The Business of Personal Brand Photography

Is the idea of jumping back into your business after a break feeling heavier than it used to? Are you tired of making the same decisions over and over, or feeling like you’re always reacting instead of leading? I’ve been there, and I know it’s not about being unmotivated - it’s about wanting more from your business. In this episode, I talk about the shift from winging it to building a business wit...

Why So Much Good Work Never Gets Seen? Why We Always Think We’re Not Ready Yet? Ever find yourself waiting for the “right” moment to put your work out there? Maybe you’re tweaking your website for the hundredth time, or perfecting your offer until it’s just so. I get it—I've been there too! But here’s the honest truth: there’s no magic moment when you’ll suddenly feel ready. In this episode, I sha...

Join Free Workshop 13/14 January HERE 2026. Less Chaos. More Direction. The end of the year can leave us wired, reactive, and carrying more ideas than clarity. And then the holidays happen. Space. Breathing room. A chance to step back and remember what actually matters. In this episode, I invite you into a quieter way of starting the year - one that’s less about pushing forward and more about choo...

Ever feel like you’re blending into a sea of sameness, scrolling through Instagram and wondering what makes you stand out as a photographer? Are you struggling to pinpoint your unique magic, or maybe you’re not sure how to communicate it to your clients? In this episode, I dive into the idea that your personal brand is a lot like your love language—deeply personal, authentic, and the real reason c...

Ever felt like you’re drowning in work, missing out on family moments, and wondering if you’ll ever get your business-life balance right? Or maybe you’re stuck in that guilt spiral—should you be editing, or should you be playing with your kids? I’ve been there, and in this episode, we dig deep into the real struggles photographers face, especially when you are also juggling the needs of family. My...

Are you feeling stuck, like your business has lost momentum, or maybe you're questioning if you're the problem? I see you, and you're definitely not alone. So many photographers are feeling the pinch right now, especially in the luxury family and boudoir markets. In this episode, I get real about what's happening in our industry and why it's not your fault.  The world has changed, and so have...

Ever felt like the photography industry is changing faster than you can keep up? Or maybe you’re wondering if personal brand photography is really a sustainable path, especially when everyone’s talking about AI, economic downturns, and “the death of photography”? I get it—these are the questions that keep us up at night, especially when you’re trying to build a business that feels both creative an...

Feeling a little behind? Like you’ve been working hard behind the scenes… but not showing up as much as you “should”? Same. And you’re not alone. This episode is a soft, honest reminder that your value isn’t measured by how visible you are. If you’ve been building quietly, holding everything together, or just doing your best with what you’ve got — this one’s for you. Learn More in PBE Academy - CL...

 Have you ever lowered your prices in an attempt to stay competitive?  While this may seem like the right move, it can actually be detrimental to your business. Too often, photographers undercharge due to fear or self-doubt, but this can damage your professional reputation. In this episode, I dive into: Why charging too little can make your business seem unprofessional How underpricing i...

“I wish I found you before I bought that course,”  It’s a shame when I hear this from others in my industry but it can be the downside of cookie-cutter coaching programs—those well-meaning, step-by-step systems that ignore your personality, learning style, or life context—and how that can leave you feeling stuck or overwhelmed. This episode is for any photographer who's ever bought the course...

LEARN PERSONAL BRAND PHOTOGRAPHY WITH PAULA & GET THE WHOLE BUSINESS SYSTEM BUILT OUT FOR YOU This week I chatted with my VIP client and friend, Katie Lawrence, a salon owner who has booked multiple shoots with me over the years—and who’s proof that branding photos aren’t just a luxury—they’re a necessity for any business that wants to grow and evolve. Katie runs a successful salon and has boo...

After years of coaching photographers through big career pivots, I've seen the priceless joy that comes when someone finally finds their niche. I brought Brooke Cerny on to share how she transitioned her photography skills into a niche that provides freedom, creative input, and fulfilling client relationships... You guessed it... Branding! (And this is one of those conversations that just brings m...

BOOK STRATEGY CALL WITH PAULA What if one decision could completely change the course of your photography journey?  They say big changes usually start as small ideas, but this one caught me by surprise and grew faster than I ever expected.  In this episode, I reveal the unexpected turn I never saw coming and why it’s had such a massive impact on me—breathing new life into my photography...

Are you feeling the pinch in your bank balance after the holiday season? It’s easy to live large on your credit card in December & land in January with a big bill to pay (we’ve all done it) That’s why I thought to kickstart the new year I'd share three practical strategies to help you tap into areas of your business today, where you might be able to uncover some quick wins. I share my personal...

LEARN WITH PAULA Are you unsure how to find clients who value your work or how to focus your services in a way that feels both profitable and sustainable? It’s easy to feel like you have to say yes to everything just to make ends meet, but that’s not the only way forward. In this episode, I sit down with Lizzy Jacobs, a photographer who’s found her sweet spot in personal branding. Lizzy shares her...

Get Free Guide - 50 Dream Clients for Personal Brand Photography HERE Have you ever wondered if the market for personal brand photography is already saturated? Are you struggling to find clients who truly appreciate the value you bring to their businesses? There is no shortage of awesome people doing really cool things who need YOUR help right now. In this snapshot I share just 10 pretty awesome c...

Have you ever found yourself wondering how to create a photoshoot experience that clients rave about and want to come back for?  Or maybe you've heard clients say they feel unsure about what kind of images they need for their brand, and you’re left trying to fill in the blanks.  In this episode, I dive into how we can elevate our client experiences, creating photoshoots that not only mee...

Are you looking at this upcoming holiday season and thinking mulled wine and leftover turkey sandwiches already? My friend this is the best time of year for us photographers to book sessions, and if you do not have some sort of marketing in place you might be missing out. I wanted to inspire you about what is possible in this snapshot of an older episode - all about planning for the holiday season...

Do you ever feel like you have been slightly taken advantage of with your photography?  Sometimes this can happen, even though the parties may not be intentionally doing it to you But it is easy to end up feeling undervalued or even a little used. If you are struggling to balance gaining exposure with protecting your photography work  Or perhaps finding it challenging to negotiate fair d...

Feel like your photoshoots are all looking a bit samey samey?  I had a great chat with designer Delyse Wright about the kind of images that help designers to build websites and she gave me lots of inspiration how to shake up your shooting with some really simple and easily actionable ideas. Listen to the full episode here… Apple https://podcasts.apple.com/us/podcast/images-that-grow-your-clie...

I think often when photographers think of personal branding they think they need to be a stylist, a designer or a marketing guru. I certainly tried on all of these roles when I first dipped my toe into this space. But I also quickly got overwhelmed by all the hats I was trying to wear too! In this episode, I'm taking you back to basics and breaking down exactly what your role could be as a persona...

Have you ever wondered why your passion for photography isn’t translating into the success you imagined?  If you've been struggling with burnout, uncertainty, or a lack of direction, this episode is exactly what you need. In this episode, I sit down with Annemie Tonken who has not only mastered the art of photography but also figured out how to align her business with her personal life and go...

Do you ever feel like you're drowning in admin work, leaving little time for what you truly love... photography? Are you juggling multiple platforms just to manage your clients, schedule shoots, and keep up with marketing? If you have been looking for that all-elusive one tool that could be the solution to everything, admin, communication, invoices, social media scheduling, automations and marketi...

Are you a photographer struggling to find direction in your business?  Do you feel like you’re constantly spinning your wheels without making significant progress?  In this episode, I dive into how taking a step back can propel you forward in ways you never imagined. Join me as I share my solutions for getting out of your funk and into positive action. Detox, reflect, plan and take the p...

Hands up if your editing and post-shoot workflows are still bogging you down? Trust me, it doesn’t need to in 2024! If you are looking for a way to ensure consistent, high-quality edits without spending hours in front of your computer, then listen in, friend. I jumped over to using AI a year ago and this literally is now saving me thousands in editing fees each month and 10’s of hours of my own ti...