The Business of Fitness Podcast

In this episode, Dan pulls back the curtain on the personal productivity system he has refined over many years to run multiple businesses, support his clients and protect time for his family, all while working around 20 to 25 hours each week. He breaks down how he uses time blocking, deep work, shallow work, recurring tasks, Todoist, the Pomodoro Technique and carefully protected white space to ge...

For today's episode, you'll actually hear an episode of the Fitness Education Online podcast where Dan was interviewed to talk about all things customer experience in the fitness industry. In this episode he introduces Gobsmack Consulting, a practical framework for turning ordinary client touchpoints into experiences people actually talk about. Most fitness professionals are delivering a good serv...

For the last year, I've been building a new business . And every step of the way, I've been documenting the process. In this episode, I walk you step-by-step through this process. I explore how to build a new business from market problem to launch, using research, IP, branding, productisation and marketing strategy. Here are five things you'll learn from this episode of The Business of Fitness Pod...

Subscribe to my new podcast, The Gobsmack Podcast here . Summary: In this episode I explore why customer experience, not AI, is the real competitive advantage of the future, and how service businesses can escape commoditisation by entering the experience economy. 4 things you'll learn in this episode Why 'predicting the future' is no longer a viable business strategy in the age of AI, and what to...

In this episode Dan uncovers the pricing mistake leaving fitness professionals underpaid, and shares the four-step approach he used to help one trainer charge $25,000 per client. Four things you'll learn in this episode: Why the traditional "build first, price later" approach keeps fitness professionals stuck in a scarcity mindset and earning less than they deserve The exact reverse-engineered pri...

Summary: In this episode Dan explores agentic AI, how it differs from chat-based AI, and why delegating to it rather than using it can help you earn more and reclaim time. 5 things you'll learn in this episode The key difference between chat-based and agentic AI. Most people are directing AI step by step. Agentic AI works differently: you give it an outcome and it figures out the process, much lik...

Summary: Dan explains why most business owners glance at numbers without using them well, and shares a complete KPI system to track what matters, focus your effort, and build a better life. This one works really well as a video, as Dan does a walk through of a KPI spreadsheet. You can watch that here , or read the article (including visuals) here . 5 things you'll learn in this episode Why glancin...

Summary: In this episode Dan explores how MrBeast would market a fitness business, and what fitness professionals can learn from his approach to attention, storytelling, referrals, content, and growth. 5 things you'll learn in this episode How to make your fitness business website more clickable, clearer, and easier to act on Why storytelling and client journeys are powerful fitness marketing tool...

These are the 14 things I include on every website I build to turn the site into a lead generating machine. Here are five things you'll learn from this episode of The Business of Fitness Podcast: Why a good-looking website is not enough to get more gym leads How simple psychology can help turn website visitors into enquiries Why speaking to one clear type of client improves conversions How small w...

Dan chats with Jade Webb. Jade was already a successful business owner prior to purchasing a gym. She shares the process of buying a business, from initial negotiations, through to a complete business overhaul. 5 things you'll learn: How Jade went from mechanical business owner to gym owner. Why she bought a gym, not built one from scratch. What due diligence she did and what she missed. How she c...

In this episode, Dan Williams explores why traditional sales and discount-driven marketing make fitness business owners feel uncomfortable, and how shifting to an experience-focused approach can create trust, authenticity, and lasting client relationships. 5 things you'll learn: Why the 'sales and offers' model feels inauthentic and unsustainable for fitness professionals. How the most trusted bra...

In this episode Dan Williams sought out nine of the most successful fitness and health business owners of 2025. He asked each of them to share their one biggest lesson that will carry them to more success in 2026. You'll hear from Emily McPhillips, Jason Lim, Sam Cassells, Jake Morgan, Emily Moore, Jade Webb, Grant Hancock, Scott Hook, and Ben Luckens, as they share the lessons and decisions that...

In this episode, Dan is a guest on Ben Lucken's podcast, where he sits down for a really wide ranging conversation about business mindset. Benny asks Dan about how he thinks about building a life that aligns with your own definition of success. They also discuss some of the frameworks Dan uses to think about the world, including: Why mindsets are trainable skills. The magic of 3-hour deep work blo...

Summary: In this episode I explore how a professional photoshoot can transform your fitness business marketing, with practical steps to plan, capture, and use high-quality photos that attract the right clients. 5 things you'll learn: Why professional photos are one of the most effective marketing tools for fitness businesses. How to choose photo subjects that reflect your target clients and build...

In this episode Dan Williams explores how goal dilution contributes to the identity crisis in Exercise Physiology and shares how defining what EPs don't do can help the profession stand out. 5 things you'll learn in this episode: Why Exercise Physiologists struggle with public recognition and a clear professional identity. How goal dilution weakens the perception of Exercise Physiology for clients...

Today we bring you an episode of the Kinetic Careers podcast with Jeremiah PEIFFER. Dan Williams was lucky enough to be invited by Jeremiah for the very first episode of his podcast, which helps sport and exercise science students and graduates to develop their career. Jeremiah and Dan had a wide ranging conversation where they covered: Dan's pathway through exercise and sports science How the EP...

If you are an online coach, or you program for your clients, this is for you. In this episode, Dan Williams talks about the very real threat that AI is bringing to people who provide programs for their clients.  Dan explores how AI is transforming exercise programming, why online coaches face potentially career ending risks, and how fitness professionals can pivot to protect their careers in the A...

Summary: In this episode Dan explores why business owners should stop measuring success only by money and start valuing time as their true currency, helping you design a more profitable and balanced business life. 4 things you'll learn in this episode: Why revenue and profit can be misleading measures of business success How tracking hours worked reveals your true hourly rate and workload What it...

In this episode Dan Williams explores the six essential sections every fitness business website needs and the psychological strategies you should include to convert more leads into paying clients. Check out the demo websites Dan has built to accompany this episode. Let Dan help you build a beautiful, one-page website that generates leads for your business: Learn more . 6 things you'll learn in thi...

In this 'quick thought' Dan asks us to rethink identity, not as what we do for money, but as how we actually live and spend our time.

Like a lot of poeple, Ben Luckens from Life's Peachy FIT has a great conversion rate when his leads come in for a trial. But the issue is actually getting them in the door. In this episode, Ben asks Dan about his strategies for less ghosting and more conversions. You'll learn: Why adding friction can actually improve lead quality and boost show-up rates. The surprising response time that multiplie...

Dan explains a simple client reactivation system for fitness businesses, show how to track resurrection rate, and share easy steps to win back ex-members. 5 things you'll learn: How to build a list of ex-clients and calculate a monthly  resurrection rate  for your fitness business. How to improve offboarding with quick  exit interviews  that record clear reasons for leaving. How to trigger  win-ba...

In this episode Dan shares the one-page marketing plan he recommends to every fitness business he mentors, focusing on 11 proven marketing areas that consistently drive long-term growth without chasing fads. Download a PDF version of the one page marketing checklist here. Four things you'll learn in this episode: How to simplify your marketing by focusing on 11 essential categories that actually w...

Dan spoke with three leading fitness business owners to discuss their top five books for fitness business owners. Jake Morgan, Ben Major and Scott Hook give us their most impactful and business-changing book recommendations. The boys also discuss their reading habits, and why reading (or listening) to books has been instrumental in every level of their success. Add these to your wishlist! Jake Mor...

In this episode Dan breaks down how he'd build a fitness business from scratch in 2025, including the exact model, setup, pricing, and marketing he'd use if he were starting again. What you'll learn in this episode: Why Dan would start by designing his ideal lifestyle before building the business The overlooked role of community in delivering long-term client results How he would structure semi-pr...