Business Of Strength
The Business Of Strength Podcast
See behind the scenes of our private sector sports performance gym Varsity House. We've helped hundreds of coaches from around the world build successful businesses. We help training businesses improve their coaching development, leadership, operational systems, sales, and marketing.
Author
Business Of Strength
Category
Podcast website
Latest episode
Jul 2, 2026
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Episodes
Episode 185: How to Become an Athlete Performance Director in 3 Years with Coach Alex Pleasic 26.02.2025 54:37
In this episode of the Business of Strength Podcast, host Adam Jenner sits down for a conversation with Alex Pleasic, the Athlete Performance Director at Varsity House Gym. Alex discusses her transition from being a coach to taking on a more high-level role overseeing the athlete program. She also shares how her background as a collegiate athlete helped prepare her for this expanded position, whic...
Episode 184: More Clients Won't Fix a Broken Business 19.02.2025 20:12
Dan’s Takeaways from Georgia: Scaling the Right Way Fresh off a trip to Velocity and CoreBlend, two gyms that have scaled quickly while maintaining quality, culture, and profitability. What they did differently: Extreme focus on the product, retention, and efficient systems before chasing growth. The biggest takeaway? They didn’t just add more clients—they built a business that could handle growth...
Episode 183: Jeremy Hartman - Building Champions 05.02.2025 1:28:07
In this episode of the Business of Strength Podcast, Jeremy Hartman, a powerlifting champion and renowned strength coach, shares his insights on building a successful training business and developing world-class athletes. Hear how Hartman's passion for coaching and commitment to excellence have helped him create a thriving performance facility in Indiana. Connect with Jeremy here. https://www....
Episode 182: Strength, Sports, and Stand-Up with Angelo Gingerelli 15.01.2025 58:11
On this episode of the Business of Strength Podcast, we sit down with Angelo Gingerelli, the Assistant Strength & Conditioning Coordinator at Seton Hall University. With nearly two decades of experience at the collegiate and professional levels, Angelo shares insights into his multifaceted career, balancing coaching responsibilities, teaching as an adjunct professor, and even performing stand-...
Episode 181: Are You Running Sessions That Sell? 02.01.2025 27:53
In this episode, in which Adam Menner is solo, he breaks down the first part of his presentation for the BOS Sales Summit. The BOS Sales Summit is January 9th and 10th at the Nyack Hotel in Rockland County NY. In this episode Adam breaks down the MAIN critical event in a training business, training! This includes running sessions that sells themselves. The first 5/10 points include: 1. Get Results...
EP 180: Gym Marketing Mastery (Devin Gage & Joe Riggio) 27.12.2024 1:20:17
VIA Little Gym Big Heart: Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage chats with Joe Riggio, co-owner of Varsity House Gym, as he shares his proven strategies for effective gym marketing. From the importance of long-form content creation to the nuances of running successful paid ad campaigns, Joe provides a wealth of practical advice that any gym owner can implement to drive bu...
EP 179: Dave Tate's Table Talk - Financial Mastery in Gym Ownership 26.12.2024 3:15:16
VIA Dave Tate's Table Talk: Dan Goodman and Joe Riggio are standout figures in the fitness industry, each bringing unique strengths to their partnership at Varsity House, a prominent gym brand they've developed together. Dan began his career at the front desk of Parisi Speed School at 16 and quickly ascended the ranks, eventually partnering with Joe in 2009 to establish Varsity House. Known for hi...
EP 178: Coach Billy Armstrong. Coaching and Creating Culture 18.12.2024 1:13:41
What is up everyone I’m your host coach joe strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business. Don’t forget our Next LIVE event is the Sales Summit January 9-10 at the Nyack Hotel in NY. Two days of JAMMED packed sales action. Go to: https://sales.b...
EP 177: Year End Planning 16.12.2024 34:31
Join the call here - https://us02web.zoom.us/j/81851436384?pwd=kz0nrcxjP2C65bRaWbbla6n0N9eoNa.1 Be sure to join us for the Business of Strength Sales Summit this January 9/10 at Hotel Nycak! Sign up here - https://sales.businessofstrength.com Year End Planning Breakdown -https://docs.google.com/document/d/1SEwa3S_BRyWnsNWLUEsUXvWExQ4LxjLw/edit?usp=sharing&ouid=102340243893715783842&rtpof=t...
EP 176: Inside the Mind of Nick Cassano 05.12.2024 55:02
Get ready for a hilarious and insightful episode as Dan Goodman sits down with Nick Cassano, influencer, entrepreneur, keynote speaker at the Business of Strength Sales Summit on January 9th and 10th, and overall great dude! We cover it all: Nick’s 2-minute backstory and his wildest DMs as an influencer. The “aha moment” that turned his passion into a thriving business. Lessons from the funniest m...
EP 175: Does Your Gym Need Paid Advertising? 26.11.2024 18:03
On this episode of the Business of Strength Podcast Dan Goodman breaks down if your gym needs paid advertising or not! He talks about the two methods of payment as it pertains to marketing and the proper amount of money every gym needs to allocate towards client acquisition. If you need to acquire a few more clients with your marketing this is a can’t miss episode.
EP 174: Underground Strength Con Recap 22.11.2024 51:00
Please support our Underground Strength Con sponsors below and leave a review! https://jockofuel.com https://www.sorinex.com https://www.spartan.com https://barbell-logic.com https://turnkey.coach https://simmonsmedia.co https://www.ignite-entrepreneurs.com https://macefit.com https://ivankobarbell.com https://www.intekstrength.com https://wholeplantmedicine.com https://www....
EP 173: Sumit Seth Naamly… Changing the client communication game for your gym 12.11.2024 1:03:58
What is up everyone, I’m your host Coach Joe Strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business. Don’t forget our Next LIVE event is Underground Strength Con November 15-16 right here at Varsity House HQ in NY! Go to: www.undergroundstrengthcon.com Today’...
EP 172: Jersey Strong 06.11.2024 1:18:35
In this episode, we’re speaking with Vince Gabriele and Zach Even-Esh about our journey through strength. Some of the problems we see in this industry are how to be a great coach, stand out in your market, and that's why we’re bringing back the Underground Strength Con after 12 years of silence. Go to: www.undergroundstrengthcon.com P.S. Please support our amazing sponsors below and leave and 5-st...
EP 171: Operational Freedom - The 5-Systems You Need to Dominate 01.11.2024 30:19
What is up everyone I’m your host coach joe strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business. Don’t forget our Next LIVE event is Underground Strength Con November 15-16 right here at Varsity House HQ in NY! Go to: www.undergroundstrengthcon.com Today’...
EP 170: Referral Masterclass 30.10.2024 19:45
What is up everyone I’m your host coach joe strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business. Don’t forget our Next LIVE event is Underground Strength Con November 15-16 right here at Varsity House HQ in NY! Go to: www.undergroundstrengthcon.co...
EP 169: Is your Marketing in a Slump? 16.10.2024 20:12
On this episode of the Business of Strength Podcast Dan Goodman discusses the subtle changes in VH’s marketing plan to ensure a strong finish to the calendar year. He draws comparisons between the late great Pete Rose and how “Swinging the Bat” is the only way to ensure you never get lulled into a slump. To hear how VH continues to Swing the Bat and grow the businesses you don’t want to miss thi...
EP 168: Gym of the Year Winner - 87% Growth 08.10.2024 55:41
In this episode of the Business of Strength Podcast Coach Joe Strong sits down with Gym of the Year WINNER, Connor Abreu Connor has seen tremendous growth in his gym, TNL Performance over the past few years, and shares his story today! If you enjoyed this episode of the business of strength please subscribe to this channel! Sign up here - https://undergroundstrengthcon.com/
EP 167: One of the industry’s BEST female gym owners you’ve never heard of… 02.10.2024 37:22
In this episode of the Business of Strength Podcast Adam Menner sits down with one of our very own Emily Neff. Emily owns an all female private sector sports performance business in Hatfield Pennsylvania in which she works strictly with athletes between the ages of 12-21. Emily is one of the sharpest gym owners we’ve had the pleasure of speaking with. Not only is she running a business, a mom, bu...
EP 166: Building a Lighthouse in the Desert. Pharos Athletic Clubs with Pieter Vodden 11.09.2024 1:36:18
What is up everyone, I’m your host Coach Joe Strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business. Don’t forget our Next LIVE event is our annual Business of Strength Strongest Year Retreat! September 19-20 in beautiful Scottsdale AZ. Two jammed-packed...
EP 165: Managing a Community with Coach Steph and Coach Colin 03.09.2024 51:43
In this episode of the Business of Strength Podcast, host Dan Goodman is joined by Varsity House Gym coaches Colin and Stephanie. They discuss the importance of building a strong community within your gym and providing members with an exceptional experience. The conversation covers tips and strategies for engaging your gym community, creating a "third place" for members beyond just home...
EP 164: The Gym Owner's Guide to Captivating Content with Matt Simmons 27.08.2024 1:04:55
In this episode, Coach Joe Strong sits down with Matt Simmons, the founder of Simmons Media, to discuss the power of social media for gym businesses. But first, don’t forget our next live event is our annual Business of Strength Strongest year retreat in Sunny Scottsdale, Arizona on September 19th and 20th. Two jam-packed days of learning, networking and having a blast! Interested in attending o...
EP 163: Fly on the Wall with Zach and Joe... 60 Years of Strength! 20.08.2024 52:12
What is up everyone I’m your host coach joe strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business. Don’t forget our Next LIVE event is our annual Business of Strength Strongest Year Retreat! September 19-20 in beautiful Scottsdale AZ. Two jammed-packed days...
EP 162: Coaching is the Cure, Content, and Gym Business with Luka Hocevar 06.08.2024 1:17:45
This episode of the Business of Strength is brought to you by IGNITE Entrepreneurs and Mike Lisi. Mike is the official marketing partner of the Business of Strength. Mike has helped a ton of gym owners market, sell, and automate their client acquisition process with real time data. Secondly our 2nd Annual Business of Strength Retreat in Scottsdale Arizona is on September 19th and 20th. If you reg...
EP 161: What a gym can learn from NCAA25 30.07.2024 12:47
On this episode of the Business of Strength Podcast Dan Goodman breaks down how NCAA25 made an additional $66 million dollars using the value ascension model. Don’t forget our next live event is our annual Business of Strength Strongest year retreat in Sunny Scottsdale, Arizona on September 19th and 20th. Two jam-packed days of learning, networking and having a blast! Interested in attending our...
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