The Business of Style

PR is an important part of any business and the good news is that you don't need to spend thousands of dollars on hiring a PR company to generate PR for your personal styling business. On this episode of The Business of Style podcast, I'm sharing some simple PR strategies that you can use to start building a positive relationship with your target clients, professional organizations, and yo...

It's the episode you've all been waiting for!!! Getting to know your ideal clients is the key to getting people to sign up for your personal styling services and grow your business! But how can you get to know people who are literal strangers? On this episode of the Business of Style podcast, I'm moving on from simply telling you how important it is to know your ideal clients, and inst...

What's holding you back from starting your personal styling business? If it's because you think starting a business is complicated, expensive, and takes a long time then this episode of The Business of Style podcast is for you! Starting a business doesn't have to be complicated and doesn't need a long time! Just follow the simple steps in today's episode and you'll have you...

Let's say goodbye to FOMO marketing strategies in 2024 and hello to a more authentic way to attract new clients! In the latest episode of The Business of Style podcast, I'm discussing what FOMO marketing is, why you shouldn't use it, and a more authentic marketing approach that you can use to find new clients for your personal styling business. And don't forget! If you're looki...

Consumers demand authenticity in business! They want to know who's behind the business, what their values are, and build a connection. But there's more to showing up authentically than just jumping online and being you! If you want to show your authentic self in your personal styling business then you'll need to be strategic and make sure that you're showing the parts of you that p...

While trends may not be important in creating personal style they ARE important in business! In this episode, I'm sharing the best business trends for personal stylists in 2024 to help you connect with potential clients and grow your personal styling business. And, don't forget to visit The Style Academy International for more training and resources to help you grow your personal styling o...

Writing a blog is not only a great way to show off your knowledge and expertise to potential clients but it can also help you to attract more people to your website and get you ranking higher on Google. In this episode of The Business of Style podcast, I'm discussing the real benefits of having a blog on your website and how you can use it effectively to drive more traffic to your website and...

Customer service and communication can be the thing that makes or breaks your opportunity to sign a new client! In this episode, I'm sharing some simple customer service strategies you can use in your personal styling business that will create a positive experience for potential clients and make them more likely to want to work with you. Don't forget to visit The Style Academy Internationa...

With so many social media platforms available how do you know which one will be the best to promote and grow your personal styling business? On today's episode of The Business of Style podcast, I'm sharing which social media platform is the best for personal stylists so you can save valuable time and focus on finding the right clients. And don't forget we've got lots more training...

If you're looking to scale your personal styling business then you've come to the right place! On this episode of The Business of Style podcast, I'm sharing the 7 strategies that helped me scale my own personal styling business and I know that they will help you too! As mentioned in the episode, be sure to check out Episode 5 (how to find your niche), and Episode 49 (how to create a si...

How would you handle a personal styling client who didn't feel comfortable having you in their personal space or touching them during a style consultation? How could you make them feel comfortable while still being able to do your job as a stylist? On today's episode, I'm talking about my recent experience with a client who expressed these concerns and I'm sharing the best practice...

There's so much more to what a personal stylist does than just creating cute outfits and making our clients look good! Personal stylists and image consultants offer results that can be life-changing for their clients but many don't communicate the true value of what they do to their potential clients. In this episode, you'll learn the formula for identifying the value of your services...

If you want to grow your personal styling business and start earning enough money to quit your 9-5 and avoid burning out then you need to move away from the hourly or service rate pricing model and create a signature style program. In this episode, I'll be sharing with you my blueprint for how to create a signature style program for your personal styling business that will get you on the path...

Case studies are one of the most effective ways of marketing your personal styling business and if you're not already using them as part of your marketing strategy then it's time to give them a try! In today's episode of The Business of Style podcast , I'm discussing the reasons why case studies are so effective for attracting new clients and I'm sharing how you to create an ef...

Getting potential clients to your personal styling website is only half the battle, and once they are there you've got to try to turn them into paying clients. But there's a common mistake that I see personal stylists making that is impacting their ability to convert leads on their website, and in this episode, I'm sharing all the details so that you can avoid making the same mistake a...

How amazing would it be if you could find new clients when you were sleeping? Well, guess what? It is possible to connect with potential clients and turn them into paying clients when you sleep, walk the dog, clean the house, and even when you take a shower! How? I hear you ask. By creating an effective automated email sequence that will keep you connected with potential clients 24/7 without you h...

It's time to stop hiding from potential clients and start growing your personal styling business into a 6-figure success! In today's episode, I'm discussing the importance of stepping out of your comfort zone and getting yourself on video in order to connect with your potential clients. I'll also be sharing with you some of the tricks I've used as an introvert to overcome my fe...

I'm answering more of your questions in this episode of The Business of Style podcast to help you build a successful personal styling business. Today's questions include: Should you charge an hourly rate or create packages/programs? How can you use technology to be more creative in your consultations? Do you really need to offer color analysis? What should you name your personal styling bu...

A different format for this episode as I answer some of the questions submitted by listeners about the challenges they are currently facing in their personal stylist business and career. I've received so many questions so this will be the first of several episodes dedicated to answering, and today I'll be discussing: 1. How to stop feeling overwhelmed and start your personal styling busine...

If your goal as a personal stylist is to work with high-end clients who pay you to shop at designer stores with unlimited budgets then this episode is for you! Listen now as I share tips for creating a luxury personal styling business and the strategies you must take to attract those high-end clients. And, as mentioned in this episode, in a few weeks I'll be dedicating an episode to answering...

If you're spending hours on social media but it's not helping you find new clients for your personal styling business, this episode is for you! I'm sharing the 5 common mistakes personal stylists make with their social media strategies and what to do instead to attract your target clients. Don't forget to check out The Style Academy International for more training and resources to...

Spring is here and it's the perfect time to do some Spring cleaning for your personal styling business. In this episode, I'm sharing some spring cleaning tasks that will help you keep things fresh, and effective, give you a solid return on your time investment, and benefit your personal styling business for the long term. And don't forget! If you looking to start a new career as a pers...

Want to build a successful career as a personal stylist ? Then you need to learn how to say no! Setting boundaries in your personal styling business and with your clients is essential but it can also be one of the hardest things to do. In this episode, I'm sharing some important boundaries you need to set and giving you some ways to say no without feeling awkward and uncomfortable. Don't forget to...

Want to find more clients for your personal stylist business? Then you have to show them you are the real deal and your business is legitimate! In this episode, I'm going to give you 6 simple things that you can do to add credibility to your business and increase the chances of people signing up to work with you. In this episode, I mentioned a free professional email service, Zoho mail. You can fi...

You don't need a fancy website to start your personal styling business, but you do need a website that contains all the right things to help you attract new clients. In this episode, I'm sharing the 6 website must-haves for personal stylists so that you can create a site that works for your business and for your potential clients. If you enjoyed this episode then make sure you subscribe so you don...