Jessica Oman
The Business of Reselling
Welcome to The Business of Reselling, a podcast to help vintage & collectibles resellers grow their businesses, become full time, scale up, increase profits, and learn more about the lifestyle of 6-figure resellers. Your host Jessica Oman is an MBA graduate and co-owner of Storage Warrior, an online reselling business based in Canada, that was recognized as eBay Canada’s Micro Multi National Entrepreneur of the Year in 2019, and we are also eBay 25th Anniversary Hall of Fame inductees. Join me as I try to answer the question: Is it possible to sell $1 million in one year as a vintage & collect...
Where to listen?
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Episodes
The Business of Reselling Episode 65: Opting out of eBay EIS - By the Numbers 31.03.2026 12:11
What is going ON with eBay Canada! So many technical issues, but it's not even the technical issues, it's the lack of accountability and poor communication that once again has us scratching our heads about why we're still leaning into this platform. Anyway, it's been over 3 weeks since we opted out of eBay International Shipping, so I have some data to share - and the results seem pretty clear: Op...
Business of Reselling Episode 64: I Screwed Up, But So Has eBay 03.03.2026 21:40
Rant incoming! You'll have to listen to the whole episode for my spirited rant about all the reasons I opted OUT of eBay International Shipping. But first, I have a confession. I screwed up royally when I moved thousands of listings from eBay dot com over to eBay dot ca. I failed to focus on the parts of my business that I could control, and tried to work with eBay as a tool, but I did it wrong. F...
The Business of Reselling Episode 63: My Own Poshmark Adventures 03.02.2026 20:28
I've never done an episode about Poshmark before so here it is! When we started using it, why we use it, how much we sell and our Poshmark strategy for 2026. If you're new to Poshmark this is worth a listen! And if you're an experienced Poshmark seller I'd love to hear about how YOU use the platform and what you like about it! Leave a comment :) ARTICLES & RESOURCES: The Business of Reselling...
The Business of Reselling Episode 62: My Take on eBay's New Promoted Listings Policy 20.01.2026 17:11
eBay has a new Promoted Listings policy, and a LOT of sellers do not like it. Jess gives her take on this new policy, what it means for Canadian sellers, and what she wishes eBay would do instead. ARTICLES & RESOURCES: January BidRush auction video: https://youtu.be/7gJFgtI93Ks eBay’s new Promoted Listing Policy: https://community.ebay.com/t5/Announcements/Seller-Announcement-Updates-to-eBay-s...
The Business of Reselling Episode 61: Millionaire Mindset 06.01.2026 17:32
It's 2026! Time to reflect on the original goal of the podcast, which was to explore whether or not $1 million a year in revenue was possible in reselling. Jess discusses whether that goal is still realistic for Canadian resellers given the additional barriers we now face, and provides some ideas for diversifying what you can do with your reselling profits to inch closer to that million. ARTICLES...
The Business of Reselling Episode 60: 2025 In Review 23.12.2025 14:01
It's my last episode of the year, and it felt fitting to do a quick recap of all the weird stuff that happened this year, from the removal of the de minimis and implementation of tariffs to the US, to our discovery of BidRush and a big pivot to our reselling business. We're looking forward to next year and I will have a BIG announcement early in the year! Stick around for that - I think you're goi...
The Business of Reselling Episode 59: Rich People are your Target Market 09.12.2025 19:12
According to a recent episode of Planet Money, the top 20% of earners are responsible for over HALF of consumer spending every month in the US. This trend has accelerated since covid, and shows few signs of changing (unless the stock market totally implodes). So what does this mean for reselling? Listen to today's podcast and find out. ARTICLES & RESOURCES: NPR: https://www.npr.org/2025/11/21/...
The Business of Reselling Episode 58: Breaking Down the Numbers on eBay US vs. Canada 25.11.2025 22:49
We're noticing some really interesting trends in listing views and impressions on ebay Canada, and the results are encouraging! Traffic is way, way up and I'm surprised. Jess breaks down her store traffic on eBay US and eBay Canada and tries to figure out what's causing a big bump on the Canadian site. Also check out comments on eBay International Shipping, plus an answer to a listener question! A...
The Business of Reselling Episode 57: How Long is Breaking Even Okay? 11.11.2025 21:06
How long can we tolerate "just breaking even"? Jess provides an update on sales volume (spoiler alert: it's improving...for now) and discusses a slight shift in strategy to try and get back some of our lost USA business. Subscribe to the podcast anywhere you get your podcasts! Pod.link/businessofreselling And don’t forget, we’re always buying! Hook us up with a great pick in the Pacific Northwest...
The Business of Reselling Episode 56: eBay Canada Will Not Save Your Reselling Business 28.10.2025 28:13
Some of us are going out of business - it's just facts. In this week's episode Jess discusses whether pivoting to the Canadian market is even possible and why eBay Canada alone isn't going to save your reselling business - you have to do more. Jess also highlights the meteoric rise of gold and ruminates on what direction we could take in 2026. Interested in selling with BidRush? Use code STORAGEWA...
The Business of Reselling Episode 55: Emotional Rollercoaster 07.10.2025 18:52
I feel good, I feel bad, I feel confused, I feel prepared, um....reselling in Canada is UP and DOWN more than ever. I'm providing regular updates on how our business is doing, how we are pivoting and how I'm feeling about the whole thing so you know you're not alone in this struggle! Ask your questions in the comments and let's get the conversation going around how we can help each other. Interest...
New Episode 9/7/2025, 7:54:38 PM 09.09.2025 14:41
I'm feeling kinda...okay? about this whole reseller situation we're in. Listen in to find out why I'm cautiously optimistic about being able to save our business, and how you might be able to do the same thing. You'll hear all about our first BidRush auction, how we were able to keep selling some stuff on ebay.com, and what else we're working on to keep the bus rolling. I'm not giving up on my que...
Episode 53: End of Days for Canadian Resellers? 26.08.2025 18:40
I'm BACK! Here's a quick update episode on all the things that have been going on with the business. Learn a bit about a new auction platform that might replace eBay, and find out what else we're doing to navigate the crazy tariff war. Subscribe to the podcast anywhere you get your podcasts! Pod.link/businessofreselling ARTICLES & RESOURCES: Run your own auctions with BidRush! Use code STORAGE...
The Business of Reselling Episode 52: Reselling Volatility is Coming 18.03.2025 18:48
This week Jess discusses recent volatility in sales and the expectation that these big swings will last for a while. The stock market and world economies are experiencing a lot of chaos and we'll dive into a bit of the psychology behind that and what it means for your reselling business. Subscribe to the podcast anywhere you get your podcasts! Pod.link/businessofreselling And don’t forget, we’re a...
The Business of Reselling Episode 51: More Tariffs and the Importance of Doing Nothing 04.03.2025 12:40
In February I did a podcast about the upcoming tariffs and how resellers might pivot, if necessary, to keep their businesses thriving in spite of it all. Here we are in March and...the situation is pretty much exactly the same. In February I did almost nothing to react and my approach remains the same. The big reactions and responses we should be having include doing everything we can to maintain...
New Episode 2/7/2025, 11:29:05 AM 11.02.2025 20:51
Oh my goodness, how do we navigate this tariff thing? There's a LOT going on right now affecting resellers, and it seems to change hourly. The thesis of this podcast episode: stay calm, don't panic, plan carefully. Jess discusses a few ways you might consider pivoting your reselling business if you have to. Listen in to get those ideas, and more. Subscribe to the podcast anywhere you get your podc...
The Business of Reselling Episode 49: Make Your Reselling Money Make Money 21.01.2025 25:30
CALL TO ACTION: Have you thought about what do with you reselling profits? Even if you’re only making a few dollars? Subscribe to the podcast anywhere you get your podcasts! Pod.link/businessofreselling And don’t forget, we’re always buying! Hook us up with a great pick in the Pacific Northwest or British Columbia and you’ll receive a gift! ARTICLES & RESOURCES: Get business coaching from me!...
The Business of Reselling Episode 48: Looking Back while Looking Forward to 2025 07.01.2025 23:12
Looking backwards and forwards: it's my Year in Review, plus a 2025 Outlook! The past year had some really weird vibes, but the theme was that the business was starting to feel like a grind. What are we going to do to change that for 2025? Listen in, and maybe you'll get some ideas about what to do with your reselling business, too! CALL TO ACTION: What’s your 2025 outlook and one SPECIFIC thing...
The Business of Reselling Episode 47: Canada Post Strike, Shopify Launch and more 17.12.2024 25:21
Is the Canada Post strike over? (no, it's not) Find out how the strike continues to affect our business and resellers in general, and find out why you should NEVER rely on a single selling platform for all of your reselling income. Plus our Black Friday/Cyber Monday review, and what's happening with the Shopify store! CALL TO ACTION: Are you relying too much on one platform? Tell me which one! NE...
The Business of Reselling Episode 46: Our (Unfortunate) Entrepreneur of the Year Awards Experience 12.11.2024 27:26
What happened in Ottawa at the eBay Canada Entrepreneur Awards? The answer is...not much, and also a LOT. I wanted to tell a story about how great the trip was and all the people we met and all the fun we had but in reality the entire experience was extremely disappointing, from basically no eBay representatives actually being there, to traveling all the way across the country NOT to actually get...
The Business of Reselling Episode 45: JUST THE TIP! Try a Public Coupon 29.10.2024 10:38
You WILL hear all about our trip to Ottawa for the EoY Awards...but not just yet. Listen in to find out why. In this short "JUST THE TIP" episode I'm talking all about public coupons on eBay - what they are, how they work, and why they might be more effective than markdown sales. Try one and see! Subscribe to the podcast anywhere you get your podcasts! Pod.link/businessofreselling And don’t forget...
The Business of Reselling Episode 44: We're Entrepreneur of the Year! 08.10.2024 21:42
Fair warning, this podcast is a BIT of a rambler, lol! I was just too excited to share the news that we've won eBay Canada's Entrepreneur of the Year Award for 2024. Hooray! But this episode isn't all about us, it's about YOU - propping up the importance of what we all do as resellers and why it deserves to be recognized. We're all playing a little role in the circular economy and frankly I think...
The Business of Reselling Episode 43: Resurrecting the Podcast! 24.09.2024 17:02
I'm baaaacccccck! Today's episode is a short update on what's been going on with the business, why I took such a long break from the podcast (spoiler alert: it's a pretty lame reason), and what's coming up in future episodes. Plus a request for feedback! CALL TO ACTION : What would you like me to do a new episode about? Subscribe to the podcast anywhere you get your podcasts! Pod.link/businessofr...
The Business of Reselling Episode 42: We're Clearing Out and Starting Over 16.04.2024 18:53
We're clearing out and starting over....just like we do 2-3 times a year! In today's episode I'll spill all the details on why we do warehouse sales, how we set them up and why it's SO important to clear out your space periodically so you can be more productive. Subscribe to the podcast anywhere you get your podcasts! Pod.link/businessofreselling And don’t forget, we’re always buying!...
The Business of Reselling Episode 41: Find Your Why 19.03.2024 24:36
Is it important to have a Mission and Vision statement as a reseller, or is it all business hogwash? Listen up to find out IF it matters, WHEN it matters and how knowing your purpose can fire you up to grow your reselling business. Subscribe to the podcast anywhere you get your podcasts! Pod.link/businessofreselling And don’t forget, we’re always buying! Hook us up with a great pick in...
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