The Business of Psychology

Working with high performance athletes: Changing culture through psychology with Dr Amy Izycky Amy is a clinical psychologist and psychodynamic psychotherapist who has a special interest in high-performance athletes. Having just been blown away by the performances at the Olympics but also concerned by the number of athletes who are now visibly struggling, perhaps after invisibly struggling for yea...

Marketing strategies for psychologists and therapists: Three styles of marketing to get more therapy clients or grow your practice It can feel really overwhelming when you first start a psychology or therapy practice and you need to put together a marketing plan. There is so much noise out there around the subject of marketing a private practice that one of my core aims when I set up Psychology Bu...

How to Launch Your Business in a Time of Uncertainty This episode is in response to a very good question from one of my psychology business school students. She hit on a problem faced by many of us when we start our businesses. There is usually a lot we don't know. We may have caring responsibilities that vary. We may have children with unpredictable needs. We may have patchy child care. We may ha...

From Clinical to Coaching Psychology with Dr Rose Aghdami This is a really special episode because today I’m talking with Dr Rose Aghdami, who was one of our students on our first ever cohort of Psychology Business School. I'm really excited to talk to Rose today about her journey because I know that Rose has trodden a path that many of you are thinking about and many of us consider as psychologis...

How to write a business plan for a psychology private practice: Reduce overwhelm with a plan that works for you. Do you ever feel like you want to work more "on" rather than "in" your psychology practice but you don't know what that actually looks like? It can seem totally overwhelming when we enter the world of business because there are lots of moving parts to keep on top of alongside your clini...

Planning extended leave from your practice: What psychologists and therapists need to know before going on maternity leave or other extended leave with Dr Rosie Gilderthorp and Dr Michaela Thomas   Summary and Key Learning points It is my hope that this podcast episode will be useful to any psychologist or therapist who needs to take a longer break from their practice. For me, and for Michael...

Writing for your psychology or therapy website: How to get started and key principles. I've been getting lots of questions lately from people who are getting really stuck with writing for their website. And I see why; it can seem like a really intimidating job. And we've done some really awesome deep dive episodes here on the Business of Psychology with Allie Linn , who's a copywriter, with Vicki...

Ethical marketing: How do we let people know that therapy works? Today I’m excited to answer a question that I got on one of my Facebook ads from Julie Grace. Julie found me via the checklist that I created for setting up in private practice and commented that it was really helpful but it left her with one big question and that was as a regulated group of mental health professionals how do we let...

When should I leave the NHS: Reflections for psychologists and therapists thinking about taking the plunge into independent practice Today I am not writing about strategy, it's not about a process, it's not about tips. That's because I really can't give you any when it comes to this question. Today we're talking about something really personal, we're talking about the decision that many of us grap...

How to launch an online course as a psychologist with Dr Marianne Trent In this episode I talk to Dr Marianne Trent, who is a Clinical Psychologist and specialist in trauma therapy and therapy for depression and anxiety.  She designed and created the 'Our Tricky Brain' psychoeducation kit, and is author and editor of 'The Grief Collective: Stories of Life, Loss & Learning to Heal' . She i...

Podcasting for Psychologists and Therapists: Why we should podcast and how to get started with Charlotte Foster In this episode, I talk to Charlotte Foster, voice of the Turn Up the Volume on Your Voice podcast, journalist, and expert at getting podcasts published and into the earbuds of the people who need them. Charlotte is also a Do More Than Therapy expert speaker who's delivering our July pod...

Specialising in Sleep: What psychologists and therapists need to know with Dr Dave Lee In this episode, I talk to Dr Dave Lee about his fascinating specialism, sleep. Every one of us knows from experience that mental health difficulties of any kind affect sleep. In this episode, we talk about Dave's career and the personal and professional benefits of developing a specialism early but we also talk...

Creating more impact in your independent practice: How do I test if my “more than therapy” idea will work? This was a great question that came from one of our Do More Than Therapy members, Dr Paula Redmond. Paula has a practice helping health professionals deal with stress and burnout and she is part of our programme for people who have a thriving practice already but who want to find more creativ...

One of the hardest things to deal with in private/independent practice is late payment (or failure to pay at all). I’m not recording this episode because I think I am an expert on it. I am recording this episode because I think it is something that gives us all lots of anxiety, makes us doubt ourselves a lot and generally feel gross.  When I started out I had a fantasy that all the other psyc...

How to create a website that sells your practice with Melissa Kelly Melissa has gone from being a licenced therapist in the US, to designing websites for other therapists. She's really passionate about helping us to create the kind of websites that draw people to us, and help us spread our messages. The highlights   Melissa gives us the background on her journey of how she went from therapist...

Which social media platform works best for psychologists and therapists? 0:20 Every psychologist or therapist that I work with in Psychology Business School , which is our programme for people starting out in private practice, asks me at some point which social media platform they should be on. We are all so time poor that no one wants to waste time on a platform that isn’t going to move them forw...

Turning a practice into a service with Dr Melanie Lee Today I am delighted to be talking to Dr Melanie Lee from Trust Psychology and Trust Pain Management about how she realised she needed to create something bigger than her and the process of turning a private practice into a psychology service.  The highlights I welcome Mel to the podcast and she tells us about the two services that she run...

Imposter syndrome…. We all seem to suffer with it… In fact I would go so far as to say I have yet to meet a psychologist or therapist in private practice who does not suffer from imposter syndrome. I’ve gotten to know my imposter syndrome very well over the past few years. I have even created a character for it that I refer to as “the imp”. My imp mainly says thing like “you are just a brilliant b...

Using Youtube to reach more people with Dr Clare Roberts Dr Clare Roberts has gone from being a clinical psychologist in Birmingham, to a YouTube sensation in Florida, using her Generation Calm channel to post videos for people looking for stress management techniques, anxiety relief and relaxation methods. She is here today to tell us about how she made that transition, and also to give some spec...

Creating a purposeful practice part 2 with Michaela Thomas Michaela is an experienced Clinical Psychologist, Couples Therapist and founder of The Thomas Connection, as well as a speaker and author of The Lasting Connection, about developing compassion for yourself and your partner. Michaela has a special interest in perfectionism and parental mental health, especially for working mothers trying to...

Occupational and coaching psychology in independent practice with Christine Hamilton Christine is a highly experienced occupational psychologist and leadership development consultant. Her career to date has spanned across the public and private sector and she has held several positions in the British Psychological Society.  The highlights   I introduce Christine and she tells us about he...

Systems for success - streamlining your processes so you can achieve more with Amy Mitchell Today’s episode is part of the audio from a class I recorded on efficient processes for our Psychology Business School students. Systems expert Amy Mitchell shares why and how to create processes for everything that create so much space and so much less overwhelm in your day. Working with Amy has really cha...

When and how to hire your first VA in private practice: Outsourcing for psychologists and therapists In today’s episode, we will cover why you should outsource, how to decide what to outsource and when, the types of tasks that you can outsource and some of my tips on how to do this effectively. Why should you outsource admin in your psychology or therapy practice? Have you noticed that if you ask...

How to write for your website: Copywriting for Psychologists and Therapists with Allie Linn Today I am talking to Allie Linn, who has joined us all the way from Philadelphia in the US. Allie used to be a therapist, got burned out and found writing. Now she helps other therapists to write the copy for their websites and I am thrilled to have her here to give us some top tips today. The highlights I...

Case Management: A creative and flexible way to work for psychologists with Dr Shabnam Berry-Khan Today I am talking to Dr Shabnam Berry Khan about her business, Psych Works. Shabnam is a Clinical Psychologist and member of the Do More Than Therapy membership so I have been wanting her to come on the podcast since I met her on a coaching call last year because she works in an area of psychology th...