Jessica Oman

The Business of Reselling

Business EN ↓ 65 episodes

Welcome to The Business of Reselling, a podcast to help vintage & collectibles resellers grow their businesses, become full time, scale up, increase profits, and learn more about the lifestyle of 6-figure resellers. Your host Jessica Oman is an MBA graduate and co-owner of Storage Warrior, an online reselling business based in Canada, that was recognized as eBay Canada’s Micro Multi National Entrepreneur of the Year in 2019, and we are also eBay 25th Anniversary Hall of Fame inductees. Join me as I try to answer the question: Is it possible to sell $1 million in one year as a vintage & collect...

Author

Jessica Oman

Category

Business

Latest episode

Mar 31, 2026

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Episodes

The Business of Reselling Episode 40: They Tried to Extort Me? 27.02.2024

Feedback extortion: it happens. Seasoned sellers know how to deal with it, but it doesn't make it any less irksome. That's the intro to this week's episode, which is really about BIG PICTURE thinking and looking at strategy vs. tactics in reselling. What's the difference? Do you need both? Which comes first? All those questions and more will be answered... CALL TO ACTION: Do you have a selling str...

The Business of Reselling Episode 39: WTF is this!?!?!!? Researching Stuff You Know Nothing About 13.02.2024

Had a question from a listener a few weeks ago about pricing and researching items you either know little about or can’t find comparable sold values for. So I’m going to walk you through a few things you can try, some tools you can use and what to do when you’re completely flummoxed. I also have a few mystery items I’ve never been able to identify or price, maybe you can he...

Returns: Why They Happen and How to Deal with Them as a Canadian Reseller 23.01.2024

Returns are a common part of the reselling business, and understanding how to handle them is crucial for success. In this podcast episode, Jess discusses the reasons why returns happen and provides valuable insights for Canadian resellers. She explores the impact of return rates in different product categories, such as apparel and electronics, and highlights the importance of having a clear and fl...

The Business of Reselling Episode 37: What the Point of Goal Setting in Reselling? 09.01.2024

It's the first episode of Season 3 in 2024! To set the year off in a productive way, I'm talking aboat goals - what mine were last year, what we failed at and where we succeeded, and where we want to take Storage Warrior in 2024 as we inch closer to our $1 million sales goal. What about you? Did you achieve the goals you set for yourself last year and if not, what system are you building to try ag...

The Business of Reselling Episode 35: Should We Become Junk Haulers? 21.11.2023

Don't forget to Like, Subscribe and Leave a comment on our YouTube channel to be entered to win a free eBay store review from Jess ($150 value)! youtube.com/@storagewarriorpodcast This week Jess dives into the idea of acquiring inventory through residential junk hauling and explores the pros and cons of expanding services to scale up the business.  ARTICLES & RESOURCES : Episode 34: https...

The Business of Reselling Episode 34: Top 5 Mistakes Resellers Make for Black Friday 07.11.2023

Black Friday is coming! Don't make these 5 mistakes in your reselling business during this critical sales window. Subscribe to the podcast anywhere you get your podcasts! Pod.link/businessofreselling And don’t forget, we’re always buying! Hook us up with a great pick in the Pacific Northwest or British Columbia and you’ll receive a gift! ARTICLES & RESOURCES: Episode 14: http...

The Business of Reselling Episode 33: Should You Ever Stop Sourcing? 17.10.2023

I'm back from my Portugal vacation! And super excited to share some details of what I did as well as how the business fared while I was away. And since I've been back, we've been really overwhelmed with inventory which got me thinking, is there ever a time to stop sourcing?  Explore the pros and cons of taking a break from sourcing, and lend your expert advice: tell me what to do! Should we s...

The Business of Reselling Episode 32: Does Reselling Make You a Hoarder? 19.09.2023

I've got a big dump of updates in this episode and then it's on to a listener question: Does reselling lead to hoarder issues? Let's explore that topic as well as some ways you can get creative with your inventory storage as you scale up. Subscribe to the podcast anywhere you get your podcasts! Pod.link/businessofreselling And don’t forget, we’re always buying! Hook us up with a great...

The Business of Reselling Episode 31: Top 5 Most Annoying People Who Have Yard Sales 22.08.2023

Donate to BC or NWT Fire Relief Efforts Here: https://www.canadahelps.org/en/donate-to-charities-responding-to-the-british-columbia-wildfires/ Keeping it light this week with an episode all about the most annoying people who host yard sales. #2 is the person who says NO EARLY BIRDS and then lets in all the early birds. Tune in to find out the rest of my Top 5! CALL TO ACTION: What kind of yard sal...

The Business of Reselling Episode 30: Should Resellers Pay for Branding? 08.08.2023

Today Jess talks all about BRANDING. Do resellers need it? How much should it cost? What will it do for a reselling business?  Subscribe to the podcast anywhere you get your podcasts! Pod.link/businessofreselling ARTICLES & RESOURCES: Episode 29: Marketing for Resellers https://youtu.be/n-oSsNfsxsA Get your ticket to the BOSS Reseller Remix: https://www.resellerremix.com/ Techcrunch, Star...

The Business of Reselling Episode 29: Promote, Promote, Promote 12.07.2023

Promotions and marketing episode! It's so hard to determine the best way to promote your items, whether on eBay or any other platform. How much do you spend? How do you track the results? How do you know what works? This week Jess dives into all this and more, in the context of the Marketing Mix - also known as the 4 P's of Marketing. Lots of juicy info here to help with your reselling business!&n...

The Business of Reselling Episode 28: Update & Summer Strategy 27.06.2023

It's been a few weeks since the last episode so this one is just an update on what's going on with our business and our lives, a recap of our vacation / picking trip in the USA as well as some tips on how to survive the dreaded SUMMER SLOWDOWN! Subscribe to the podcast anywhere you get your podcasts! Pod.link/businessofreselling Start Selling on eBay: https://ebay.us/Rzgs7m Research sold prices wi...

The Business of Reselling Episode 26: Reseller Stigma, How to Handle Haters 03.05.2023

It's frustrating that in our reseller business there are people who just don't like what we do. Most of the time, experiences are positive, but some people feel there is a bit of a stigma about reselling - that it's gross, or dirty, or someone dishonest. In this episode Jess explores the psychology behind that behavior as well as some GREAT stories from other resellers! Definitely check this one o...

The Business of Reselling Episode 25: Taxes and Books and Receipts, Oh My! 18.04.2023

So it’s tax time and you might be pulling your hair out trying to figure out what numbers to put where in your tax return. And I recently had a question from a listener asking me to do an episode on “What organizing your books looks like from a business standpoint. Everything from inventory to taxes to receipts and any programs you use to make life easier.” What better time than now to share how I...

The Business of Reselling Episode 24: Limiting Beliefs and Your Business 28.03.2023

This week learn about limiting beliefs: what they are, how to recognize them, how to shift your thinking. Jess shares some of her deeply personal limiting beliefs, both ones that she's dealt with, and others that still constrain. How does this matter to your reselling business? You might be keeping yourself from growing your business and not even know it. Also, Jess answers a listener question abo...

Just the Tip: You Don't Need ChatGPT 14.03.2023

In this week's just the tip, I'm challenging resellers NOT to get caught up in the bright shiny object that is ChatGPT, and offer a different solution for getting listings done faster. Subscribe to the podcast anywhere you get your podcasts! Pod.link/businessofreselling ARTICLES & RESOURCES: Practice Your Typing Speed: TypingTest.com OTHER LINKS: Start Selling on eBay: https://ebay.us/Rzgs7m&n...

The Business of Reselling Episode 23: Scale Up with Bulk Buys 28.02.2023

This week's episode is all about Bulk Buys, or Volume Purchasing! But first, Jess dives into her first "month in review" update with a quick talk about how Storage Warrior did in January. Want more updates like this? Leave a comment on our YouTube channel and ask for more! Buying in bulk is critical to scaling up your reselling business and it's really important to get your feet wet and get out of...

The Business of Reselling Episode 22: Let's Talk Shipping 07.02.2023

Based on listener requests, I'm doing this week's episode on all things shipping! Specifically, why Canadians are at a disadvantage when it comes to shipping (especially rural Canadians) and how we can ALL think about shipping strategically to both please our buyers and make sure we aren't losing a ton of money. Subscribe to the podcast anywhere you get your podcasts! Pod.link/businessofreselling...

The Business of Reselling Episode 21: I'm Back! 24.01.2023

I'm finally back with my first episode of 2023! I got a late start on things after losing my dearest little furbaby early in the year, but we're finding a path forward and it feels really good to be getting back into the content creation routine. I have a variety of topics to chat about this week including how a lack of systems failed us during hard times, how I'm trying to deal with (another) abu...

The Business of Reselling Episode 20: Just the Tip - Set Goals & Create Systems 13.12.2022

As we wrap up 2022, Jess has some tips for you on how to frame your 2023 business goals in terms of the systems you'll create to help you achieve them. It's one thing to set a goal, but it's really hard to achieve it if you aren't seeking incremental improvements all the time to help you get there. And that means creating processes and systems that move you closer to your goals. Subscribe to the p...

The Business of Reselling Episode 19: This Buyer Called Me a Scammer 06.12.2022

In today's episode, Jess explores why some people act rude and aggressive online and how it might affect your business and your feelings towards it. Recently Jess was called a scammer for selling in US dollars despite being in Canada, with the buyer implying that it was illegal to do so (it isn't). The person took their complaints away from eBay and to our company's Facebook page, making all kinds...

The Business of Reselling Episode 18 - Just the Tip: Try This Sneaky Cyber Week Sales Tactic 29.11.2022

It's Giving Tuesday! Today Jess recaps a fun night at the Binners' Project fundraising event and gives you "one weird trick" to boost your sales this week. Try it! ARTICLES & RESOURCES: Donate to the Binners Project: https://www.binnersproject.org/donate.html Check out this new video about the Binners Project including a spotlight on binners and their important role in urban communities: https://w...

The Business of Reselling Episode 17: Miscellaneous Thoughts on Reselling, Helping Others and more 22.11.2022

I wasn't really feeling psyched about any of the episode ideas I have in my list of potential episodes so instead this episode is about what's going on in our business at the present moment, what we're working on, how Black Friday sales are going but most importantly I want to talk about my favorite non-profit called Binners Project and what they're doing to reduce stigma towards dumpster divers w...

The Business of Reselling Episode 16: eBay Promotions Experiment (VIDEO episode) 15.11.2022

This is a video episode! You'll get the most out of it if you watch it on YouTube. This week Jess runs an experiment to determine once and for all, the difference between Volume Pricing and Order Discounts on eBay. eBay's marketing tools are a great way to get more sales this holiday season - so this week's episode goes hand in hand with Episodes 15 (Maximize Your Holiday Sales) and 14 (Black Frid...

The Business of Reselling Episode 15: Maximize Your Holiday Sales 08.11.2022

As a followup to Episode 14 that was all about Black Friday and Cyber Monday sales strategies, this week we have a full episode on maximizing your sales during the holiday season. Jess dives into some forecasts about consumer spending at the end of 2022, and looks at what researchers say are going to be the big trends of this year's shopping season. Then Jess will get into what Storage Warrior is...

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