The Business of Marketing

How Sport, Technology and Culture Are Reshaping Fan Engagement | Karlyn McCauley, Snap What does it take to keep the next generation of sports fans engaged? In this episode of The Business of Marketing, John Horsley sits down with Karlyn McCauley, Head of Sports, Media & Partnerships International at Snap, to explore how technology is transforming the way sport is produced, distributed and exp...

In this episode of The Business of Marketing, John Horsley speaks with Renaye Edwards, Global COO and Managing Director of Ammunition, recorded live at Advertising Week Europe.   Renaye discusses her journey from client-side marketing to agency founder, exit and global agency leadership. She shares why marketing must remain the voice of the customer, how agencies can move beyond output to outcomes...

What happens when search, media, AI and commerce start collapsing into one connected ecosystem?   In this episode of The Business of Marketing, John Horsley sits down with Nick Beck, Founder and CEO of Tug, to explore how modern marketing is being reshaped by AI search, creator culture, performance marketing and the growing importance of brand.   From launching Tug out of the basement of Vice Maga...

In this episode of The Business of Marketing, Justin Cooke sits down with John Rudaizky, Global Chief Brand and Marketing Officer at EY, to explore the future of brand building, creativity, leadership and AI at enterprise scale. John shares the story behind EY’s iconic “Better Questions” platform, why emotion matters more than ever in B2B marketing, and how AI is reshaping marketing organisations,...

What does it mean to become truly unmissable in an age of AI, algorithms and collapsing trust? In this episode of The Business of Marketing, Justin Cooke sits down with Nishma Patel Robb, Founder and CEO of Unmissable, former Google marketing leader and former President of WACL, to explore visibility, storytelling, trust and the future of personal brands. After a decade helping shape Google’s repu...

What happens when one of the world’s largest communications groups starts rebuilding itself around AI?   In this episode of The Business of Marketing, Justin Cooke sits down with Stephan Pretorius, CTO of WPP, to explore how AI is transforming marketing, creativity, production, agency models and the future of work itself.   From agentic workflows and AI-generated production to the changing economi...

In this episode of The Business of Marketing, Justin Cooke speaks with Niall McKinney, Founding Partner of The Creative Engineers, recorded live at Advertising Week Europe. Niall discusses why marketers need to produce more content than ever, but without bigger budgets, weaker creative standards or loss of brand control. They explore how AI is changing content operating models, why workflows matte...

In this episode of The Business of Marketing, Justin Cooke speaks with Dan Reeves, co-founder of Subjct, recorded live at Advertising Week Europe. Dan reflects on the golden era of magazine publishing, from Q Magazine and The Face through to today’s AI-powered content ecosystem, and explores how storytelling, publishing and discovery are being reshaped by AI. The conversation covers the collapse o...

In this episode of The Business of Marketing, John Horsley speaks with Edwin Wong, Head of Global Measurement Science at Uber Advertising, recorded live at Advertising Week Europe. They explore the future of measurement, why context matters more than ever in advertising, and how brands can connect media exposure to real-world outcomes. Edwin shares how Uber’s first-party data and real-world utilit...

In this episode of The Business of Marketing, Justin Cooke speaks with Julie Selman, SVP, Head of EMEA at Magnite, recorded live at Advertising Week Europe. Julie discusses the evolution of digital advertising, from the early days of ad tech to the rapid growth of streaming and connected TV. They explore how the new TV ecosystem is changing media buying, why premium video still matters, and how da...

In this episode of The Business of Marketing, Justin Cooke speaks with James Denton-Clark, Chief Growth and Client Officer at Stagwell Europe, recorded live at Advertising Week Europe. James reflects on a career spanning agencies, networks, consultancies and creative transformation, from helping grow Karmarama through to its acquisition by Accenture, to his current role at Stagwell. They discuss h...

In this episode of The Business of Marketing, John Horsley speaks with Milka Privodanova, VP LinkedIn Marketing Solutions, Large Customers - International at LinkedIn, recorded live at Advertising Week Europe. Milka discusses how B2B buying has changed, why credibility now matters as much as reach, and how platforms like LinkedIn are helping brands build trust through people, creators and expert v...

In this episode of The Business of Marketing, John Horsley sits down with Chris Bagnall, Founder and CEO of Transmission. They explore why B2B marketing is being reshaped, from the collapse of siloed agencies to the rise of customer-obsessed, commercially driven marketing. Chris shares why traditional demand generation is broken, why brand matters more than ever in an AI-driven buying journey, and...

In this episode of The Business of Marketing, Justin Cooke speaks with Toby Southgate, Global CEO of We Are Social, recorded live at Advertising Week Europe.   Toby shares his journey from economics, banking and early internet publishing into agency leadership, before exploring how social has moved far beyond a media channel.   They discuss why brands need to participate in culture, how communitie...

In this episode of The Business of Marketing, John Horsley speaks with Soizic Sycamore, Managing Director of Plan. Net UK, part of Serviceplan Group, recorded live at Advertising Week Europe.   They explore why customer experience must come before technology, how data and MarTech are often misunderstood, and why many organisations still struggle to turn insight into meaningful action.   Soizic sha...

Paul Cash, Founder and Chief Rooster at RoosterPunk, on how B2B lost its emotional edge, the three yeses every buyer needs to say before they buy, why storytelling is biological rather than fluffy, and what Workday got right. Recorded live at Advertising Week Europe.

Alice Beecroft, Senior Director, Global Strategy and Partnerships at Yahoo DSP, on why agentic AI is the next RTB-level shift, a future where buyers don't open the DSP, why commerce is a bigger opportunity than retail, and what walled garden collaboration looks like. Plus leading Yahoo's global neurodiversity group. Recorded live at Advertising Week Europe.

Victoria Dyke, Co-Founder of Ziggy, on how AI is rewriting B2B buyer behaviour, the rebalancing act between brand and performance, why win rates matter more than opportunity volume, and commercial literacy as the defining skill for modern marketers. Recorded live at Advertising Week Europe.

Tom Ollerton, Co-Founder of Automated Creative, on why best practice is just copying, what strategic tagging reveals about why ads actually work, the real economics underneath the AI boom, and why marketing now resets to zero every few months. Recorded live at Advertising Week Europe.

Fiona Salmon, Managing Director at Mantis, on why transparency is the next shift in ad tech, how contextual targeting has come back smarter for a cookie-less world, why brand safety is overblocking news, and sustainability as an efficiency play. Recorded live at Advertising Week Europe.

Dragos Marica, Associate Director, Performance Marketing at Directive, on platform over-reliance, how AI search is rewriting SEO, why creative now sits at the centre of performance marketing, and the brand vs demand balance when the low-hanging fruit has gone. Recorded live at Advertising Week Europe.

Dawn Miley, Senior Director, EMEA Growth Marketing and UK Regional Marketing at Adobe, on brand vs performance, AI and discoverability, scaling across 40+ EMEA markets, and why storytelling still wins. Recorded live at Advertising Week Europe.

Recorded live at Advertising Week Europe, John Horsley speaks with Minter Dial about empathy, trust, AI, and why businesses need to become more meaningful, more human and more self-aware in the way they lead and communicate.

Recorded live at Advertising Week Europe, John Horsley speaks with Martin Corke, Chief Marketing Officer at Bauer Media Outdoor, about the evolution of out of home, the rise of digital and programmatic, and why the channel still has one of the brightest futures in media.

Recorded live at Advertising Week Europe, Justin Cooke speaks with Jem Lloyd-Williams, Mindshare President and WPP Media CSO, about the changing nature of media, the role of AI, and why speed and strategic clarity are becoming critical in modern marketing.