollar funding through an unexpected connection with human biologist Gary Brecka. His insights on entrepreneurship, inves...

You’re wearing multiple fitness trackers, taking dozens of supplements, and still have no idea how it actually matters for your longevity? Dr. Richard Handley spent years experiencing this same frustration despite his extensive medical training, watching patients drown in health data while lacking the clinical expertise to make it actionable. Our conversation explores how artificial intelligence a...

What if you could achieve 100% strength gains in just 12 months while spending less time in the gym than ever before? Conner Ward, Co-owner and General Manager of The SmartFit Method, reveals how advanced technology like ARX machines and data-driven metabolic testing are transforming fitness from a time-consuming grind into a precise science. This is proof that with adaptive resistance and AI-powe...