The Business of Video Production

How confident do you feel, in the context of your business? How confident do you feel when you enter a sales conversation? I’m not talking about mind-over-matter, fake-it-till-you-make-it gung-ho confidence. I’m talking about a quiet, deeply-held belief in yourself that propels you to put yourself forward confidently. And get what you want. People often think that confidence is based on how you’re...

When you’re thinking about how to run a more successful video production business, often there’s a focus on things like building systems, how to build a team, marketing techniques. That sort of thing. And these are all really vital. But sometimes it’s easy to not spend enough time thinking about one of the most important ways of improving your business and winning more work. And that’s upping the...

How do you know if your business is successful, and it’s heading in the right direction. To some degree, you can tell. Because you know how busy you are. And you know the balance of your bank account. But unless you track a range of important metrics in your business, it’s really hard for you to get an accurate picture of where things are heading. So if you’re not, I share with you how I approach...

If you had to be brutally honest with yourself, how would you rate the level of service that your video production company offers? Acceptable? Good? World class? Is it as good as the level of service that you would want if you were the Client? I think that providing an amazing experience for clients, if you’re not doing so already, can be a total game changer in your video production business. And...

Your personal brand is essentially what you stand for as an individual, and the value that you bring. It’s basically the public identity that you create for yourself. It’s a way of showing that you’re trustworthy and credible. In my opinion, it’s something that’s often neglected by video production owners. Who often prefer to invest more time and energy in crafting a company brand. One that’s ofte...

There’s so much that seems to happen in business…because that’s just the way it’s always been. And often it’s easy to just accept these things as law. How we do things becomes part of a belief system. But there can be real value in questioning these assumptions. And start to identify a truth everyone believes in but you. That’s this week’s topic. On this episode of the Business of Video Production...

To build a successful video production business, it's about the actions you take. Equally it's about the way your mind works. And going on a journey to transform the way you think.

There many different ways you can set up your video production company: Solopreneur or large team. What sort of clients you work with, what budgets you target, they type of office you have, the ideal income for your business, and many other things. There’s no one right way. But after 25 years of working in this industry, I think I’ve hit on the perfect business model…for my video production compan...

If you run a video production company, is it a generalist agency? Or do you focus on a particular niche? Or maybe you’ve heard more talk lately about the importance of niching. And maybe even felt a pressure to become more specialised. And choose only one market. There are some definite advantages to this approach. But it’s a big decision. It’s an advanced strategy. And not to be entered into ligh...

Regrets are underrated. In our society, we're almost allergic to the idea of regret. People say you shouldn't regret anything, that you shouldn't live with regrets, and that everything you've done has contributed to the person you are. While this is true, not everything you do in life or in business will have the right outcome. Sometimes you're going to get it wrong, and someti...

Do you have the production company that you want yet, and if not, do you know what's standing in the way of you getting it? What are the things that you need to work on to help you get the results that you need? I've worked with many production companies over the years, and what I've found is that there's often a few very particular things standing in their way. So as you're li...

There’s a good chance that your business is leaking money needlessly. And there’s a good chance that some of the expenses in your business could be channeled into more effective and profitable ways. So I’m going to suggest that you audit the finances of your business. And I’ll talk you through the way I do it in my own business. If this isn’t a process you do regularly, I think you’ll be blown awa...

Welcome to episode two in the series that I’m calling, to freelance or not to freelance. The pros and cons of being a freelancer. And, some things you may not have thought about: Which business model you’re better suited to. And, if you are currently working as a freelancer, Instead of ditching the business model because you’re experiencing limited success, how to really make this business model w...

Today I’m gonna talk about the topic of freelancing. I think there are so many myths and misunderstandings about freelancing. And really massive opportunities that a lot of freelancers just aren’t realising. I’m seeing so many freelancers out there who, based on how they operate, I don’t think they’re getting anywhere near the potential that they could be achieving. so let’s talk about freelancing...

When you look around and notice the most successful video production businesses in your market, they probably have something in common. They have a good process for getting things done. They always seem to be refining their approach, making offers to the market, and putting content out on social media. And this is what business is about. Growing. Change. Development. Trying something new. Not stag...

Building a successful production company demands learning more about how your mind works. And what unconscious beliefs or thought patterns you have. How they’re influencing the actions you take in your production business. And the results you get. There’s an interesting phenomenon called the Sales Thermostat. I think it’s worth exploring on this episode of the Business of Video Production Podcast....

If you run a video production company, and want to win more corporate video work, it can be hard to know how to present yourself. What the tools are that you need. And a clear understanding of the culture and mindset of the people that you’ll be working with. So, if you’re keen to work with corporates, to get more corporate work, to transition from other types of work, and to really grow this area...

It’s inevitable that you’ll experience quiet times in your video production business at some point. And while it may feel terrible at the time, often this is where you learn your most important lessons. So let’s talk about how to survive the quiet times in Business. And not just survive, but in time, actually take the incredible opportunity for learning and growth and transformation this experienc...

There’s a lot of common wisdom that you hear from people, like Business Coaches and Experts and Consultants and Authors. And there’s some popular although cliched advice that you often hear: Things like, “work on your business not in your business”. And the really popular one - “you need to get off the tools”. And on the surface these ideas make sense. And the advice is quite practical and sensibl...

What’s your relationship like with the Sales process in your video production business? Do you feel confident with it? Is it something you enjoy? Or do you treat it like a necessary evil? Many production company owners have an uncomfortable relationship with Sales. I did for many years. Because I got into the industry to make films. I didn’t see myself as a sales person. Things only changed for me...

When you hear the word ‘wealth’, everyone has their own definition. Some talk about having freedom as wealth. They talk about time, or they talk about their family. Even the ability to fully experience life. And some talk about wealth in its classic sense. So today we’re gonna talk about money. Which is, ultimately, why you’re investing all this time, energy and resources into your business on thi...

Who does the work in your video production company? Do you have a team that you’ve gathered together? People who have different skills in different areas that make the sum greater than its parts. Or are you a bit of a lone wolf, and do it all yourself? There’s no one right way. I can only tell you what’s worked for me. But I just don’t know if you can do it completely alone. If you’re not able to...

How do you approach the process of working on your video production business ? Do you have a system to help you identify what areas need attention? Do you just go on instinct? Or do you just get so swept up in the doing: writing quotes, doing pre-production. The shoot. The edit etc. And then working on the business ends up taking a back seat? What’s been helpful for me is having a Framework - a bi...

'The Business of Video Production' podcast covers all the things you need to focus on to help you build a great video production business including strategy, marketing, sales, delivery and mindset. Through the series we will explore topics important to a videographer such as how to: Identify and reach the right prospects . Achieve a consistent flow of work (no more feast or famine). Charge...