The Business of Wellness

Can you truly succeed if you don’t understand what unconsciously drives you? Business coach and wellness industry pioneer Lars Lofstrand estimates that 99% of people are operating on autopilot, chasing goals that don’t actually fulfill them because they’ve never examined their true motivations. This isn’t your typical business podcast; it’s a masterclass in self-awareness, psychological profiling,...

Most group fitness classes waste your time with lengthy demonstrations and rigid schedules. SWEAT440 solved both problems with an innovative approach: classes starting every 10 minutes and TV monitors replacing instructor demonstrations. In this episode, co-founders Matt Miller and Cody Patrick share the ups and downs of their journeys in running their successful multi-state fitness empire! Learn...

What happens when two entrepreneurs with completely opposite strengths build a wellness empire together? Paul and Terri Hooten, CEOs of Ultra Cryo & Recovery, prove that the best business partnerships require zero skill overlap and 100% trust. From struggling gym owner to multi-location cryotherapy moguls, they share the secrets of successful business partnerships, marketing, and hiring strategies...

What if I told you the most powerful marketing in your business isn't what you say about yourself, but what your customers say about you? I sit down with Steven Toole from Toole and Associates, who opened my eyes to why online reviews carry more weight than your entire marketing budget combined, and how most business owners are unknowingly breaking federal law when trying to get them. Connect with...

Two brothers sit down for one of the most honest conversations you’ll ever hear about transformation, accountability, and the profound impact of unconditional support. When Bill Guttman, David Guttman’s brother, decided to embark on a life-changing health journey, their relationship becomes the foundation for real change. This conversation reveals how authentic vulnerability between family members...

The businesses that command premium valuations share one secret: employees who act like owners because they actually are owners. Serial entrepreneur David Guttman reveals why giving employees modest equity stakes often increases company value by far more than the percentage you give away, and how this strategy transforms your team’s approach to customer service, efficiency, and business growth. Le...

Sometimes the universe aligns perfectly with preparation, but you have to be bold enough to act when inspiration strikes. Entrepreneur and inventor Zeynep Ekemen heard a friend complain about disgusting door handles in a coffee shop and immediately knew she’d found her invention. Two years of research and development later, she launched Silver Defender in January 2020 just as the world desperately...

Most entrepreneurs think they understand what makes teams successful, but my experience coaching over 25 years tells me we're approaching this all wrong. Lars Lofty has built 27 companies and learned something crucial from the 11 that failed, attitude trumps skills every single time, by at least 2:1 according to Harvard research. We dive deep into the systems and frameworks that separate successfu...

The most successful people I know aren’t the ones who grind 24/7, they’re the ones who understand that rest is a competitive advantage. Dr. Patrick Porter’s research with Microsoft and Google programmers revealed something that completely changed my perspective: when top performers took just 20 minutes for a “brain break” at 2 PM, they produced 26% more work and saw their sleep improve 47%, happin...

The hardest conversation I ever had was when a coach looked me in the eye and said, “You’re not good enough,” — but for Cole Kosco, former college athlete turned fitness influencer, that moment became his greatest gift. Despite having pro-athlete genetics (his grandfather replaced Mickey Mantle), Cole didn’t make it to the big leagues, yet he told me this was the best thing that ever happened to h...

2025 CINA Lifetime Achievement Award and CEO of CryoBuilt Marcus Wilson shared his impactful entrepreneurial journey in this episode. His breakthrough wasn't technology, it was realising people don’t buy equipment, they buy outcomes. When he shifted from transactional sales to building systems that ensure his customers’ long-term success, everything changed. His company now has 500+ locations beca...

Dr. Adam Boender shattered a big health myth: that more effort always equals better results. He transitioned from running (and breaking his hip) to 20-25 minutes of incline walking — and became leaner than ever, with an 8.5% body fat. His wisdom on peptides and regenerative medicine follows the same principle: precise, targeted interventions over brute force approaches. What health “truths” are yo...

What if the secret to optimal health isn't another biohack, but strengthening your cells from the inside out? In this fascinating conversation with Jess Kane, CMO and co-owner of BodyBio, we explore how cellular health represents the foundation of everything from energy levels to disease prevention. This episode bridges cutting-edge science with actionable wellness strategies that anyone can imple...

When doctors couldn’t solve Tim Gray’s cascading health crisis from kidney stones to chronic fatigue, he didn’t accept defeat — he became his own researcher, mapping symptoms on post-it notes until he cracked the code. His breakthrough wasn’t just personal, it became the foundation for the Health Optimisation Summit, now reaching thousands who’ve similarly been failed by conventional medicine. Tim...

The best leaders I know have one surprising trait — they intentionally surround themselves with people smarter than them. Griff Long, President of Upgrade Labs, shared something very valuable: he measures his success not by income, but by how many people he’s influenced. His proudest moment? Getting a letter 10 years later from an employee who said, “You believed in me,” — she’s now Chief of Staff...

Some of the greatest leaders are the ones who fail spectacularly and have the courage to rebuild themselves from the ground up. In this conversation with Mark Murdock, one of the original pioneers in the cryotherapy and biohacking industry, he tells his journey from being a successful basketball coach to letting pride creep in, and everything falls apart. He shares the exact moment his paradigm sh...

When we treat health as luxury we’ll prioritize later, we’re essentially telling our future selves they don’t matter as much as our immediate achievements. This conversation with Boone Zavik, CEO of Immuno Labs, confronted the uncomfortable truth about people’s habits on nutrition and wellness. His insights on biohacking aren’t about becoming superhuman — they’re about becoming sustainably human i...

Many people think massive career pivots require starting from scratch, but Dr. Richard Handley’s journey proves otherwise. At 60, this former firefighter holds multiple degrees (including Harvard and an MD), runs a global healthcare business, creates films, hosts podcasts, and is launching a men’s health optimization practice. His secret? Each phase is built intentionally on the last, driven by ge...

Is peace more valuable than happiness? — This profound question sets the stage for my mind-expanding conversation with the father of biohacking, Dave Asprey, uncovering the transformation of human potential through science, mindfulness, and strategic physical optimization. In this episode, he shares his remarkable journey from being a 300-pound struggling tech executive to becoming one of the worl...

Welcome to The Business of Wellness Podcast—where health, wellness, biohacking, and business collide. In partnership with CryoCon, this podcast explores how entrepreneurs and business owners can integrate health and wellness strategies to thrive in life and business. We’re diving into the intersection between optimizing mental and physical performance and scaling your business for success. David G...