Business Of Strength
The Business Of Strength Podcast
See behind the scenes of our private sector sports performance gym Varsity House. We've helped hundreds of coaches from around the world build successful businesses. We help training businesses improve their coaching development, leadership, operational systems, sales, and marketing.
Author
Business Of Strength
Category
Podcast website
Latest episode
Jul 2, 2026
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Episodes
EP 210: Ignite Your Gym Business (with Mike Lisi) 10.09.2025 1:03:48
We are back with another POWERFUL episode of the BOS podcast. Join Coach Joe Strong today as he sits down with Mike Lisi, owner of RAF Strength & Fitness, NXT4 Life Training, and Ignite Entrepreneurs… Mike shares his journey of scaling from a single gym to multiple successful locations. Learn the secrets of building a thriving fitness business that runs without constant owner intervention. You...
EP 209: What Gyms Can Learn from a Fancy Restaurant 05.09.2025 5:41
On today’s episode Dan shares a simple lesson learned from a high-end restaurant and how it applies directly to running your gym. Too many owners overlook the little details, the way clients are greeted, the consistency of service, the presentation of the product. But those are exactly the things that separate the “good” gyms from the great ones. If a restaurant can deliver a consistent, elevated...
EP 208: Time Wealth and Personal Productivity 04.09.2025 21:56
Coach Joe Strong shares practical strategies for gym owners to master time management, boost productivity, and prioritize business growth. Tune in for actionable tips and insights from industry leaders! Don't forget - Sept 18th and 19th at the Canopy hotel in Scottsdale AZ we are hosting our annual 2 Day BOS Retreat. This years theme is all about coaching development. Interns to All Stars. Lin...
EP 207: The 3 Components of Leadership 03.09.2025 19:18
There is a big difference in being a leader and an operator. Leadership boils down to 3 components. 1. Organizational Leadership 2. Operational Leadership 3. Behavior Leadership Adam breaks down each of these in detail on today's episode. Dont forget - Sept 18th and 19th at the Canopy hotel in Scottsdale AZ we are hosting our annual 2 Day BOS Retreat. This years theme is all about coachin...
EP 206: 85% OF GYMS FAIL. HERE'S WHY 19.08.2025 2:16:12
Dan Goodman and Joe Riggio are standout figures in the fitness industry, each bringing unique strengths to their partnership at Varsity House, a prominent gym brand they've developed together. Dan began his career at the front desk of Parisi Speed School at 16 and quickly ascended the ranks, eventually partnering with Joe in 2009 to establish Varsity House. Known for his strategic vision in bu...
EP 205: The 3 Employee Roadblocks 13.08.2025 47:16
Coach Joe Strong, Dan Goodman, and Adam Menner break down the three biggest employee hurdles gym owners face when scaling their businesses. They share leadership strategies, tips for building a strong team, and the importance of clarity around core values, mission, and business economics. Join us in this year's annual BOS retreat in Scottsdale AZ! https://bosretreat.com/
EP 204: Mastering the Gym Business Game with Joe Pearson 04.08.2025 1:18:42
In this episode, Joe Pearson of The Strength Feed shares his journey from struggling gym owner to building a thriving fitness business in Raleigh, North Carolina. Joe and host Coach Joe Strong discuss the challenges of clarifying a gym’s mission, restructuring staff roles, and implementing effective marketing strategies. Get practical tips on staff roles, marketing, and creating a winning gym cult...
EP 203: Building a Profitable Gym Culture with Noam 04.08.2025 1:24:50
In this episode, Coach Joe Strong talks with Noam from TS Fitness about scaling a gym business, building a strong team, and the keys to successful leadership. Get practical tips and real-world insights for gym owners looking to grow and thrive. Join us in this year's annual BOS retreat in Scottsdale AZ! https://bosretreat.com/
EP 202: Joel Tellier’s Blueprint for Gym Success 29.07.2025 1:16:24
In today’s episode, Coach Joe sits down with Joel Tellier from Stay Gold Gym about how he turned a struggling business into a thriving, inclusive fitness community. Joel shares his journey—overcoming challenges, building a solid team, and the pivotal lessons that helped his gym rise above the rest. This episode is a must-listen for fitness entrepreneurs and anyone passionate about business growth,...
EP 201: Scott Carpenter on Sales, Scale, and Wealth 17.07.2025 55:02
In this episode, Dan sits down with Scott Carpenter, author of High Ticket for Affiliate Gyms, multiple unit gym owner and founder of The Profit Lifestyle. Scott has made a living turning his gyms into profit centers with high ticket sales and now he’s teaching others exactly how to do the same! Scott shares hard-earned lessons from building his own gyms, the systems that actually move the needl...
EP 200: Creating a Professional and Memorable Fitness Culture 02.07.2025 55:38
Join Joe Riggio and Dan Goodman as they discuss the blueprint for creating an exceptional training experience. They break down how to transform basic service into true hospitality, develop a professional team, and build a gym culture that keeps clients coming back. Packed with practical tips from their own business journey and recent visit to Elite FTS, this episode is your guide to leveling up yo...
EP 199: 10 Lessons from Spending 48 Hours with Jesse Itzler 27.06.2025 30:14
In this episode, Adam Menner reveals the game-changing lessons he learned during a private 48-hour mastermind with Jesse Itzler. Through intense physical challenges and intimate conversations, he uncovers 10 transformative insights for entrepreneurs, focusing on personal growth, leadership, and thinking bigger. Adam shares how stepping out of your comfort zone can unlock unprecedented opportunitie...
EP 198: Developing Leaders and Systems with Mark Ehnis 26.06.2025 1:06:28
In this episode, host Dan Goodman sits down with Mark Ehnis, owner of Power Strength, to dive deep into the strategies behind scaling a successful fitness business. Mark shares insights on developing top-tier talent, creating a strong organizational culture, and navigating the challenges of growing from a single location to five facilities. Through candid discussion, he reveals the importance of c...
EP 197: Overcoming Limits with Tommy Richardson 12.06.2025 57:24
In this episode, host Joe Riggio sits down with his friend and fellow gym owner, Zach Even-Esh, aas well as former Navy SEAL Tommy Richardson as they dive deep into the world of human performance, military training, and the power of an unbreakable mindset. Tommy shares his incredible journey from Marine Corps infantry to Navy SEAL teams, and how he transformed his approach to fitness through Wests...
EP 196: Insights from Sorinex and Weight Room Wealth 05.06.2025 40:05
In this episode, Joe, Dan, and Adam are live from Sorinex Summer Strong as they dive deep into business growth, leadership, and personal development. Hear some of their insights from their recent Weight Room Wealth workshop, including powerful advice from speakers like Devin Levesque and John Alex, and learn about their upcoming events that are set to transform gym owners' businesses. Visit ou...
EP 195: Breaking Through Fitness Business Barriers 23.05.2025 1:10:10
In today's live episode of the Business of Strength Podcast, Joe and Dan share their journey from a small training facility to a thriving fitness business. Recorded at the NSCA New Jersey conference, they dive into the challenges of gym ownership, discussing lessons like diversifying client bases, setting prices, and maintaining core values. With candid stories of early struggles and hard-won...
EP 194: Building a Championship Team With Servant Leadership 14.05.2025 15:57
Welcome to the Business of Strength! In this episode, Coach Joe Riggio shares his insights on what makes an exceptional team member, drawing from his experiences at Varsity House. He breaks down five key characteristics of top performers: servant leadership, going above and beyond, ultimate humility, continuous learning, and unwavering grit. Through personal stories and reflections on long-time em...
EP 193: Real Time Questions - Real Time Answers 23.04.2025 31:09
We’re back with a follow-up episode packed with real questions from real coaches and gym owners—and Dan’s giving you the no-fluff answers in real time. From finding your first location, how to reinvest money into your business, and what to charge for off-site training! This rapid-fire Q&A hits the topics that matter most to fitness pros in the trenchesI If this episode resonates with you pleas...
EP 192: “Be the Thermostat” (Leadership Swift Series) 16.04.2025 19:47
In this episode, we break down how to lead with intentionality, presence, and gratitude, using a quick-hit framework every leader can benefit from. Whether you're managing a team, coaching athletes, or building culture inside your gym, these five principles will help you create more buy-in, build stronger relationships, and elevate performance across the board. Key Leadership Takeaways: Smile: Be...
EP 191: Bridging the Gap between Collegiate and Private Sector Strength 09.04.2025 1:01:59
Welcome to the Business of Strength! Today’s podcast I’m chatting with our friend Scott Leech the head S&C coach for University of Rhode Island Football. Scott is showing that you can be more and do more if you think outside the box and get creative. In this episode: Using your passion and platform to help Hiring and evaluating talent Scott’s 4-Ps Why college coaches need other revenue...
EP 190: Listener Q&A Episode 03.04.2025 58:08
In this Q&A episode of the Business of Strength Podcast, Joe and Dan take on real questions from coaches and gym owners across the country. From launching a gym and managing finances to building community and communicating price increases, this episode is packed with real-world advice and hard-earned lessons from two guys who have lived it Join us May 9-10 at Weight Room Wealth, our two-day ev...
Episode 189: How to Sell 100 Memberships in Under a Year 26.03.2025 50:40
In this episode Adam sits down with Coach Anthony, the Facility Leader of Oradell, NJ. In this episode Anthony breakdowns the following: How he got into fitness at a young age The top 3 skill sets that every coach should have What drew him to VH How we launched the Oradell facility Mindset behind selling gym memberships How to manage a facility Time management as a coach and selling full tim...
Episode 188: Why Your Gym Needs 3 Economic Objectives & the Budget to Back It Up 13.03.2025 12:43
Most gym owners operate without a clear financial roadmap, leading to inconsistent profits, stalled growth, and no long-term security. In this episode Dan Goodman breaks down the three key economic objectives every gym needs to thrive and the budget required to get there. If you want to stop guessing with your gym and start building real financial stability, join us at Weight Room Wealth on May 9...
EP 187: Be the Leader Your Employees Need 12.03.2025 45:25
From the Little Gym Big Heart podcast:"Today, Devin Gage chats with CEO of Varsity House Gym, Dan Goodman. In this podcast, Dan pulls back the curtain on the leadership strategies that have allowed his team to achieve remarkable longevity and success. Discover the core values, communication tactics, and employee incentive structures that have fostered a culture of accountability, growth, and...
Episode 186: The Air is Thin at the Top 05.03.2025 36:35
In this episode of the Business of Strength Podcast, host Joe Reggio recaps his trip to Sorinex’s Winterstrong program, one of his favorite events of the year for hunters. Along with discussing his experience over the weekend and the time spent with friends Zach Even-Esh and Joe’s hunting buddy Jonny, Joe also discusses the importance of putting yourself out there to meet new people and stretch yo...
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