The Business of Video Production

One of the most important—and most overlooked—aspects of running a video production company is client retention. You’ve already put in the hard work to win a client, deliver great results, and build a strong relationship—so why let that connection fade? In this episode, we dive into the simple yet powerful systems that ensure your clients stick around for longer and keep coming back for more. You&...

If you’ve ever felt stuck in your video business, wondering what separates top producers from the rest, this episode is for you. In Part 2 of this series, we’re diving into 10 more powerful habits that can transform your approach to business, creativity, and success. These aren’t just theories—they’re the patterns I’ve observed in the most successful video business owners and the ones I lean on wh...

In today’s episode, we break down 10 foundational habits that separate consistently successful video producers from the rest. If you’re ready to stop relying on chance and start building a business that thrives on smart, consistent habits, let’s get into it. 🚀 Inside this episode:👉 The secret to driving your own leads—and why it’s a game changer 👉 How daily actions, even the small ones, can com...

A lot of video producers think getting more leads is the key to growing their business. But if you’re not converting those leads into clients—or maximizing the value of your projects—you might be spinning your wheels without seeing real profit growth. In this episode, we break down The Profit Formula, a powerful framework used by top business coaches like Brad Sugars and Jay Abraham. You’ll learn...

Whether you realise it or not, you're always being coached—by someone else or by yourself. Coaching is the key to unlocking higher performance, overcoming blind spots, and pushing beyond your limits. But what if you don’t have a coach? How do you guide yourself to success, stay accountable, and consistently improve? In this episode of The Business of Video Production Podcast, we break down the art...

Pricing is one of the biggest challenges for video production business owners. How do you know what to charge? Should you raise your rates? What’s the ‘going rate’ for a video? In this episode of The Business of Video Production Podcast , I break down the right way—and the wrong way—to approach pricing. Many video producers rely on social media forums or blanket advice from ‘experts’ to determine...

If you're not a natural salesperson, if you dislike high-pressure sales tactics, and if the idea of "closing the deal" makes you uncomfortable, this episode is for you. In this episode of The Business of Video Production Podcast, I break down how videographers and video producers can sell authentically—without tricks, hacks, or pushy techniques. I share my journey from struggling with sales to dev...

One of the biggest missed opportunities for video production business owners? Branding. Many production companies underestimate its power, assume it doesn’t apply to them, or lack the time and resources to do it right. But when you do invest in building a strong brand, everything changes: ✅ You connect with the right prospects effortlessly ✅ You differentiate yourself from competitors ✅ You bui...

In this powerful episode of The Business of Video Production podcast, I dive into the critical topic of ambition — a driving force often misunderstood and undervalued in creative industries. Ambition isn't just about seeking status or wealth. It's the healthy drive to master your craft, achieve your goals, and push your business further. Yet, many creative business owners struggle with self-doubt,...

Today, we’re shaking things up with a live coaching call. I’ll work with a young entrepreneur preparing to launch his video production company in 2025. He’s facing some critical decisions about how to get started, and I’ll be guiding him to clarify his vision, set clear goals, and map out the essential steps to build a strong foundation for his business. No matter where you are in your video produ...

This episode of the podcast is going out on the final day of 2024. So, you may be listening to it on the 31st of December. Or early in 2025. Now’s the time to reflect on what you want 2025 to look like for you. What do you want to do with it? How would you like it to play out? Who do you want to be in 2025? I go through this process every year at around this time. And I find it a very grounding an...

There’s an opportunity, and I don’t want you to waste it. As we down tools at the end of the year, I know it can be tempting to just cruise through January. But if you do, you’ll be missing out on the opportunity to get some really foundational stuff done in your video production business. And set yourself up properly for 2025. There’s a way you can rest and recover from a big year. And still use...

The other day, I was reflecting on different team members who had worked for my business over the years. And what the qualities were of the very best, most successful people. The ones who became best at their craft. The ones that made the biggest contribution to the business. Made the biggest impact. And after thinking about it for a while, the word came to me that truly captured their spirit. The...

Running a video production business at its heart involves creating and operating a series of interlocking processes. Once you have developed and refined enough of these processes, they operate together and support each other in a symphony. I've done this in my business, and it's taken me years to do it. I focused on each business area and worked to distil best practices in that area and then forma...

Over the course of this podcast series, I’ve sometimes referenced the work I do in video production business coaching. And when people reach out to find out more about coaching -  and whether it’s the right fit for them - there are particular things they usually want to know. So I figured it made sense to record a podcast where I covered the most frequently asked questions about my video business...

This episode is the first in an occasional special series I’m doing called The Mentor Series. Where I talk to people who have greatly impacted one part of my life. Whether an expert, coach or mentor. People who I look up to as leaders in their industry. And people I’m really grateful to have connected with. Because of what I’ve learned from them. And the positive effect they’ve had on my life and...

When you think of the words 'video production proposal', what thoughts or feelings come up for you? Do you have positive or negative associations? Do proposals feel like a burden, a drain on your time, or are they an exciting opportunity for you to connect with your prospect? If you work in the corporate B2B space, then being able to put together a good proposal is an essential part of doing busin...

With the holiday season quickly approaching, it can for clients to start to wind down their marketing activities and plans for making videos for this year. And sometimes it can be common for business owners - video production business owners in particular - to start to take their foot off the gas and coast through 'till the end of the year. And so what I really want to emphasize in this episode is...

Welcome to the Business of Video Production podcast and to Season Two. Over the last four weeks I took a break from recording new episodes of the podcast and repeated four of the most popular episodes and I hope that you enjoyed the opportunity to check them out and I hope that they were of value to you. The last four weeks have been a great opportunity for me to take a break from the podcast, get...

If you run a video production company, is it a generalist agency? Or do you focus on a particular niche? Or maybe you’ve heard more talk lately about the importance of niching. And maybe even felt a pressure to become more specialised. And choose only one market. There are some definite advantages to this approach. But it’s a big decision. It’s an advanced strategy. And not to be entered into ligh...

What’s your relationship like with the Sales process in your video production business? Do you feel confident with it? Is it something you enjoy? Or do you treat it like a necessary evil? Many production company owners have an uncomfortable relationship with Sales. I did for many years. Because I got into the industry to make films. I didn’t see myself as a sales person. Things only changed for me...

For anyone who’s ever struck out on their own, and decided to build their own business, it’s inevitable that you’ll experience quiet times. I doubt if there’s ever been a business owner that hasn’t gone through this. You could think of it as the tax you pay for being an entrepreneur.  And while it may feel terrible at the time, often this is where you learn your most important lessons. So let’s ta...

How do you approach the process of working on your video production business? Do you have a system to help you identify what areas need attention? Do you just go on instinct? Or do you just get so swept up in the doing: writing quotes, doing pre-production. The shoot. The edit etc. And then working on the business ends up taking a back seat? What’s been helpful for me is having a Framework - a bir...

Do you consider yourself a competitive person? Or do you feel like competition holds no interest for you? And what does competitiveness actually mean to you? Do you consider it a positive or negative quality? The reality is that as humans we come hard -ired with a level of competitiveness. I’m very interested in harnessing this energy in a positive way. To help me achieve more. And the people arou...

We've hit episode 25 of the Business of Video Production podcast: a bit of a milestone. I think it's a good opportunity to look back on the past 25 episodes, and extract some key learnings from each one. I take a look at the list of episodes and mention something worth thinking about from each one. As I go through them, consider if there's a particular topic that resonates with you, or...