The Business of Executive Coaching

In today’s episode, I’m taking you behind the scenes with a more personal update. After a few weeks of travel, I’m back and reflecting on my time away including the moment I quite literally fell into a bush in Budapest! And well, I guess there was a lesson there for me, and hopefully you too. I walk you through: ✅ The highlights of our three-week family adventure through Europe. ✅ Why this holid...

In this episode, I’m sharing one simple and very practical idea that could help your LinkedIn strategy - and it’s likely a gap in your current approach. It’s something most executive coaching business owners aren't doing consistently. And if your LinkedIn efforts have been falling flat, this could be the missing piece. Especially if you’re already showing up and doing the basics like posting, enga...

In today’s episode, I’m sharing an idea I’ve been implementing and teaching that has really helped with something I’m calling marketing creep. You will know if marketing creep is an issue for you. It is when the list of marketing tasks you have to do seems both endless and also completely unclear. It is that tension between procrastinating and not doing the activities you know you need to do, and...

In today’s episode, I’m speaking with Dr Louise Kovacs long-time coach, supervisor, academic, and someone I’m very lucky to also call a friend and mentor. Louise has been a coach for more than 20 years and brings an incredible depth of experience from both practice and research. She holds a Master’s in Organisational Coaching and a Doctorate in Executive Coaching, has published widely on the pract...

In today’s episode, I’m speaking with Katrina Casaclang—a coach, facilitator and consultant with a passion for learning, a zest for life, and a single minded focus on coaching in her community. Katrina is also a member of the Accelerator, and I’m so extremely fortunate to have the chance to interview her. We talk about Katrina’s incredible 34-year journey across policing, community services, youth...

In today’s episode, I had the joy of speaking with the incredible Dr. Mercia Spare. Mercia is a former Chief Nurse with over 40 years in the NHS, including time in transplantation, infection control, national governance, and executive leadership. Her career spans everything from clinical practice to regulation and quality improvement—and now, she’s bringing that deep experience into coaching. We t...

In this episode, I’m so privileged to have time with Paula Shannon, a coach with experience across public education, philanthropy and business. Paula is a coach, consultant, and facilitator—someone with a deep passion for leadership, emotional intelligence, and helping mission-driven leaders lead with clarity, confidence, and purpose.   Paula shares how she spent nearly 30 year...

In today’s episode, I had the pleasure of speaking with Kelly Schmidt. Kelly is a coach and consultant with 25 years in the corporate space, mostly in life sciences and technology. As she puts it, “I love to build cool things, but I started to find I really liked it better when people use those cool things.” Kelly shares her journey from tech professional to executive coach, and how her natural le...

In today’s episode, I am speaking with Corporate to Coach Accelerator member, the extraordinary Toni Carroll. Toni is a coach, a consultant, and a long-time leader in senior people roles—and someone who brings deep insight and empathy to her work with organisations and leaders. Toni shares how she went from 30 years in people and culture roles—including time in Australia, London, and 16 years in A...

In this episode, I’m sharing eight things you don’t need in order to be ready to start your coaching business. This episode is for you if you have been waiting to start or grow your executive coaching business. Chances are, there are one of a few key things getting in the way. And while some of these reasons are very rational, many of them might be rooted in fear, assumptions or mistaken expectati...

If you are an executive coach using LinkedIn to grow your business, this free masterclass I’m running is for you! 3 linkedin strategies to get your next 3 corporate coaching clients If you’re an executive coach, you have your business or you’re thinking about your business, and there’s a very good chance that you love coaching — but you may not find the sales and marketing of coaching quite as enj...

In today’s episode, I had the absolute joy of sitting down with Corporate to Coach Accelerator member, the brilliant Zoe McAlpine. Zoe is a coach, a consultant, and an all-round top-notch human being—and someone I’ve had the privilege of working with in a few different ways over the years. Zoe shares how she went from CEO of a for-purpose organisation to building a business that combines coaching,...

It’s a new month – June – and I’m really excited to share that I’m opening doors to the Accelerator. In this episode, I’m talking about what’s new inside the Accelerator – and how you can get access before prices go up in July. This episode is for you if: ➡ You’re a coach working with leaders or organisational clients – or that’s where you want to be. ➡ You’ve started your coaching business and re...

In today’s episode, I had the pleasure of speaking with Denise Duffield-Thomas. Denise is a money mindset mentor, speaker, author, and the creator of Money Bootcamp—and I was beyond thrilled to have her on the show. Denise gets it. She is a money mentor, but she didn’t start out that way. Just like many coaching business owners she has had to do her own work. From housing commission kid on the Cen...

In this episode, we’re talking about unfair advantages.   In this episode, we cover: ✅ Why we struggle to let things be easy—even when they’re our strengths ✅ What happens when we overthink, over-revise and over-engineer ✅ How your network and professional background give you credibility ✅ The power of personal networks (even if it makes you cringe) ✅ Why coaching is context agnostic, bu...

In this episode, we’re talking about your elevator pitch. This episode is for you if someone says, “What do you do?” and you freeze or you ramble, or you say something that just doesn’t quite land. It’s for you if you’ve ever said something that felt like it either said too much or didn’t say enough or just made people look at you a bit confused. And it’s for you if you avoid the question altogeth...

In today’s episode, I had the pleasure of speaking with Kate Merryweather. Kate is a LinkedIn coach, and if you’re an executive coach who wants to attract leads without being annoying or salesy—this one’s for you. We talk about how Kate went from being behind the scenes as a copywriter to fully booked within a few months of posting regularly on LinkedIn. Her clients started asking, “What exactly a...

It’s the final week of Back to Basics month here on The Business of Executive Coaching—and we’re finishing strong with one of the most important (and often overlooked) foundations of your coaching business: your Sales Pipeline. This series has been all about those core pieces that help your business run smoothly—your ideal clients, your offers, your coaching bio, and now, your sales pipeline. Whet...

This month is Back to Basics month on The Business of Executive Coaching. We're taking time to work through the fundamental building blocks of a sustainable coaching business. If you're just starting out or want to strengthen the foundation of what you’ve already built, this series will support you to get clear, get focused, and get moving. This week’s episode is all about your coach bio—one of th...

This month is Back to Basics month on The Business of Executive Coaching. We’re diving into the core components that make your coaching business sustainable and scalable. Whether you’re just starting out or refining your existing strategy, this month’s episodes are packed with insights to bring clarity and direction. If you’re curious about how the Corporate to Coach Accelerator could help you bui...

This month is Back to Basics month on The Business of Executive Coaching. This month we are covering some of the fundamentals of coaching business. You might be working through these concepts for the first time, or you might need to revisit. Whatever stage of business you are in, there is something here for you. If you’d like to discuss your business and whether the Corporate to Coach Accelerator...

In this episode of The Business of Executive Coaching, I explore the mindset shifts needed to show up confidently in your coaching business—especially when it comes to marketing, social media, and putting yourself out there. Many coaches hesitate to be visible - largely due to an avalanche of automatic negative thoughts, fears of judgment, and self-doubt. This episode breaks down how you can coach...

In this episode of The Business of Executive Coaching, I explore the power of leverage—how to strategically use your time and energy for maximum impact in your coaching business. Many executive coaches struggle with balancing various tasks, from client acquisition to marketing, admin work, and personal development. This episode dives into how you can identify high-leverage activities that drive re...

In today’s episode, I had the pleasure of speaking with  Dani Schiess. Dani is an executive coach with a wealth of experience in operations leadership and social media management. But her true passion lies in coaching and mentoring—particularly supporting women through her mentorship program. We get into the nitty-gritty of branding and marketing for executive coaches, covering everything from def...

In this episode of The Business of Executive Coaching we are discussing three key topics that every executive coach faces: pricing strategies, how to follow up effectively after networking events, and integrating free or low-cost assessment tools into your coaching practice. What you’ll learn in this episode: ✨ Pricing strategy for different client types – How to structure pricing for corporates,...