The Business of Video Production

Are you working harder than ever, but still not getting the results you want? You’re editing, quoting, filming, following up... replying to client emails at 10pm. You’re grinding. But it still feels like something’s off. In this episode, I want to show you a different way of thinking. One that’s helped me ,and many of my coaching clients, escape the cycle of overwork and under-earning. It’s called...

If you're trying to grow a video production business, land better clients, or trust yourself more, this is the principle everything rests on. Be impeccable with your word. It sounds simple, but most people slip. They make casual promises. They overcommit. They speak vaguely. And it quietly erodes trust. With others and with themselves. In this episode, I unpack what it really means to keep you...

This week, I’m continuing the story I started in the last episode about how I came to start my production company. Rather than being a set of tips or tactics, it's what happened along the journey, with all its twists, turns, false starts and watershed moments that shaped the path forward. And near the end, a simple idea that’s stuck with me ever since: choose to be chosen. If you’re building s...

This episode is about something that happens all too often in the video production industry. It starts with a friendly email. Maybe the client says they love your work, but there’s no budget right now. Or they ask for a few creative ideas “just to get started.” Or they tell you it’s a really simple job and ask you to drop your rate. These are red flags. And if you keep saying yes to them, you’re n...

This episode is a little different. It’s the story of how I found my way into filmmaking. And how, for a long time, I wasn’t sure I ever would. It’s about false starts, forgotten scripts, strange jobs, and a three-day rainstorm in a New Zealand forest. It’s about the long, winding road to doing work that matters. And the moments that almost stopped me. If you’ve ever felt stuck, off track, or unsu...

You probably already know what you need to do in your video business. But you’re not doing it. Why? In this episode, I explore one of the biggest barriers to progress in a production company: the gap between knowing and doing. Because to know, and not to do… is not to know. It’s not a knowledge problem. It’s an implementation problem. You don’t need more information. You need more action. In this...

You’ve got the tools. The systems. The strategy. So why does it still feel like something’s missing? In this episode, we explore Pillar 5 of the Iron Man Model : Personal Transformation: the inner work that powers everything else in your video business. Because no amount of automation, delegation or AI will help if you're still stuck in old habits, limiting beliefs, or fear of discomfort. We’ll ta...

Ever feel like marketing has become one big magic trick? In this episode, we talk about a surprisingly effective, and often overlooked, approach to business: telling the truth. No fake scarcity. No “only two spots left.” Just clear, honest communication that actually builds trust instead of eroding it. It might not sound flashy, but it works. And it might just make your life (and business) a whole...

In this episode of The Business of Video Production, I continue breaking down The Iron Man Model. This is my framework for building a lean, efficient, and future-ready video production business. Today, we’re diving into Pillar 4: Automation. If you’re ambitious and want to grow your business without burning out, automation can help you save time, reduce stress, and stay consistent. It’s not about...

What if your next great client didn’t need to be convinced? What if they came to you already wanting to work with you? In this Shortcuts episode, I share the story of a recent video project we produced for a global tech company. But more importantly, I unpack how the job came about and what it revealed about the sales process. The client was already half sold before we even spoke. They’d seen the...

In this episode: Smart Delegation Philosophy : Embrace unconventional thinking to thrive in changing times. Hyper-specialised outsourcing : Smart delegation isn't about cost-cutting but leveraging world-class expertise to elevate your business. Fractional Experts : Discover the power of bringing in fractional roles like CFOs, CMOs, and systems experts to transform your business without bloatin...

What if the smartest move in your business right now is to stop doing what makes sense? This episode picks up where the last one left off: the conversation on Innovation. But we’re taking it somewhere deeper. Stranger. More personal. It starts with a random moment from my past. A memory that came out of nowhere but suddenly made everything clearer. A reminder that the real breakthroughs often come...

What if the biggest threat to your video production business was also your greatest opportunity? In this episode, we explore the second pillar of the Iron Man Model: Innovation. But not the Silicon Valley version. We're talking about grounded, practical shifts in how you work. Changes that make your business more agile, efficient, and enjoyable. You’ll hear stories of what happens when people...

Some of my most rewarding client relationships started with jobs so small, I almost said no. In this Shortcuts episode, I share the story of how those simple beginnings led to years of ongoing collaboration and trust. And I introduce a mindset that helped make it possible. I call it the 10 Year Frame. It's a way of approaching early-stage clients that can completely shift how you think about s...

Most people are either hyping AI to sell you something, or warning that it’s about to end your career. But what if there’s a more grounded, useful way to think about it? In this episode, I introduce the first pillar of the Iron Man Model for video production business owners: AI. Not as a gimmick. Not as a threat. But as a powerful tool that, when used wisely, can make your business leaner, faster,...

Welcome to the very first Short Cuts episode. These quick, focused sessions will drop at the end of each week to leave you with one big idea to reflect on, question, or put into action. This week, I want to talk about a story that comes up often in the video production industry. You’ve probably heard it. You might have even told it yourself. But what if that story is holding you back more than you...

Most superheroes were born with powers or had them thrust upon them. But Iron Man? He built his own. In this episode of The Business of Video Production Podcast, I explore why Tony Stark is the perfect metaphor for video production business owners. You don’t need to wait to be chosen or build a big team to succeed. You can create your own 'suit' by using systems, tools, AI, and innovation...

Before you master the tactics and strategies of building a thriving video production business, there's something deeper you need to look at: your relationship with ambition. In this episode, I explore why ambition is one of the most misunderstood and underused forces for creative business owners. Many of us were taught to tone it down, play small, or not reach too high. Over time, those messages c...

While I'm taking a short 4-week break from releasing new episodes, I am bringing back some listener favourites. Today’s rerun is a powerful one: Sales for Non-Salesy Video Producers . In this episode, I share how "non-salesy" video producers, the ones who do not feel like natural salespeople, can actually become some of the most effective and trusted at selling their services. You wi...

After 25 years in the industry, I’ve refined a video production business model that is profitable, sustainable, and aligned with how I want to live and work. In this episode, I break it down so you can consider whether parts of it might work for you too. We cover: Why I prefer working directly with businesses instead of through agencies The types of video services I offer and why I don’t niche too...

When you hear the words Video Production Proposal , do you feel excited… or overwhelmed? If you’re in the corporate B2B space, writing effective proposals is a crucial part of winning work. But many video producers treat them as an afterthought or necessary evil. In this episode, I’ll show you how to turn your proposals into powerful sales tools that impress prospects and help you land high-value...

It’s been one year since this podcast launched—and this episode is both a reflection and a celebration. In Episode 52, I’m sharing the biggest lessons I’ve learned over the past 12 months of creating The Business of Video Production podcast. If you're a regular listener, this will give you some behind-the-scenes insight into my process. And if you run a video production business, these lessons wil...

In this episode of The Business of Video Production podcast, I walk you step-by-step through the 90-day transformation process that I’ll be guiding a small group of video business owners through—starting next week. Whether you join the group or take the solo route, this episode is packed with practical, actionable strategies to help you create real momentum in your business. We cover: Why non-nego...

What if the next 90 days could completely change the trajectory of your business? In this episode, we build on last week’s conversation about the shifting landscape of the video production industry. AI, outsourcing, client expectations—it’s all evolving fast. And the truth is, just being good at your craft isn’t enough anymore. So what do you do in the face of all this change? You need more than h...

Things feel a bit crazy right now. It’s like we’ve entered a new era where all bets are off —but we don’t fully know the rules yet. In this episode, I’m delivering a wake-up call for video production business owners. The industry is shifting fast—AI, outsourcing, in-housing, and new business expectations are changing the game. Some videographers are still saying, “So far, so good…” —but the landin...