The Business of Talent

Host Chat 3: Breaking into the Music Industry and building out our community  In this episode we bring you another installment of our host chat series. In this series co-hosts Sam Hysell and Jordan Williams chat about current events in the music industry and answer questions from listeners.  In this episode we discuss… Why we decided to create the Music Business Podcast What's the most r...

In this episode, we sit down with Alix Kram the VP/Head of Global Retail & Licensing/Consumer Products at Warner Music Group. She has developed and implemented global consumer products, branding, marketing, partnership collaboration, and retail strategies for WEA's portfolio of 360 artists such as the Grateful Dead, Wiz Khalifa, Logic, Twenty One Pilots, The Monkees, Frank Sinatra, Blake Shelt...

In this episode, we sit down with Grey Space Group Co-Founder Jordan Stern. GSG is an entertainment media company focused on brand consulting, talent management and venture investing, with the goal of stimulating and contributing to popular culture. GSG has worked on projects with notable artists and producers including Juice Wrld, DaBaby, and Murda Beatz. Prior to co-founding this venture, Jordan...

In this episode, we sit down with industry veteran Jason Jordan. Jason’s career started at the age of 12 years old co-founding the legendary hardcore and punk rock label Watermark Records and his own boutique music publishing company. Earthprogram Music. Over the course of 30 years his career has ranged from, A&R Director at Columbia Record, VP A&R Hollywood Records/Disney Music Group, Pre...

In this episode, we sit down with Charles Meyer Talent Buyer at LiveStyle. The company is one of the world’s largest music event producers. They produce the events you know and love like Electric Zoo, Friendship, MadeEvent, All My Friends, and many more. Outside of his talent buying responsibilities under stage name Charles Meyer, is also a DJ & producer.  In this episode we discuss…&nbsp...

In this episode, we sit down with FlightHouse CEO Jacob Pace. With original content series Flighthouse has amassed a following of 20 million followers on the growing platform TikTok. TikTok is currently the #1 app in the app store and their growth is not slowing down. In turn, the company has begun working with major labels to run campaigns for artists. Jacob has worked with artists including Aust...

In this episode, we sit down with Michael Julian (MJ), Co-founder of Seer Assets. Seer Assets is the agency behind all branding and marketing of Electric Zoo (one of New York’s biggest electronic music festivals), Elrow, Made Event and a lot more. MJ also played a pivotal role in helping the party brand Elrow, the “most colorful party in the world”, grow into a one of the world’s most profitable p...

In this episode, we sit down with publicist Nina Lee from Shore Fire Media. Nina Lee has more than eight years of experience in the entertainment PR industry. Before Shore Fire, she worked for Press Here Publicity and graduated from New York University's College of the Arts & Science with a double major in Journalism and Linguistics. She’s been a part of crafting press campaigns for artists in...

In this episode co-host Sam Hysell dives into social media strategies artists can tap into. Sam is a co-founder and managing partner of NOX Media, a digital marketing company that helps artists take their careers to the next level by quickly growing fanbases online.  Prior to launching a music marketing agency, Sam has been helping grow different companies in and out of the music industry for...

In this episode, we sit down with Kim Kaupe the co-founder and CEO of The Superfan Company , a fan engagement agency focused on creating one-of-a-kind products and programs for entertainers, brands, and celebrities. Since starting the company her all-female team has collaborated with A-list properties such as Katy Perry, KISS, Mac Miller, Shawn Mendes, Jon Bellion, StageCoach, Flatbush Zombies, Pa...

In this episode, we sit down with George Ofori-Ampadu aka G.O, the East Coast A&R and Label Rep at Interscope Records. At Interscope, G.O specializes in broadcast media relations and radio promotion where he's worked with artists including Kendrick Lamar, SchoolBoy Q, Mike Will, Rae Sremmurd, MGK, K Camp, 6lack, Tory Lanez, Dreezy, Playboi Carti and Ella Mai.  In this episode we discuss.....

In this episode, we sit down with Dean Bein founder of the independent record label True Panther Sounds. The label began in 2004 in San Francisco to release a tour-only 7" and eventually moved to New York where it was acquired by Matador Records in 2009. Artists released by the label represent many genres, including notable acts such as Girls, King Krule, Tobias Jesso Jr., Shlohmo, ABRA, Glasser S...

In this episode, we sit down with Jesse Kirshbaum CEO of NUE Agency. Initially, Nue agency was a booking company representing artists including Mike Posner, Chiddy Bang, J.Cole, Big Sean, Logic and more. Five years ago Jesse shifted Nue Agency’s business model to work with brands and technology platforms; Acting as creative strategists that work to leverage the power of music to make deep connecti...

In this episode, we sit down with Gavin Chops, touring drummer for rising star Chelsea Culter, artist, and co-founder of management company Bear and Owl. Artists signed to his management company include Hazey Eyes , Mike Kota , OT REI AMI , SŸDE, and Ukiyo . Gavin has been able to perform at such legendary venues and festivals as Red Rocks in Colorado and Lollapalooza. In this episode we discuss…...

In this episode your hosts Sam Hysell and Jordan Williams chop it up on topics that have been on their mind in the industry, strategies for emerging artists, and resources to stay up to date in the industry.  In this episode we discuss...  Scooter Braun buying Taylor Swift’s catalog of masters  Contemplating the pros and cons of remaining independent vs going the label route  T...

In this episode we sit down Ramya Velury artist manager at EQT. Ramya is an NYU graduate who studied the interdisciplinary relationship between fashion and music and how it affects global mass consumption. Today Ramya manages personalities across different verticals including Goldlink, artist and model Tommy Genesis, producer & DJ Amrit, and photographer RavieB.  In this episode we discus...

Managing Saba From The Ground up with Rory Webb. In this episode we sit down with Rory Webb, Manager to hip-hop artist Saba. Saba was recently featured on J. Cole's Revenge of the Dreamers III and had one of the most critically acclaimed albums last year. Rory is generally known in the industry for being an all around smart guy and has propelled Saba's career exponentially since the beginning of t...

In this episode, we sit down with serial entrepreneur Daniel Snow. Dan is the founder of @Rap , the largest Hip-Hop account on Instagram with 4.6 million followers. Dan has also created and sold multiple e-commerce based businesses under the holding company Social Cadre, and consults for e-commerce clients at his company The Snow Agency.  In this episode we discuss…  How he built up @rap...

In this episode, we sit down with serial entrepreneur Fabrice Sergent who is the co-founder and managing partner of Bandsintown. Bandsintown is one of the leading concert discovery platforms that helps drive 1-2 million people to different events around the world each month and 500k visitors to ticket sales pages on a daily basis. They also have a massive ad network that helps drive awareness arou...

In this episode, we sit down with Cherie Hu an experienced music industry analytics, freelance writer, and owner of the independent media ecosystem Water & Music. Cherie’s expertise in the music industry lies at the intersection of music and tech, of which she provides her insight and updates on via her newsletter and podcast . Outside of her own media properties, she’s been freelanced to writ...

In this episode we have the pleasure of chatting with Ashley Outrageous. Ashely got her start in the music industry with a successful blog which turned into an opportunity to run digital at TDE. Ashley has now turned her personal brand into a thriving consulting business which includes services around Brand Partnerships, Event Production, Marketing Strategy & Project Management. In this episod...

Andre Benz founded the Youtube curation account Trap Nation which has now amassed 26 million subscribers. It has since expanded to channels and playlists covering multiple genres including Chill Nation, Rap Nation, Bass Nation, R&B Nation, Indie Nation, and upcoming Latin Nation. Andre has also founded a record label Lowly and acts as management for artists including Kloud. In this episode we...

This week we are pleased to have Levi Wilcox Tour Manager and Lighting Designer for Masago. Levi graduated from Columbia College with a degree in audio production and business management. Levi got his start his doing lighting tech for Somo. Today he's traveling the world with Masego, an artist with a very dope sound and who at this point in his career is touring aggressively. In this episode we di...

This week we are honored to have legendary brothers and duo Jeff and Eric Rosenthal aka It’sTheReal. The two brothers got their start in the music industry with Hip-Hop sketch videos. In 2015 the brothers started their podcast A Waste of Time with ItsTheReal, guests have included the late Mac Miller, Cardi B, Lil Uzi Vert, Wiz Khalifa, Joe Buden and more veterans in the music industry. In this epi...

In this episode, we sit down with Erin A Simon co-host of Grass Routes podcast and mentor at Creative Strategy Bootcamp. On her podcast, she’s hosted Joe Budden, CyHi Da Prynce, Redman and Method Man, and more. Her past experience includes positions at Revolt, Cycle, and the Wall Street Journal’s Sports Section. In this episode we discuss How she comes up with content for her personal brand How sh...