The Business Of Strength Podcast

Dan John returns to the Business Of Strength Podcast to speak with Joe and Dan. They discuss his training regiment, good and bad trends in the training community, what's in the future for him, and much more!

Convert leads to long term clients. In this podcast Joe and Dan give you a run-down of how we take a lead from off the street or online and convert them to an amazing client. Topics include getting the right leads, exceptional customer service, training your staff to deliver your services and making new clients feel special.

Live from Scotland! Joe and Dan join us live from Edinburgh, Scotland after the Business Of Strength mentorship at Everyday Athlete in Glasgow. They discuss the importance of making relationships and scheduling time for education and learning from other industry leaders.

Coach Big Mike Capriglione, head of strength & conditioning at Varsity House Gym joins Joe and Dan for another episode of the Business Of Strength Podcast. Together the guys discuss how over the last decade they created a culture centered around athletic performance. Varsity House is known for their hardcore warehouse style of training where lifting weights are the main focus. This type of trainin...

10 questions every gym owner should be able to answer. By answering these questions, you will have developed a real working ability to see your business from a 30,000FT viewpoint and make serious business gainz. If you can’t answer one of the questions, it just means there’s some work to do. Time to get on the HOT SEAT!

Put your 4’s up… Here we go, the yearend purchase push is in absolute full swing! Junk mail in the email box, mail box, and consumer mania in every retail store. When retail business zig’s we want to zag as a SERVICE based business. Our goal should be to GIVE back to our clients, not be the norm and do nothing but ask and force feed the “sale.” Attend a Business Of Strength Mentorship at www.stren...

The Tread Sled comes to life! Joe and Dan discuss the trials and tribulations behind designing, manufacturing and selling a brand new piece of gym equipment. They also discuss the importance of doubling down on yourself and investing in continued education and mentorships. To learn more about the Tread Sled visit www.treadsled.com Sign-up for one of our 2 Day Business Of Strength Mentorships at ww...

Jake Hutchinson from Gym Jones calls in to the Business of Strength Podcast. To learn more please visit http://www.strengthentreprenurs.com

Most people show up to work tired, stressed, and unable to “find” great help. Typically, in situations like this it has nothing to do with the staff or team, but instead with the limits placed upon oneself. It’s the inability to translate one’s vision into a reality. One of the best leaders I’ve come to know, shaped his prowess for management by being the head of a SWAT team in Ontario, Canada for...

Dan and Joe talk about the best and the worst of 2018 at Varsity House. They talk about everything that went well in 2018 (so far) including, the first 6 months of their Strongest Year Group, how KPI tracking changed how they track sales, and how running a successful meeting can set the tone for progress in the following year. They also dive deep into what they did wrong in 2018 and how they want...

To attend a Business Of Strength mentorship please visit http://www.strengthentrepreneurs.com

Bert Sorin of Sorinex Exercise Equipment calls in to speak with Joe & Dan. Bert is the president and co-owner of Sorinex Strength equipment, one of the top strength equipment companies in the world. Bert talks about the humble beginnings of Sorinex when his father Rich Sorin started welding equipment in their garage. How they overcame adversity and sacrificed everything to grow their company. We t...

Mark Taysum calls in to speak with Joe and Dan to discuss how he has turned his passion for strength & conditioning into a real profession.

Greg Hammond of Concept2 calls in to talk with Joe and Dan. They discuss his role at Concept2, their unique company hierarchy, how they establish relationships with pro athletes like Conor McGregor and more! About Greg: Greg has been with Concept2 since 1996 and works very closely with the growing motocross and mixed martial arts markets as well as with CrossFit, Police and Fire departments. Curre...

Give a gym tour that is sure to “seal the deal” for any potential new client. When someone walks into your gym for the first time you need to have a well-defined process for showing them your “secret sauce.” In today's world, you only have a few seconds to peak that person’s interest and make them feel like they made the right choice by coming to your gym. NOT having a clearly defined process migh...

Brandon Lilly calls in for another Business Of Strength Podcast. For more information visit www.varsityhouse.tv/brandonlilly

Date Tate is the founder and CEO of EliteFTS one of the largest education and equipment companies in the world. EliteFTS has been educating and outfitting some of the strongest athletes in the world for over 20-years. Dave’s journey started as an elite powerlifter. He was one of the original “founding fathers” at Westside Barbell and at his best totaled 2205lbs. Only after a series of injuries and...

In this episode Joe and Dan speak to world champion powerlifter turned Strength Entrepreneur Mark Bell. Mark tells his story of how he transformed himself from a youth athlete into a champion powerlifter. During that time, he saw a need for better gear and started making sleeves, wraps, and other high-quality gear for lifter out of his garage.  Now his company Sling Shot, who makes some of th...

Pat Davidson, Ph. D, is an exercise physiologist, strength and conditioning coach, author, consultant, and traveling lecturer. Pat started out in the fitness world as an athlete who was looking to find any training and nutrition tool possible to make him the best he could possibly be at sports. This passion for training knowledge ultimately led Pat to pursuing a Master’s in Science in Strength and...

Matt Wenning tells his story of how he transformed himself from a youth athlete into a champion powerlifter. Matt discusses his time as a collegiate and NFL strength coach and how/why he decided to start his own company. We talk about the business of Wenning Strength including his gym Ludus Magnus, his work helping fireman reduce injuries and stress, to his days as a military contractor working wi...

A Window Into The World Of Sports Marketing With Mike Gallucci In this episode Joe and Dan speak to marketing expert and founding member of Sportsmemorabilia.com, Mike Gallucci. Mike is a local NJ guy who started from the ground up with the small on-line start up. Mike sheds light on how he took a small online operation to a global brand. He takes us along the ride from initial “start-up” to event...

In this episode Joe had the amazing opportunity to train with and interview strength & conditioning legend Dan John. Dan John has over 40 years’ experience as a high-level athlete and coach. He is an American track & field champion (discuss) and has competed multiple times in the Highland Games. Dan John had his best year of discuss at the age of 47 years old and still competes regularly t...

In this episode Joe and Dan discuss who to turn your front deck into much more than just a check-in station! The guys will show you how they went from no front desk at all to making it the epicenter of the gym. They will show you how to streamline your processes and create a revenue generating profit center that not only makes money but serves as the go to customer service counter for your gym. Th...

In this episode Joe and Dan discuss what’s big for 2018! The guys discuss their big “hits” and “missies” in 2017 as well as their plan for moving forward in 2018. It’s a new year and time to set new goals and crush them! This episode will give you the insight into some of the main objectives every gym owner and strength entrepreneur should be looking for in 2018. Topic Include: • What went wrong i...

In this episode Joe and Dan discuss the importance of creating the advisory board. The advisory board is the “think tank” for your business. They identify and solve all the major issues within the business. The board should be composed of 2-5 KEY members of your business. Joe and Dan will show how to delegate and elevate your gym to new levels while giving others within your organization the accou...