The Business of Personal Brand Photography

Have you ever felt overwhelmed with all the tasks you need to handle to run your photography business?  Do you find yourself burning out by the end of a busy season, wishing you had more help? Or maybe you just have a burning need to do everything in your business that is bottlenecking you from focussing on what you know you could be doing to grow…  If this is poking your sore spots, you...

Have you been feeling the pinch lately?  Are your bookings down and you are finding clients slower to book?  Trust me, you're not alone.  I wanted to get real about the current economic challenges we're all facing and how it's affecting our photography businesses. Cause I know it's tough out there, but I want to share some practical strategies that have helped me stay afloat during...

Are you struggling to make content creation a seamless part of your photography business?  Or are you simply overwhelmed with your marketing to-do list, unsure of where to start, or how to stay consistent?  Even though we have so much content right at our fingertips, this is one area I see hold up so many awesome photogs, is simply sharing what they do! Believe me I have gone through the...

I freaking love marketing for others, but often get super stuck when it comes to marketing myself. So I am no angel in this department. However I have learnt to borrow a simple strategy from my retail days and I thought you might need to apply this too! So if you are feeling stuck, unsure of how to promote yourself without feeling pushy or inauthentic Or wondering wonder why your social media post...

Are you tired of feeling like your marketing efforts are all over the place? Or find it difficult to keep up with the endless marketing advice thrown your way?  Feel like you're constantly trying new strategies but not seeing the results you hoped for?  If so, you're not alone. Many photographers struggle with the overwhelming task of marketing themselves effectively. Today, I’m sharing...

Are you drowning in a sea of marketing options, unsure of where to focus your efforts? Let’s be real…  with so many strategies and tactics hitting you in the face on social media, it is SOOOOO easy to freak out and not know what to do. It is so easy to sit for day weeks, heck even months in confusion and paralysis, and I want to help you to get through this. I firmly believe in the power of s...

LEARN WITH PAULA One question I get asked all the time is “Do you allow families into your personal brand photoshoots?” So I thought I would record a podcast episode to answer this question. If you are from the family portrait market you might be trying to move out of it and wanting to get away from kids, teens and partners But perhaps there is a perfect way to take advantage of your current audie...

LEARN WITH PAULA This year is very much about collaborating with others for me, as I think you will know if you have been tuning in And so this week I am so excited as I was lucky enough to chat with the really talented Mark Rossetto. Now if you have not heard of Mark before, he is an international award-winning double master photographer (AIPP), Master Photographer with WPPI, a highly sought-afte...

JOIN FREE MASTERCLASS Sorry guys… I am going to say this from this onset... This one is for the lady photogs today. Don’t mean to exclude the boys ever (but I am today)  I just really wanted to speak to my girls out there today. Cause let’s face it, lady photog business owners are often juggling lots of plates. Now I am not discounting men and their contribution in any way. In fact my dad was...

Join Free Mini Brand Session Masterclass by Clicking Here Once upon a time, I felt so overwhelmed in my business that I hired a business coach, cause I couldn’t see which way was up. They walked me through an exercise to work out what my perfect day would look like. I know this may seem like a silly exercise to many, but I was working so hard for other people's outcomes I lost sight of what I want...

LEARN WITH PAULA If you are a dinosaur photog like me   (OK so I am still only in my mid 40's but I've definitely been around for a while now)   Or even if your business is a spring chicken I think you might find this podcast a bit of an eye opener Or confirmation of the way you might be operating but maybe have not paid attention. I am going to take you on a short journey to come to a p...

LEARN WITH PAULA I’m thrilled to announce: I’m back! And I’ve returned with with gusto  Took a little break from the podcast to recharge after an intense month filled with travel and overseas visitors. But its been long enough and my hiatus gave me time to ponder and reflect deeply on your needs (as well as my own!) After spending a couple of cool weeks teaching, shooting and mentoring in the...

Are you feeling a little underwhelmed with your progress in your business? Sometimes you can feel like you are working so freaking hard, and seemingly getting no where. Or other things in life can keep bumping into you and you can get derailed from what you think your goals are. Happens to all of us hey? I recorded this episode I am about to share with you last week before I jumped on a plane to t...

LEARN WITH PAULA As this podcast audience has grown, I am getting to hear from more and more of you listeners that you have found yourself feeling lonely in business at times. But even more so in the past couple of years. And despite me working LOTS with clients and students, so did I! This episode was sparked by a conversation with my daughter where she shared with me a little bit of TikTok Wisdo...

LEARN ABOUT USA WORKSHOPS & RETREATS LEARN WITH PAULA Have you been thinking about having your own personal brand photoshoot? But been sitting on the fence longer than perhaps you’d like to admit? You know you need the images, but life (and the never ending to-do list) keeps getting in the way We have all been there (well I definitely have at many times in my business) But rather than hear it...

Learn in Behind the Business Do you find yourself obsessing over your social media (or other photographers??!!) Do you spend lots of energy going over your packages and rethinking your prices? Well let me ask you, do you spend as much time examining how you are actually serving your clients needs when they are in a sales conversation with you? If the answer is no, then this episode is for you my f...

LEARN WITH PAULA IN 2024 (DOORS CLOSING 18 JANUARY 2024) I think a lot of wedding photogs can be scared to make the leap into Personal Branding. Dealing with business clients can seem so far removed from the glitz and glam of a wedding day. However I often find myself describing that personal brand sessions are a bit like weddings for my clients. There are so many similarities and it is kind of fu...

Click to work with Paula in PBE Academy 2024 - Doors Open for limited time Work smarter NOT harder That used to be my motto at the end of every year And yet in December I would find myself in a ball of stress and anxiety and not feeling well compensated for all my hard work. Can you relate? If you want to make sure that you are working with purpose in a way that feels good This episode is for you...

Learn with Paula   Join Free Masterclass - Capture Personal Brand Images That Sell We all know as photographers, and especially as personal brand photographers that we should be walking our talk. And by that I mean actually showing up online, whether in images or video Or better again both. However, just like our clients do it is really easy to get caught up in our heads, get into overwhelm a...

LEARN WITH PAULA As the end of the year approaches, it is time to take stock. However, how many times do you look back over the year and look at all the things you didn’t achieve, rather than the things you did. So in this episode I want to take a small fraction of an exercise I guided my students through In the hope that this will help you to focus on what you did well as you look forward to a ne...

LEARN WITH PAULA I get asked ALL the time in my DM’s about what gear is the best to use for Personal Brand Photography. Now I want to preface this discussion with the fact that I think I am probably the least “techie” photog I know. Sure I like to have good gear that is reliable and gets me good results. But I also don’t need to have all the new shiny toys, just never been my MO True story : I muc...

LEARN WITH PAULA Are you starting to feel like you may have outgrown your (current) photography business? Or maybe you just have a bit of a feeling that it is time to change up your photography business model and what you are doing? However it can be really hard to face up to this when you have spent years building your business to where it is today right? I have had a bit of a realisation lately,...

I really love learning & teaching in person. You pick up little things that you just can not see on filtered videos where we take out or repeat the things people don't want you to see. In a world full of editing I think there is still no better way to learn than sitting in a room, watching someone work and getting to ask questions in the moment. This is why I LOVED teaching a series of in-pers...

Are you at a point where you are evaluating your photography business and want to start 2024 with gusto? If you've tried every folio building / portrait offer / pricing combination, but just don't seem to be able to get the sales you know you need to justify the amount of time you spend on each job.   Or maybe you are running ragged chasing after small tots on portraits shoots, dealing with s...

LEARN WITH PAULA Have you ever felt like people around you look at your photography business like a cute hobby? Do you feel a little frustrated as you just don't feel as professional as you would like? Or are you currently struggling with feeling like a real business owner? All of these are really common in creative fields, but even more so as professional photographers in 2023. If you have or are...