The Business of Psychology

How to keep the body in mind as a psychologist or therapist with Dr Nancy Bancroft In this week's episode of the Business of Psychology, I am really pleased to be here with Dr Nancy Bancroft. Nancy is a clinical psychologist who you should be following on Instagram @thebodyinmind . She has a passion for mind-body connection, and is making the shift from the NHS to building a business based on that...

Using social proof ethically and effectively for psychologists and therapists Welcome to today's episode of the Business of Psychology. This is a solo episode where I'm going to be talking about social proof.  A lot of the time people assume that social proof is all about testimonials, and that's really frustrating to me because there are actually lots of ways that you can improve your market...

Stepping into Workplace Resilience: Dr Jo Burrell and Dr Felicity Baker In this week's episode of the Business of Psychology podcast I'm joined by Dr Jo Burrell and Dr Felicity Baker from Ultimate Resilience. I'm really excited to talk to them about the business they have built together that helps workplaces create psychologically healthy teams through evaluation, training and professional support...

Funding perinatal support for all with Amy Woolston and Adele Phillips In this week's episode of the Business of Psychology, I am delighted to bring you this interview with Dr Amy Woolston and Dr Adele Phillips from The Koala Tree. They're two clinical psychologists that set up a really inspiring social enterprise together, and I think that you're going to find their story very practically useful,...

All That We Are: Best Selling Author Gabriella Braun In this week's episode of the Business of Psychology podcast, I'm really thrilled to be here with Gabriella Braun. Gabriella is the director of Working Well, and she is the author of one of my favourite books of the past few years, 'All That We Are'. We are going to talk a lot about the book, because I know lots of people will be fascinated by t...

How to know if any marketing activity is working for your private practice Don't spend any time or money on marketing until you have listened to or read the transcript for this episode. Too often psychologists and therapists spend time on marketing because they think they "should" not because they know it works. There are no "shoulds" only what works for you. This episode shows you how to work it...

Cyber security: What mental health professionals need to know to protect their practice I'm joined by Eric Alter, Senior Vice President of Risk, and Cyber Engagement Leader for Marsh Commercial, who provide Oxygen insurance for therapists. We're talking about cyber insurance and why we might want to consider getting some protection from the threat that we face as practitioners working in an increa...

5 marketing trends private practice owners should know about Key Points Relationships are key to all business goals Authority is more important than social media (affiliations, media, public speaking, guesting on podcasts or blogs, books, longer form content that shows your expertise brings the right kind of audience, helps your SEO) Don't bend yourself out of shape to fit with social media trends...

Create a marketing strategy for your private practice in 2023: The marketing machine To market your practice effectively you need a strategy. That strategy needs to take people through a logical journey including: Entry - where they meet you for the first time Nurture - where you develop the relationship and trust Sales - where you tell them how they can work with you Sounds simple, right? In this...

Avoiding people and algorithm pleasing on Instagram with Elsie Owen (aka the people-pleasing therapist) Welcome to Season 4 of The Business of Psychology!  This interview with Elsie Owen, @the_peoplepleasing_therapist on Instagram, is one of those episodes that really reminds me why I began this project in the first place.  Elsie is really inspiring to me; I get asked a lot of questions...

How to network as a mental health professional Links for this episode:  Instagram:   @rosiegilderthorp @ThePregnancyPsychologist Full show notes for this episode are available at The Business of Psychology Free Client Checklist Are you just starting out in private practice? Feeling overwhelmed by all the stuff there is to do by any chance? Paralysed by perfectionism or procrastination? N...

How to use batching and sprints to create more time in your week Links for this episode:  Instagram:   @RosieGilderthorp @ThePregnancyPsychologist Recommended books: The Lean Startup by Eric Ries   Sprint by Jake Knapp Full show notes for this episode are available at The Business of Psychology Today, I wanted to talk to you about two methods of productivity that I find really helpf...

CBT for menopause: How Simona Stokes is using her expertise to change lives Today, I'm really excited to be talking to Simona Stokes. She's a counselling psychologist who runs a very busy associate practice, but has also set up a specialist clinic called Menopause CBT Clinic, providing much needed one to one services, groups and training for both organisations and professionals around the psycholo...

How to create a great directory site profile Links for this episode:  Instagram: @rosiegilderthorp The Business of Psychology: Episode 32: How to get your blog post seen with Vicki Jakes: SEO for psychologists and therapists The Business of Psychology: Episode 19: How psychologists and therapists can use an ideal client avatar to co create and market their services   The Business of Psyc...

Creating resilience in your clients and protecting it in yourself with Martina Witter Today I'm talking to Martina Witter, founder of Rapha Therapy and Training Services, and the host of the Rivers to Resilience podcast. It's wonderful to have her on the show as I've been following her on Instagram for a while. Full show notes and a transcript of this episode are available at The Business of Psych...

Ethical marketing in private practice. Scarcity, should we use it?  Links for this episode:  Instagram: @rosiegilderthorp The Business of Psychology: Episode 59: Using Youtube to reach more people with Dr Clare Roberts The Business of Psychology: Episode 45: How to make social media videos that people want to watch with Allison Puryear  The Business of Psychology: Episode 68: How to la...

How to inspire on Instagram with Dr Chloe Bedford aka The Running Psychologist Today, I'm really excited to be here with Chloe Bedford, aka The Running Psychologist from Instagram. I'm fangirling a little bit because I've been following Chloe for ages and I absolutely love her content. I feel there's a lot that we can learn from her about creating content that is educational, but also entertaining...

Adapting to a changing world - why you never finish your online course   Links for this episode:  Instagram: @rosiegilderthorp Psychology Business School Do More Than Therapy Membership Full show notes for this episode are available at The Business of Psychology Welcome to today's episode of the Business of Psychology. I am looking forward to talking to you today about a topic which I ge...

A model for truly integrative therapy: SIP with Dr Melanie Lee and Bridger Falkenstein I'm here today with Dr Mel Lee from Trust Psychology, and Bridger Falkenstein from the Beyond Healing Centre in the US, and notably also from the Notice That podcast. I'm really excited to have Mel and Bridger here today to talk to us about Somatic Integration Processing, which is a new model which aims to help...

Burnout in private practice with Dr Paula Redmond Today, I'm really happy to be back after my break and talking to the wonderful Dr Paula Redmond. Paula is a clinical psychologist who specialises in burnout, which is a very pertinent topic for me right now, as I recently took a bit of a break from the podcast and my social media profiles because I managed to burn myself out.  Paula is an extr...

5 things you must do if you are returning from a break in private practice (or you need more clients) Hello and welcome to the new series of the Business of Psychology podcast and September! The start of the academic year always feels like a new beginning in my mind; I've never gotten out of that cycle and now I've got children at school, it's just reinforcing that idea that September is a month f...

Why you should specialise - old gold that is still important Welcome to this week's episode of the Business of Psychology Podcast. This week, we are doing a bit of a cheeky rerun of one of my favourite episodes, which is episode number 38 on why every psychologist and therapist should have a specialism.  I recorded this episode almost two years ago, but my passion for specialising has only gr...

Free consultations? Should you offer them in your psychology/therapy practice Welcome to this week's episode of the Business of Psychology podcast. This week, I'm considering one of the questions that I get asked most frequently from my students in Psychology Business School, and that is should we be offering free consultations for therapy work? Now, as you might expect from me, if you've been lis...

Ghosting: Why you are being ghosted and how to stop being ghosted in your psychology or therapy practice This episode of the Business of Psychology is a response to a painful question that comes up in Psychology Business School and the Do More Than Therapy membership regularly in our weekly coaching calls, and that is; why do clients ghost us? I have plenty of personal experience on this subject m...

100th Episode! What I have gained from 100 episodes of podcasting Welcome to what is for me a really special episode of the Business of Psychology podcast.  It's really special to me because this is the 100th episode! It's actually not the 100th episode that I've recorded, as you might have noticed there are a few bonus episodes in there and they don't count in the official numbers, so w...