The Business of Talent

Today on the Music Business Podcast, we invite the Head of Artist Marketing at United Masters, Dave Melhado. UnitedMasters is a music distribution platform that also offers artists unique brand partnership opportunities with organizations including the NBA. Prior to joining United Master Dave was Director of Marketing at Roc Nation. He’s also worked closely with developing and promoting the career...

Today on the Music Business Podcast, we invite hip hop record producer, songwriter engineer, and 1st Gen label co-founder, Anthony Kilhoffer . He’s is best known for his collaborations with Kanye West, Travis Scott, Kid Cudi, and Rick Ross. For his contributions to records with these notable artists, Anthony has won a total of four Grammys.  In this episode Anthony goes over the nuances of mi...

Today on the Music Business Podcast, we invite the Head of Digital Strategy at Terrorbird, Jenny Kaufman. Since 2006, Terrorbird has carved out a niche as a premiere player in the music marketing world. Their full service offering includes sync licensing, publishing, publicity, radio promotion services and digital.  With us, Jenny outlines the steps and strategies that go into successfully pi...

Today on the Music Business Podcast, we invite Offline Projects partners Adrian Yu and Jonathon Alcindor. Offline Projects is a creative studio that offers services in creative direction, branding, experiential, live, film and digital. Clients they’ve worked with include Goldlink, 88rising, Top Dawg Entertainment, Rae Sremmurd, Flatbush Zombies, Alexander Wang  and many more.  In this ep...

Today on the Music Business Podcast, we invite Creed Media co-founder Timothy Collins. Creed Media is a full-service creative digital media Entertainment agency that prides itself on being innovative and early adopters to attention based strategies and platforms. With that said over the past year they’ve become dominant players in executing Tiktok influencer marketing campaigns for record labels a...

Today on the Music Business Podcast, we invite the Head of Music at ToneDen, Henry Parker Reyes. Toneden is an automated social marketing that gives artists the power to reach and sell to the right audiences. Parker leads initiatives for artist managers, artists and record label marketing strategies and use of the ToneDen platform. He also manages artists Madeaux, Halogen, Popeska, and Parale...

Today on the Music Business Podcast, we invite President of Management at Cinematic Music Group Hovain Hylton and Chief Marketing Officer Chris Herche. Hovain and Chris have decades of experience between the two, and join Sam and Jordan to discuss their careers, how they joined Cinematic, their relationship with Founder Jonny Shipes, breaking Flipp Dinero’s “Leave Me Alone”, which peaked at #1 on...

  On this episode of the Music Business Podcast, we invite Love Renaissance (aka LVRN) Co-Founder and Head of Marketing and Brand Partnerships, Sean Famoso. Starting as a party promoter in Atlanta, Famoso found his way into music via his role as A&R at Ludacris’ Disturbing The Peace publishing arm before connecting with the other co-founders of LVRN in 2012. LVRN serves as a record label,...

In this episode, we sit down with Chris Blackwell, the Senior VP of Creative Content and Development at Republic Records. In this role, Chris is responsible for pitching and creative development of original content to feature Republic's roster in film, television and premium platform projects. This roster includes Drake, Taylor Swift, Kid Cudi, Shawn Medes and many more.  Outside of working w...

In this episode, we sit down with entrepreneur, manager, and Grammy-nominated producer Will Dzombak. Will is best known for being Wiz Khalifa’s longtime manager and co-founder of label and management company Taylor Gang Entertainment (Ty Dolla $ign, Juicy J, Chevy Woods, TM88, and more). In addition to Taylor Gang Ent, Will additionally runs management company The William Gerard Group (Wiz Khalifa...

In this episode, we sit down with our first repeat guest on the podcast, Cherie Hu. Cherie is an an experienced music industry analytics, freelance writer and owner of the independent media ecosystem Water & Music. Cherie’s expertise in the music industry lies at the intersection of music and tech, of which she provides insight and updates via her newsletter and podcast . Outside of her own me...

In this episode of the podcast we sit down with Rob Markman, the VP of Content Strategy at Genius. There's no doubt Genius has positioned itself as one of the most relevant media companies in the hip-hop space. This stemmed from the success of their culturally moving content series including Verified, Deconstructed and the talk show Mark hosts, Behind the Record. Outside of interviewing artists an...

In this episode of the podcast we sit down with Bas van Leeuwen Founder CEO at Chillhop Music, the leading platform and label in lofi hip hop and jazzy hip hop. Bas started this endeavor with a blog that quickly turned into a thriving Youtube and Playlist curation channels. While doing so Bas created close ties with artists in the scene and eventually decided to build out a record label. In this e...

In this episode of the podcast we sit down with Mike Boyd, Artist Relations Manager and Music Strategist for Gary Vaynerchuck and Vaynermedia. Having developed a progressive ear in music Boyd has played a vital role in bringing the biggest names in the industry into the Vaynermedia office to chop it up with Garyvee. Boyd’s role also involves brokering partnerships between artists and Vaynermedia's...

In this episode of the podcast, we sit down with Anand Wilder, founding member of Brooklyn-based experimental rock band Yeasayer. Formed in 2006, after a long run of critically acclaimed music and world tours, the band decided to call it quits at the end of 2019.  In this episode we discuss… The group’s formation How to build your team and internally nurture your relationships Achieving longe...

In this episode of the podcast, we sit down with Director of Partnerships at GIPHY Danny Chang. In his role Danny works with the biggest entertainment and technical partners to bring the world's most popular GIFs to the 700 million people who see a GIF every single day. Prior to GIPHY Danny was a mobile developer evangelist at tumblr and digital advertising manager at The Orchard.  In this ep...

In this episode of the podcast, we sit down with Andrew Spalter Founder of East Goes Global, the premier social media management company creating, managing, and developing client’s digital presence in the Chinese Market. Andrew has worked with the likes of Will Smith, Carly Rae Jepsen, DJ Snake, Yungblud and Clairo to help them tap into an audience of millions.  In this episode we discuss… &n...

In this episode of the podcast, we sit down with Lisa Kasha Vice President of Integrated Marketing and Digital at Epic Records. Lisa is a savvy, accomplished digital marketing executive with extensive experience overseeing digital project management, partner development, account management, and marketing management at Epic Records. Lisa lead digital for Travis Scott’s album ASTROWORLD which was th...

In this episode of the podcast, we sit down with Justin De Marco the Marketing and Product manager at Red Light Management. Justin is a part of an in house marketing team that offers content and digital marketing services to their amazing. Red Light Management is one of the world’s most dominant management companies. Their roster includes notable acts including Dave Matthews Band, ODESZA, Duke Dum...

In this episode of the podcast, we sit down with Henny Yegezu, co-founder of EQT and EQT Recordings. Henny’s career in the music industry began as a promoter in the DMV area. This included putting on shows in the D.C. area that were first time market plays for artists like Mac Miller, Big Sean, Curren$y and more, dating back to 2010. After developing a concert promotion brand in the market, he dev...

In this episode of the podcast we sit down with Evan Bethea Events & Activations Manager at SoundCloud. Evan has an extensive career in all things digital marketing, content and live event activations. Evan ventured into the agency world as a Digital Marketing Coordinator at Sean “Diddy” Combs’ Blue Flame Agency. During his time working for Puff, Evan was influential in growing the Ciroc brand...

In this episode of the podcast we sit down with We Few Group founder Andrew Keller. We Few Group manages Rence , Samica , and Kings while also working on brand partnership ventures. This came after an extensive career at a few notable major labels. Beginning with a 13 year run starting all the way from a high school A&R scout internship position with Columbia records. During this time he...

In this episode of the podcast we sit down with NOX Media co-founder Matthew Ligotti. Born and raised in New York, Matt has been creating dynamic visual content for over a decade. Starting with music videos, he received millions of views on his work. He expanded into the commercial space working with brands such as Budweiser, GE and Sour Patch Kids. He formerly worked as the Sr. Videographer for G...

In this episode, we sit down with Lionel Marciano, artist manager for Black Coffee, Virgil Abloh, Blondish, and a variety of other House DJs. Lionel started his career in the music industry as a talent buyer, promoter, sound engineer, agent, label owner and a record digger.    Today he is walking us through his journey and sharing with us his soul and a bit of his craft and vision.&...

In this episode we sit down with Nate Auerbach partner at Versus Creative, a marketing strategy firm that specializes in digital and social strategy, content partnerships, and experiential marketing. Nate and the firm work with clients from artists, music festivals, technology platforms and brands including. Coachella, Stagecoach, Tyler The Creator's Camp Flog Gnaw, Vampire Weekend and the George...