The Business Of Strength Podcast

After a freak softball injury forced Dan away from the gym for several weeks, he was faced with a question every business owner should ask: What happens if you can't show up? In this episode, Dan shares why the business has kept moving without him, the importance of building leaders instead of creating dependency, and why developing people, systems, and culture is the ultimate measure of a hea...

In this episode of the Business of Strength Podcast, Adam sits down with BOS member Mike Rossetti. Mike is an accomplished skill trainer and basketball skill training business owner.  The private sector sports training business is very similar to private sector health and fitness.  Mike breaks down all the components that led him to becoming a 7 figure business owner.  Early background and basketb...

In this episode Adam teaches a framework for running a gym business through disciplined measurement, repeatable systems, and active leadership. Quick Announcement: Weight Room Wealth seminar on June 4–5. Register Here: https://wealth.businessofstrength.com/ The 3 Part Framework for playing Point Guard Metrics and measurement: The group stressed tracking product-level KPIs (attrition rate, capacity...

Most gym owners avoid complaints. That’s a mistake. In this episode Dan Goodman breaks down a recent complaint at Varsity House and they went about handling the customer feedback the right way, and how it paid massive dividends! What You’ll Learn:Why complaints are actually opportunities (if you don’t get defensive)The simple framework to respond, resolve, and retainHow feedback ties directly to r...

A blunt, no‑nonsense rant from a veteran strength coach calling out shortcuts in the industry—why young coaches skip fundamentals, the value of real training and mentorship, hard truths about exercise‑science degrees, and a practical roadmap (train, intern, read, learn business) to become a respected coach. Support our Sponsors of the Show: TurnKey Coach https://turnkey.coach/business-of-str... Ig...

Have you heard the latest BOS podcast with assistant athletic director at Texas A&M Bo Sandoval? There’s a massive problem in the fitness industry right now…And most gym owners don’t even realize it. We’re producing more “coaches” than ever before……but fewer great ones. On this episode of the Business of Strength Podcast, I sat down with Bo Sandoval — a guy who’s lived through 30+ years of str...

On this episode of the Business of Strength Podcast, Dan Goodman sits down with Congressman Mike Lawler to break down what small business owners actually need to be paying attention to right now. They discuss how to connect with people in his position, why it matters, and what most owners misunderstand about how policy impacts their business. They touch upon hiring, retention, and what he sees fro...

In this episode of the Business of Strength Podcast, Coach Joe sits down with Dr. David Kwon of Next Level Physio to dig into the evolving world of physical therapy and performance. They discuss why so many PTs are moving away from insurance-based care, how cash-based and hybrid models actually benefit the patient, and what good physical therapy should really look like: one-on-one time, progressiv...

On this episode of the Business of Strength Podcast, Dan Goodman covers why gym owners misuse money and what to do instead. After working with gym owners for 7+ years, one thing is clear: our industry has a strange relationship with money. Coaches sell with their own wallet in mind, undercharge, and hesitate to raise rates even as costs rise. Instead of fixing pricing, gym owners start cutting coa...

On today's episode of the Business of Strength Podcast, Joe Riggio and Dan Goodman cut through the noise and show gym owners how to stop hoping and start building a repeatable lead machine. Learn why “marketing is a department, not a task,” how to balance offense (leads, attention, growth) with defense (retention, monetization, stability), and why systems beat motivation every time. You don’t...

On today’s Business of Strength Podcast, Zach Even-Esh and Dan Goodman drop the truth on leadership, accountability, and how to scale a service-first gym, from garage grind to global events. Tune in for honest talk about marketing, retention, and why coaching and hard work still win. Get your Ticket HERE - https://london.businessofstrength.com/ Support our Sponsors of the Show: TurnKey Coach https...

On this episode of the Business of Strength Podcast, Dan Goodman breaks down why gyms owners delay or handle price increases emotionally. In this episode, we cover when a price increase is earned, the metrics that should be in place first, and how to communicate it clearly and professionally. • Price increases should reflect strong demand and consistent value, not solve short-term cash flow issues...

In this episode, Coach Joe breaks down a simple truth most gym owners forget: discounting doesn’t fix a sales problem—explaining value does. You’ll learn how to value stack your core offer (without lowering price), and how to “plus-one” your sales process so you stop leaving money on the table—using paid-in-full options, referrals at the point of sale, and a clear high-ticket pathway. If you’re ge...

In the episode of the Business of Strength podcast Adam sits down with Dr Sean Pastuch of Active Lifestyle, a consulting business in which Sean helps coaches with the knowledge of fixing pain long term for everyday adults.  In this episode they cover:  Sean’s back story  Why obstacles are important in the early stages of coach’s careers  Why we are preventative medicine  The barrier to entry is to...

In this episode of the Business of Strength Podcast, Dan Goodman breaks down how his organization runs year-end reviews and why the process has been so effective as the company has grown. The review is done in two parts. First, a self-review led by the team member to create ownership, clarity, and alignment. Second, a compensation review that reinforces expectations and removes uncertainty around...

In this powerhouse episode of the Business of Strength Podcast, Coach Joe Strong sits down with Matt Wiedemer—champion powerlifter, longtime private-sector coach, trainer to UFC legend Jon Jones, and the owner of BEAT Personal Training, one of the most profitable hybrid gym models in the industry. What starts as a conversation between two lifelong strength nerds quickly turns into a masterclass in...

In this powerhouse episode, Coach Joe sits down with Dr. Hunter Waldman — exercise physiologist, metabolic researcher, and one of the sharpest minds in performance nutrition. Connected through Power Athlete’s John Welbourn, Hunter brings real science to the strength world in a way coaches and gym owners can actually use. Hunter pulls back the curtain on metabolic flexibility, fat-loss myths, mitoc...

On this Episode of the Business of Strength Podcast, Dan Goodman answers YOUR questions.  1. Budgeting for gyms. 2. How to solve sales roadblocks for newer coaches. 3. What marketing to focus on at the start of the year 4. How to run a challenge without forfeiting your training principles. Our next live event is Trainer School January 23rd - Sign up Here: https://trainerschool.businessofstrength.c...

Join Coach Joe Strong and Dan Goodman as they recap the powerful Underground Strength Con 3.0 event. In this episode, they dive into unforgettable moments, insightful lessons from top industry speakers, and behind-the-scenes stories on growing a gym business. Discover the value of live events for networking, building community, and real mentorship. Hear how partnerships with platforms like Turnkey...

This week, Dan sits down with newly appointed BOS coach and gym owner Tony Smith, who’s up 20% this year in a time when most gyms are flat or down. They talk about what really drove that growth, how simplifying, not adding helped him scale, and the leadership lessons that came with it. Topics covered: What fueled 20% growth in a flat market How focusing on “better,” not “more,” changed everything...

In this episode of the Business of Strength Podcast, we sit down with Eric Pullman, founder of BreakThrough. Eric has been investing in his own education since he was 20 years old and has built a reputation for putting more money back into his growth, learning, and development than just about anyone in the industry. His discipline in both training and business makes him a voice worth listening to...

In this episode Adam breaks down what we are currently working on at Varsity House as it pertains to product development and attrition.  In a service based business there are 5 keys to reducing friction, getting results, and mitigating attrition:  Defining our Training Ideology  Messaging Externally to Members  Training process and data presentation  Customer experience  Removing friction  Don’t f...

Unlock the secret to lasting gym success! In this episode, we dive into the “silent killer” of the fitness industry—client attrition. Learn why retaining members is more important than chasing new leads, discover a proven five-step retention playbook, and get actionable strategies to strengthen your fitness community, boost member loyalty, and build a gym business you love. Join us at Underground...

We are back with another POWERFUL episode of the BOS podcast. Join Coach Joe Strong and Dan Goodman today as they sit down to teach you how you can build a 7-figure gym… A special thanks to our partner, TurnKey Coach. Check them out here https://turnkey.coach/business-of-strength/ Get your tickets to the next BOS event, Underground Strength Con 3.0, at the link below. https://undergroundstrengthco...

Join us as we sit down with Andrew Jackson from Turnkey Coach to explore how their innovative platform is changing the fitness industry. Discover insights on building strong business partnerships, delivering exceptional hospitality, and using technology to boost efficiency and client connection. Whether you’re a gym owner, coach, or fitness enthusiast, this episode offers valuable lessons on eleva...