The Business of Style

 Happy New Year Everyone! 🎉 To start 2023 off on the right foot this episode is all about the simple things you can do to help set yourself up for success in your personal styling business. I'm sharing the strategies I have personally used over the years that have helped me shift my mindset and put my business on the right path. So, tune in and get ready to make 2023 your best year yet!...

Lead magnets are a great tool to attract potential new clients to your personal styling business, but how do you create one that actually works? 🤔  In this episode I'm sharing the strategies you need to follow to create a lead magnet that works. P.S. If you want to check out the free Evergreen Marketing training I mention in this episode, then click here!  And don't forget to check out...

Want to know some simple steps you can take to help potential clients find your personal styling business online? Then tune in to today's episode where I'm sharing some simple, yet effective SEO strategies that can help!  If you are interested in taking your SEO game to the next level, then be sure to check out app.neilpatel.com as mentioned in the episode, for more expert advice and strategi...

Not getting enough clients for your personal styling business and wondering if you should lower your prices? In this episode of The Business of Style podcast, I'm discussing whether this is the best strategy to take and share some best practices when it comes to enticing new clients through price.  Once you've listened to the episode, then be sure to head over to The Style Academy Internation...

In today's episode, I'm discussing the 5 most common business mistakes that I see personal stylists make that impact the growth of their business. And of course, I'm sharing my advice on the things that you need to do instead to get you on the path to success. If you want to check out the blog post I mentioned in today's episode that will help you find your niche, then click here! And don't forget...

Starting a personal styling business doesn't cost a fortune, in fact, you can do it for free .  But if you want it to grow you'll need to put some money into it. In this episode, I'm sharing the best investments you can make to boost your business and help it grow. Check it out now! And don't forget to head over to The Style Academy International to find more training and resources for person...

Did you know that FaceBook groups are still one of the most effective ways to find new clients for your personal styling business? In this episode, I'm sharing exactly how to use FB groups to connect with your ideal clients and get them to sign up for your services. Be sure to check it out now! And don't forget to visit The Style Academy International for more training and resources to help you gr...

You may think that saying yes to every potential client is the best way to grow your personal styling business, but it can actually be detrimental to your business. In this episode, I discuss why saying yes to every client is not the best option and when you should be saying no. PS. Want more training and resources to help you grow your personal styling business? Then visit The Style Academy Inter...

Does the thought of having to sell your personal styling services cause you anxiety? Do you worry that being too 'salesy' will scare potential clients away? Well, the good news is you don't need to use a hard-sell approach to book clients, and in today's episode, I'm sharing some alternative strategies that will allow you to sell your services without selling. And don't forget, if you're looking t...

Don't think you have enough experience to position yourself as a style expert? Think again! In this week's episode, I'm sharing the importance of expert positioning and how to do this even when you're new to the industry. P.S. If you'd like to find out more about the CEO Stylist Program mentioned in this episode, click here!

Are you ready to start bringing in the big bucks from your personal styling business? Then tune in to this latest episode where I'm sharing 5 proven ways that will allow you to start charging premium prices, attract the right clients, and avoid burnout. It's a must-listen for aspiring stylists and veterans alike. 💕 And don't forget! you can find more industry-specific training and resources at Th...

If your introverted personality is holding you back from becoming more visible in marketing your personal styling business then this episode is for you! I'm sharing the simple strategies that I used as an introvert stylist to increase my visibility and build a successful business.

Do you ever find yourself struggling to create new and compelling content for your personal styling business? What if I told you there was a simple hack that you could use to help you create more content in less time? 🤔  Get the scoop on the latest episode of The Business of Style podcast and get ready to work smarter not harder when it comes to content creation.

Not sure why clients aren't beating down the door to work with you? It could be the language you use! In this episode, I'm sharing a simple language shift that you can make on your website copy, social media posts, and even on discovery calls to start attracting more clients.

It's the final episode of 2021 and it's the perfect time to talk about setting new goals for your personal styling business in 2022. I'm sharing my expert tips on how to choose goals that make sense for you and for your business and will get you on the right path for success. Check it out now!  Episode Bonus! - Get your FREE Business of Style Success Planner for 2022 here!

I'm sure you've all heard the phrase 'fake it 'til you make it', but what does it really mean? And is it a good strategy to grow your personal styling business? Tune in to today's episode and find out!

Think you have to live in a big city to run a successful and lucrative personal styling business? Well. think again! You can be a successful stylist living in a small town, and I'm going to tell you how in today's episode.

The personal styling industry is booming, which means if you want to attract new clients then you'll need to stand out from the crowd. In this episode, I'm sharing with you the things you need to do to get potential clients to pay attention to you.

One of the most powerful tools a personal stylist has to attract new clients is their personal experience. Find out the why's and how's on today's episode.

With Covid restrictions beginning to ease in many countries around the world, it's time to start thinking about returning to in-person styling again. If you're feeling anxious or unsure about offering in-person services again then I've got some helpful tips that can help make the transition easier for you and your clients. 

Is it ever okay for personal stylists to work for free? In this episode, I'm breaking things down and sharing the truth about working for free and how it can actually help your business.

In this episode, I'm sharing my tips on how to build a connection with your clients and turn them into clients for life.

Email marketing is one of the most effective marketing tools, yet it's often overlooked by personal stylists.  Find out the hows and whys of email marketing and how it can attract more clients for your personal styling business.

If you're working with virtual clients from around the country and even around the world, it's important to understand the geographical influences on personal style. Tune in to find out more.

Do style rules have a place in personal styling? I'm sharing my thoughts on this week's episode.