The Business of Style

Whether you're just starting out with your personal styling career or you've been in the business for a while, your website is one of your most important tools for attracting and converting clients. But if it’s not working the way you want itto and converting browsers into buyers, it could be that there are a few common mistakes that need fixing. On today’s episode of The Business of Style...

AI is being used by businesses, both large and small, because it has the ability to make tasks easier, more effective, and save time. And it's time personal stylists, style coaches, and image consultants started using it too! Now, you might be wondering how AI can help personal stylists and image consultants like me and you. Well, on this episode of The Business of Style podcast, I'm going...

Understanding your ideal clients is the key to growing a successful personal styling business, and one of the most important things you need to know is their pain points. But what is a pain point? Why is it so important? And, how can you find the pain points of your ideal client? I'm answering all these questions and more on today's episode of The Business of Style podcast. Don't forget to visit T...

If you want to be successful in business, then you’re going to have to make mistakes. I know it sounds crazy, but it’s true! All successful business owners have made many, many mistakes, but they key to their success is the lesson they learn from their mistakes. On today's episode of The Business of Style podcast, I'm sharing some mistakes I made as a brand new stylist and the lessons I le...

Taking a break from social media can be important for our mental well-being and it doesn't have to negatively impact your business. On today's episode, I'm sharing 5 strategies that will allow you to protect your peace and take a break while continuing to reap the benefits of social media marketing. Don't forget to check out The Style Academy International for more training and res...

Many personal stylists worry that their prices are too high and that's why they're not attracting new clients, but the truth is that going low with your prices is going to lose you clients and maybe even your business. In this episode of The Business of Style podcast, I'm sharing the truth about why low prices are losing you clients and a more effective approach to ensuring you find th...

You'd think that naming a personal styling business would be one of the easiest tasks when starting your business, but it's actually something new stylists find a challenge. In today's episode, I'm discussing why finding a name for your personal styling business can feel so hard, and sharing some steps you can take to find the perfect name quickly and easily. Don't forget, once...

Even if you don't use Tiktok for your personal styling business, the potential ban in the US can teach us some very valuable lessons about how we market our businesses. In today's episode, I'm sharing these lessons to help you find the right marketing strategies that will help your business continue to grow even if social media apps get banned or have problems. And don't forget, if you're looking...

Happy New Year Everyone! Who's ready to make their personal styling business a success in 2025? In the first episode of the new year, I'm sharing the 7 keys to styling success for 2025. Tune in to find out the best ways to grow your personal styling business and learn some important strategies for success. And don't forget to visit www.styleacademyintl.com for more training and resources to help y...

If reputation management isn't part of your business strategy, it should be! Your reputation as a stylist or image consultant is one of the most important things when it comes to finding new clients for your business, so it’s important to make sure that what is being said about you is a true representation of you. In this episode, I'm sharing some steps that can help you manage and protect your re...

Could a membership program help generate regular income for your personal styling business and help remove some of the financial uncertainty that goes along with owning a service-based business? In this episode, I'm delving into the details of membership programs, what they are, how to start one, and the pros and cons to help you figure out if it's the right thing for your personal styling busines...

The holiday season offers some amazing opportunities for personal stylists to grow their businesses and find new clients, so it's time to start making plans. In this episode, I share some key holiday strategies for you to implement along with some helpful advice on how to keep your business growing and still have time to celebrate. As mentioned in this episode, check out episode 69 for more helpfu...

Being a personal stylist and growing a successful business means wearing many hats and having a varied to-do list. But when you're switching roles from social media manager to bookkeeper, there are some important things that you'll want to make sure are always on your to-list to help you grow your personal styling business. Find out what they are on today's episode! And if you're looking for addit...

Seasonal color analysis has seen a resurgence in popularity thanks to the power of social media. If you don't already offer color analysis services as part of your personal styling business then it might be the time to start. On this episode, I'm talking all things color analysis and taking a look at whether this could be a beneficial service to help grow your business. Don't forget to check out o...

If you've been thinking about adding virtual services to your styling business but not sure if it's right for you, then this episode is for you! I'm sharing the pros and cons of virtual styling services and giving you insight as to what is involved so you can decide if it's the right thing for your personal styling business. if you're interested in finding out more about our vi...

One of the things that can hold you back from building a successful personal styling business is overthinking! In this episode, I'm going to share with you a simple yet effective strategy for your business that will help you overcome the overwhelm caused by overthinking and get you on the path to success. If you would like a copy of the simplified business plan template that I mention in this...

There's a simple mistake that you could be making with your content that could be costing you clients! Tune in to the latest episode of The Business of Style podcast to find out why representation is so important in your marketing strategy and the steps you can take to make potential clients feel seen so they don't take their business elsewhere. And don't forget to visit The Style Acad...

The thing about being a business owner is that we often forget how important it is to take time away from our businesses. We get anxious about keeping the money coming in and worry that we may lose potential clients if we're not available to them 24/7. But the truth is, taking time off is critical to our success as business owners and there's no reason why you can't vacation and still...

There's a simple reason why people don't follow your call to action and it has nothing to do with how great your content is! On this episode of The Business of Style podcast, I'm sharing the reason why your CTA isn't working and how this simple trick can significantly improve your conversion rate and get more potential clients for your styling business. And don't forget to head...

Even the most renowned and celebrated personal stylists have bad style days! !It's true! Stylists often struggle with their own personal style even though they are masters at helping others look and feel amazing. 🤷🏻‍♀️ If you're a stylist or aspiring stylist who's struggling with your own style and you feel like you have no business helping others with their style, THINK AGAIN! On th...

Did you know Pinterest is one of the most effective tools for personal stylists to showcase their expertise, attract clients, and build a strong online presence? On this episode of The Business of Style Podcast, I'm discussing why Pinterest is such an effective marketing tool for personal styling businesses and sharing how to set up your pins and boards and Pinterest strategy for maximum impac...

Want a direct line to potential clients for your personal styling business? Then it's time to stop spending all your time on social media and start using a different marketing tool. In this episode, I'm sharing one of the most effective marketing tools for personal stylists that will give you a direct line to potential clients so that you can start building a connection and turn them into...

Your website is the most important marketing tool for your personal styling business so it's important to make sure that it has the right things to help you attract new clients. On this episode of The Business of Style podcast, I'm sharing 10 essential things your personal styling website needs to help you grow your business. And, don't forget to head to The Style Academy International...

Want to become a successful personal stylist with a thriving personal styling business? Then you're going to have to work on your mindset! Mindset plays such an important role in being successful and achieving our goals, but it's not always the easiest thing to fix. On this episode of The Business of Style podcast, I'm sharing the 5 mindset shifts that helped me build two highly succes...

To bundle or not to bundle? That is the question! Creating discount bundles or packages is a common sales strategy used especially in product-based business, but is it really a good strategy for personal stylists and image professionals? On this episode of The Business of Style Podcast, I'm delving into the bundle strategy and discussing the implications it has for a service-based business com...