The Business Of Strength Podcast

In this episode Joe and Dan interview their good friend and fitness superstar, Jane Erbacher. Less than 3 years ago, Jane was running her own gym, training clients and running herself into the ground. To her own admission, her personal fitness and life were taking a back seat to the business. Fast forward to now, and she has just wrapped up a world tour with her hugely successful Project Ski/Proje...

In this episode Joe and Dan discuss the importance of identifying and finding your ideal client. They will show you how finding the right clients can skyrocket your gym, while the wrong ones can burn it to the ground. The guys tell their story of how they were able to focus on a single “ideal” client that helped define their business.  Take the next step toward becoming a true Strength-Entrep...

In this episode Joe and Dan break down YOUR questions live. Every quarter we will do a LIVE Q&A Podcast so please send your questions for the next episode to info@varsityhousegym.com. To learn more about the Business Of Strength or to attend one of our 2 day mentorships visit http://www.varsityhouse.tv/businessofstrength This episode is brought to you by Varsity House Gym

In this episode Joe and Dan discuss the business of Bobby Maximus. Rob MacDonald aka Bobby Maximus is an international fitness celebrity and true Strength-Entrepreneur™. Rob is the general manager and training director of the world-famous Gym Jones gym in Salt Lake City Utah as well as the CEO of his own “Bobby Maximus” brand. A brand which includes sponsorship deals, writing books, speaking engag...

In this episode Joe and Dan discuss exactly what branding means to the gym business. They discuss how branding is so much more than just your social media presence. They dissect some of the ‘giants” in the branding industry and show examples of how Strength Entrepreneurs can use those same tactics on a smaller scale and budget. If you want to learn how to make your gym stand out in a crowded marke...

In this episode Dan and Joe discuss the importance of hiring and developing great employees to grow your business. They talk about the importance of having a well-defined hiring process that put the right people in the right seats as well and a consistent and thought out development plan once you hire them.  Learn how hiring the right people can help catapult your business to new levels and p...

In this episode Dan and Joe discuss their favorite tactics for driving traffic to your gym. It might surprise you that social media is NOT on this list.  Dan and Joe will breakdown their rules to creating a marketing plan, developing a great newsletter, positioning yourself as the “go to” gym in your area, and how to ask for referrals the right way! Topics Include: • 5 rules for simple market...

In this episode Joe and Dan will teach you how they created a clear vision plan that improved productivity and lead to a direct increase in revenue. Learn the components of creating your vision/traction organizers and the importance of your advisory board. Start running your business and stop letting it run you! Topic Include:  • Setting both business & personal objectives  • Crating...

Operations are all the processes that run your business. From on-boarding new clients to ordering gym supplies. Everything should have an operational procedure so it is always consistent. This will also allow you to teach these processes to other employees. Many gym owners fail to outline their business processes and wind up trying to do everything themselves. This might work for a short period of...