The Business of Psychology

3 blogs to write when you are starting out in private practice Today I'm talking about a topic which sort of surprises me that I'm talking about, because I often really don't like it when marketing experts come out with 20 blogs you need to write now for your private practice (for example) because I think that undermines the most important principle of marketing, which is that you have to write fo...

The unexpected costs of running a private practice I know nobody likes talking about money. I don't like talking about money. But I am motivated to make an episode about money today, because I see so many people being completely blindsided by the costs of running a private practice, and setting their fees badly at the beginning of their private work, because they just don't anticipate some of the...

Why you should never be ashamed of marketing your private practice Today I wanted to start talking to you about a topic which I don't think I've directly addressed before, but that I think is a really big deal for a lot of us who are working in psychology or therapy businesses. A lot of us tend to be very values driven, so it means a lot to us that what we're doing makes a positive impact in the w...

How to set up your practice for success with Anna Bunch aka the Psych VA Today I'm joined by Anna Bunch, an experienced Virtual Assistant and Online Business Manager who specialises in supporting Psychologists, Therapists and Wellness Professionals. Her passion is helping others achieve their goals, and she loves working with, and supporting people, with the aim of giving them their time back and...

Thriving through ambiguity with Dr Debbie Sutherland Today, I'm here with Dr Debbie Sutherland. Debbie is an executive coach and an academic executive who, as an expert in behavioural science in the corporate world, has helped executives, leaders and business owners to thrive all over the world. The highlights Debbie tells us who she is and how she helps people with systems thinking  00:48 De...

Books That Make You Think - Stolen Focus Part 3: Do you have enough time for flow? Welcome to this week's Books That Make You Think. I'm still talking about Johann Hari's Stolen Focus , but his is actually our last weekly session thinking about Johann Hari's Stolen Focus.    This week, I'm particularly thinking about the chapter that he wrote on the crippling of our flow state. Flow stat...

Starting an Enneagram coaching business with Clinical Psychologist Dr Rebekah Tennyson Today, I'm really excited to be joined by Dr. Rebecca Tennyson. Rebecca is a clinical psychologist and an Enneagram coach, working both in private practice and in the NHS, who is passionate about helping people to see and love their unique strengths, and to work towards being the best version of themselves. The...

Books That Make You Think - Stolen Focus Part 2: Nutrition and attention in our practices and marketing Welcome to this week's Books That Make You Think. It's a moment in your week where you get to pause and reflect on a new book which I have found really interesting, and it's a bit of space for us to think about the implications of new books on our practice and on our marketing efforts as well. S...

Creativity as a cure with Dr Fred Moss Today I'm really excited to be joined by Dr Fred Moss, a psychiatrist, author, speaker and transformational coach who has a really unique approach to mental health. He is a firm believer that conversation, communication, creativity, and human connection are ultimately at the source of all healing of all conditions in all fields. Along with being a highly succ...

Books That Make You Think - Stolen Focus - Does social media make us angry? Welcome to our first regular Books That Make You Think slot. In these special segments of the week, we are going to be talking about a book that I've come across that, in my mind, sits on the threshold between psychology, business and marketing.  One thing that I'm really passionate about is helping psychologists and...

What tools do I need to run my practice? One of the most frequently asked questions I get when people are thinking about setting up in private practice for the first time is what tools do I need to run my practice? So today, I'm going to be talking through the tools that I think are essential for setting up in private practice in 2022, and also some tools which are not essential, but are pretty ni...

Should my online course be live or pre-recorded? Online course creation for psychologists and therapists One of the top questions I get asked when I talk to psychologists or therapists about creating their online courses is “should it be live or pre-recorded.” It is one of the details that, as psychologists and therapists, we tend to get slightly hung up on. In truth, my opinion is that you can’t...

15 ways to create more flexibility (and passive income) in your psychology or therapy practice  Every psychologist or therapist I speak to in Psychology Business School or Do More Than Therapy wants the same thing. To help people without burning themselves out. I very rarely have a coaching call where the words “work-life balance” are not mentioned. We often turn to private practice when we f...

Marketing an online course for psychologists part 6: Creating inclusive online marketing and education resources. Guidance for psychologists and therapists  Psychologists and therapists usually care a great deal about inclusivity and we spend time in training and service planning thinking about how we can make sure our work is accessible to those who need it. However, in my experience we ofte...

Creating and marketing an online course for psychologists and therapists part 5: How to create an engaging online course (that people actually finish) Teaching online is a skill you have to learn if you want to have a successful online course. To be honest studying at University means we have often encountered a lot of very very bad teaching in our careers. I’m doing an MBA at the moment and most...

Marketing an online course for psychologists part 4: Do you have the authority to launch an online course? Hello and welcome to a slightly different episode of the Business of Psychology Podcast.  Today I'm excited to share with you a very brief clip from one of our lessons in our upcoming course all around course creation for psychologists and therapists. So yes, it's a bit meta, I have crea...

Marketing an online course for psychologists and therapists part 3: Promoting your freebie with Dr Catherine Hallissey In this episode I talk to Dr Catherine Hallisey, who is a child psychologist, owner of the Reclaim Parenthood online membership, and creator of the Raising Well Behaved Kids workshop. I'm really excited to have Catherine here to inspire us as we hear about her workshops, because t...

Marketing an online course for psychologists part 2: Landing page essentials for psychologists and therapists with with Vicki Jakes In this episode I'm welcoming back Vicki Jakes, friend of the podcast, Do More Than Therapy expert speaker, and all round website legend to talk about something I know often gets us stuck. When you're building an online audience for a book, an online course, or any ot...

Creating and marketing an online course for psychologists and therapists part 1: Creating a freebie to grow your online audience This is the first episode in our series on how to effectively develop and market an online course. This series is designed for any psychologist or therapist that is thinking about developing an online course as a passive or semi passive income stream but the strategies w...

Setting the goals for your psychology or therapy practice in 2022. Painless goal setting. Get clear on your vision, values and mission FIRST. Why don’t we all have a clear vision in our business? The secret to remaining motivated and happy running a business is congruence. If your business gives you the life you want to live and it fulfils your professionally you will not burn out. We need to be v...

7 Ways Psychologists and Therapists Can Use LinkedIn to grow their practices Firstly let’s not beat around the bush. LinkedIn is a powerful social media platform for psychologists and therapists looking to grow their authority and ultimately their practices. I think we have ignored it for much too long. I am not claiming to be an expert on LinkedIn by a long way. I actually have an expert speaker,...

Insurance for psychologists and therapists who do more than just therapy with Catherine France In this episode I talk to Catherine France who is an expert in insurance, and really helped me sort out my own insurance arrangements. We have lots of questions and anxieties around insurance, so I'm very happy to have her here today to answer some of the questions that come up when we're setting up in p...

Lessons on online course creation: Why I created two online courses I didn’t want to create…  In this episode, I want to share with you some exciting news about something we have coming up in the new year. I have been working on this project, in collaboration with some good friends, over the last few months so it will be ready to launch in February when I come back from maternity leave. But t...

How to set up as a social enterprise with Traci Lewis Traci is a social entrepreneur, trainer, facilitator and catalyst. She is co-founder and director of Catalyse Change CIC and also leads the Women in Sustainability Bristol hub. I'm lucky enough to know Traci through the School for Social Entrepreneurs, and I knew as soon as I met her that I wanted her to be a guest on this podcast to talk to us...

My brain and my business: What setting up a psychology private practice taught me about my brain Welcome to the Business of Psychology podcast, the show that helps you to reach more people, help more people and build the life you want to live by doing more than therapy.  Hello. And before we get into today's episode, I just wanted to give you a little update on what's going to happen with thi...