The Business of Fitness Podcast

Personal Trainers shouldn't sell Personal Training. They shouldn't even sell results. They should sell an experience. So what's the difference? And why are leading Personal Trainers now changing their business models to maximise the experience? The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by Fitness Business Mentor , Dan Williams.

For Personal Trainers, the customer is NOT always right. In fact, if you treat them like they are, you're likely to lose respect, lose clients, and lose your business. In today's episode we talk about a better approach. The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by  Fitness Business Mentor , Dan Williams.

If you can devote 10 minutes of time every Friday morning to one simple task, you can increase your client retention above 98%. Let's unpack this task explore how it can be a game changer for your fitness business. The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by  Fitness Business Mentor , Dan Williams.

There are just five things Personal Trainers need to do between 20 and 30 to set themselves up for life. Sampling widely, solving the problems of 'future you', 'digging the well', consuming voraciously, and working really hard. Let's unpack them. Tune in to today's episode to find out more. The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by Fitn...

Just starting your Personal Training career? Or maybe you want to know how to get your next five clients? It's easier than you think because you already know these five people. Let's talk about the first step to marketing your PT business. The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by Fitness Business Mentor, Dan Williams.

In an attempt to make my daily Instagram 'doom scrolling' more productive, I recently did a review of the content being shared by Perth Fitness Businesses. I wanted to look at the first 500 posts in my Instagram feed that were made by Perth Fitness Businesses. Would there be patterns? What would stand out? What could I learn to help businesses improve their social media. In this episode, we unpack...

Thinking about installing a sauna in your gym? Before you do, you need to know that how you market it will be COMPLETELY different to how you market standard gym services. In today's episode, we talk about the big difference. The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by Fitness Business Mentor, Dan Williams.

If your fitness business feels static because each week sees a few people start, and a few people leave, this episode is for you. We talk about what this means, and the hidden danger of this approach. The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by Fitness Business Mentor, Dan Williams.

The Fitness Industry may be notorious in its' chewing up and spitting out of Fitness Professionals. But with an awareness of the warning signs, and some good strategies to overcome them, you can push through the struggle and maximise your success. The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by Fitness Business Mentor, Dan Williams.

Surprising research tells us that if you're a Fitness Professional who charges your clients for a missed session, you might be burning money. In today's episiode we explore this research, and the implications for Health and Fitness Professionals. The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by  Fitness Business Mentor , Dan Williams.

Fitness Professionals are really good at what they do – their ability to create healthy long term behaviour change in their clients. But when it comes to business, they sometimes feel lost. In this episode of The Business of Fitness Podcast, we unpack all the ways a Business Mentor can be a game changer for your business. The Business of Fitness Podcast gives you actionable ideas to build your fit...

We've noticed some of our clients are 'Super Referrers', and wondered if these rare people have anything in common. Turns out, they do! What if we could identify Super Referrers, and attract them to our fitness business? Imagine all the new clients they could bring! Turns out, we can! We spoke to nine leading fitness business owners to uncover Super Referrers and learn the secrets behind these mos...

What do you get if you cross an accountant with a successful gym owner? You get Ange Gawthorne, our guest today. Ange talks about how gym owners can improve their financial success through smart financial management. The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by  Fitness Business Mentor , Dan Williams.

(Read on to learn how to win three of these books) Immersing yourself in the world of business is perhaps the most powerful tool you have to build your own business.  Reading, watching and listening to experts creates an 'osmosis' effect, that can drastically improve your chances of building a highly successful business. Here are the 21 books that have had the most profound effect on me, and my bu...

Want more clients and members? With ChatGPT, you can market your fitness business using the power of AI. In a first-of-its-kind interview, we brought ChatGPT  (a leading artificial intelligence model) into The Business of Fitness Podcast studio for a deep-dive into  exactly  how to use  ChatGPT  to increase your member numbers. We interviewed ChatGPT and the result of our conversation was quite ex...

Have you ever wondered if you would benefit from a Business Mentor for you and your business? In this episode, Dan breaks down the things he covers during a business consult with him. We pull back the curtains to see whether this can help you. The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by  Fitness Business Mentor , Dan Williams.

With just 125 members, Scott Hook generates $60,000 in revenue per year from retail sales within his gym. Would an extra $60k a year be a game changer for you gym? Scott tells us how he does it, and how you can do   it too. The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by Fitness Business Mentor, Dan Williams.

11 strategies to break through your fitness business plateau. We explore the five areas of business overview, operations, marketing, client experience and staff, to offer practical strategies to get your business out of the rut. Use these strategies to take your business to the next level.   The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by Fit...

Are you tired of trying to fix every weakness in your business? Of trying to please everyone and be the best at everything? Learn why intentionally choosing to be bad at certain things might actually be the key to success. The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by Fitness Business Mentor, Dan Williams.

Are you struggling to attract new clients despite having great social media content? It could be because you're missing one crucial element. In this episode, we reveal the four things potential clients are looking for on your social media, and how to avoid scaring them away with one ill-planned post.  Don't let this one mistake undo all your hard work! Tune in now to find out more. The Business of...

By taking advantage of a strategy called 'speed to lead', we can EASILY increase the number of fitness business leads by a massive 391%. In this episode, we unpack this easy-to-implement strategy. The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by Fitness Business Mentor, Dan Williams.

We know that athletes should take deload weeks from their training, so why shouldn't fitness business owners take deload weeks from their business? In this episode, Dan discusses why deload weeks can make your business more succcesful, while (more importantly) improving the overall quality of your life. We explore why deload weeks are important in business, the benefits, and how to incorporate the...

This episode is for Exercise Physiologists, as we do a deep dive into the marketing strategies you should be employing to grow your EP business. You can find time signatures at the bottom of these show notes for each major section of this episode so you can jump to the sections that interest you. Learn more about working with Dan Williams as your Business Mentor: https://rangeofmotion.net.au/busin...

The are three major uses of time for Fitness Professionals. But most people have them backwards. In this episode, we unpack these uses of time, optimise them, and put them back together to overhaul your productivity and business success. This also allows us to unlock a fourth use of time that virtually no one is doing right. The Business of Fitness Podcast gives you actionable ideas to build your...

Using a KPI that measures the impact your business has on your quality of life may be the most overlooked metric in your fitness business. In this episode, we explore what this might look like. The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by Fitness Business Mentor, Dan Williams.