The Business of Fitness Podcast

Today Dan is joined by Bodie Webster and Bryn Williams, his co founders in PT launch Academy. They talk about how we're providing a ladder between a PT qualification and a successful PT career. Here are the five things you'll learn from this episode of The Business of Fitness Podcast: The purpose and structure of PT Launch Academy. The importance of bridging the gap between Cert IV and a successfu...

Here are the five things you'll learn from this episode of The Business of Fitness Podcast: Strategies to reduce membership suspensions and their impact on your business. The importance of identifying and addressing common reasons for suspensions. How to implement policies to manage and limit the frequency of suspensions. Innovative approaches, like session banking and using scarcity, to retain me...

Dan sat down with the founders of GOAT - a company shaking things up in the recovery space with their innovative mouth tape and nose strips. They spoke about building brand and launching a physical product. In this wide ranging conversation, you will learn: Why a partnership is important for business success. The exact process you should go through to launch a physical product. The founders' journ...

Dan hosted Rita Franchina, a Digital Advertising Expert for a live webinar with a group of leading Fitness Professionals. This podcast is a bit different - it's the audio from that webinar. The attendees really enjoyed this Q&A format, and we thought you might get something from it too!

Here are the five things you'll learn from this episode of The Business of Fitness Podcast: The concept of pivoting in fitness business for growth. Strategies for identifying high-impact services in your offerings. How to expand your services for increased revenue. The importance of understanding customer needs for effective pivots. Innovative ways to leverage technology for better client solution...

Ben Luckens had two F45 franchises and a CrossFit Affiliate. He walked away from both, opened a single gym on his own terms, and increased revenue by $120,000 a year. In this episode, he tells Dan exactly how he did it, and how you can too. The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by  Fitness Business Mentor , Dan Williams.

Did you know you can add tens of thousands of dollars to your annual revenue with just one email? Raising the prices of PT sessions, classes, or gym memberships is one of the scariest things a fitness professional can do. But there's a tried and tested six step process that can help you boost your income WITHOUT losing clients. In this episode, Dan walks you through everything you need to do for a...

How should you market your fitness business if you only have $50 a month?  How about $200, $1,000, $2,500 or even $10,000 a month? We set digital marketing consultant, Rita Franchina from Franky Digital, the challenge of designing a marketing plan for each of these budgets. No matter how much money you've got to spend, this episode will tell you the best way to spend it to maximise leads, get more...

Dan uses the science of behavioural economics to provide very tactical strategies to get more fitness clients and sell more fitness memberships. Implement these 63 psychology-hacks into your marketing and watch your conversion rates skyrocket. Download the free PDF that accompanies this episode. The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by...

This episode's a bit different, it's a recent interview Dan did on the Fitness Education Online Podcast, where he spoke about his own journey in fitness, mentorship and the Perth Fitness Business Summit. The link mentioned by Dan in this episode, with all the resources and recommendations discussed is here: https://rangeofmotion.net.au/feo/ The Business of Fitness Podcast gives you actionable idea...

If you're a gym owner looking to develop multiple income streams, this one is for you. Dan goes deep into the pros, cons and strategy of incorporating recovery modalities like ice baths and saunas into your gym. If you're considering doing this, or have already implemented it, PLEASE listen to this episode. The Business of Fitness Podcast gives you actionable ideas to build your fitness business....

At the time of recording this podcast, Dan had conducted 3,612 one-on-one business mentoring consultations with fitness business owners, over six years. And after a while, you start to see patterns. In this episode, Dan picks out the 13 things the most successful fitness business owners do best. Learn more about the Perth Fitness Business Summit. The Business of Fitness Podcast gives you actionabl...

Confused about staff? This one goes out to all those fitness business owners who have staff, but aren't exactly sure where they stand legally. Contractors? Employess? Part time? Casual? Full time? Director of AQ People Solutions, Ash Williams, does a deep dive into: Whether your staff should be contractors or employees. How to structure contracts. How to manage performance issues from staff. This...

https://perthfitnessbusinesssummit.com.au/

Dan spent three hours, and $300 to build a fitness business. As he went, he documented the exact process for you to copy. This episode is the story of that process. 4 reasons you don't want to miss this one: Your amazing business idea might only be three hours away from making you money . Don't look back and regret keeping it locked in your head. 28 Fitness Professionals I work with are using this...

What if we could combine fitness business models to get all the upside, with none of the downside. That's exactly what Dan does in this episode - giving you eight ideas to help you use innovation to drive profit. The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by  Fitness Business Mentor , Dan Williams.

Which fitness business model can earn the most money? Which gives the best lifestyle? Which is easiest to run? To find out, Dan does a deep dive into the five most common fitness business models to see which would come out on top. Dan examines Personal Training, Open Gym memberships, Semi Private, Classes and Online Coaching to see which is best for you. He gives tips and tricks to get the most ou...

In today's episode, we dive deep into the innovative mind of Elon Musk and explore how gym owners can apply his billion-dollar business strategies to revolutionise their fitness business. From solving big problems to embracing failure, we uncover the Musk blueprint for gym success. We go super deep with this episode, including real life stories from some of the Perth's leading fitness and health p...

Join Dan as he reveals the crucial role of Key Performance Indicators (KPIs) in driving business success. Discover why the six hours he dedicates annually to KPIs are the most impactful for his business. Dan emphasises the importance of KPIs for all businesses, not just in the fitness industry. He'll share the top 12 metrics every business owner should monitor to track their progress and steer the...

In this episode, Dan tells the story of Trader Joe's, and how it can offer invaluable lessons for the fitness industry. He speaks about how the grocery giant's customer-centric approach and resistance to fleeting tech trends offers a blueprint for fitness professionals navigating a rapidly evolving landscape. The Business of Fitness Podcast gives you actionable ideas to build your fitness business...

If your dreams of an online fitness programming lifestyle business are going nowhere, you're not alone. The model is broken. But there's a way to fix it, and make A LOT of money in the process. Let's talk about why nothing you try is working, and the four things you need to do to turn things around and take your online programming business to the next level. The Business of Fitness Podcast gives y...

Dan explores the financial ups and downs of a personal trainer's career and discuss solutions for a sustainable future in the industry. He asks the pivotal question you need to ask to ensure your PT career is long and profitable. The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by Fitness Business Mentor , Dan Williams.

I was recently invited by the the WA chapter of Exercise and Sports Science Australia to speak to 80 Exercise Physiologists and Sports Scientists about 'The Business of Exercise Physiology' at their State Symposium at Murdoch University. This episode is a shortened summary of this presentation. The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by ...

Dreaming of gym expansion? Before you leap, tune into this week's episode where we dissect one of the most pivotal questions in business growth. Is your gym's roaring success thanks to your unique touch or is it built on a solid foundation of systems? Dive deep with us into the tale of Jamie Oliver's restaurant chain downfall and discover the lessons every gym owner needs to learn. Are you the che...

In the early stages of a fitness business, there are a few powerful, but labour intensive client-growth strategies. While these efforts don't seem scalable, this hands-on approach sets a strong foundation for future growth. It's hard work, but if you're up for it, today's podcast explores these strategies. The Business of Fitness Podcast gives you actionable ideas to build your fitness business. P...