The Business of Executive Coaching

Today I'm joined by Stephanie Abbott , a coach, consultant, facilitator and strategist with decades of experience in knowledge management, learning and development, and legal transformation. In this episode Steph shares her corporate to coach story and the unique blend of expertise that she now brings to clients across the legal world (and beyond). Steph and I discuss her work, but also dig into t...

My guest today is Padraig O'Sullivan (Pod to his friends!. Pod is an executive coach, team coach, author and international leadership specialist with nearly three decades of experience working with CEOs and top leadership teams across multinational organisations. In this episode Pod shares his corporate to coach story and his framework for building a business that can sustain his passion for the w...

This week I'm sitting down with the brilliant Jo Saies , a highly experienced PCC credentialed coach with 15 years of experience supporting leaders and organisations across the public and private sectors, including government, regulatory bodies and for-purpose organisations. In this episode Jo shares her corporate to coach story, including the two things that have shaped her life: a vision impairm...

Marketing your coaching business shouldn't feel heavy. But for most of us, it does. For most of us there are a series of decisions, doubts and fears that attach a whole heap of emotional labour to the marketing and business development that we do. In this episode I look into why you might be experiencing that (you aren’t alone!) and I share practical shifts to help lighten the load. If you'd like...

In this episode, I'm joined by the extraordinary Zsofia Juhasz , ICF MCC coach with over 9,500 hours of coaching experience, mentor coach, coach supervisor, and creator of a Level 3 training program for PCC coaches journeying towards MCC credentialing. Zsofia shares her corporate-to-coach story, from her HR days to building a thriving practice after relocating to Australia 14 years ago and why she...

Rejection is the cost of entry to business ownership. But what if you could get so used to it that it stopped stopping you? In this episode I share five practical, gentle ways to expand your tolerance for rejection, and the not-so-secret bonus is that every single one of them will also grow your business. If you’d like support to build your rejection resilience and grow your coaching business with...

In this episode, I’m joined by Jenny Toh , hot off the back of her recent trip to present at the ICF Converge Summit 2026 in Paris!   Jenny and I cover all sorts of territory - from  her transition from law and banking into coaching, to how her experience as an introvert shaped the work she does today and the business she has built. In this episode Jenny shares why she’s passionate about...

I’m often asked for tips about starting coaching businesses, and one of my biggest tips is one you might not expect. In this episode I’m talking about how taking some tangible business building steps  while still employed can create momentum, build confidence, and help things move faster once you officially launch. Listen in for real tips on what you can do to set yourself up for the best cor...

In this episode, I’m joined by Kirsty Grace to talk about her transition from financial services into executive and leadership coaching, and the experiences that shaped the work she does today. Kirsty shares how a difficult period during the GFC pushed her to reassess what mattered most and ultimately led her into coaching psychology and organisational development. Kirsty shares why she is so pass...

What if the reason your business isn’t growing at the rate you want it to isn’t because of anything you are doing or not doing? It is possible that you are getting in your own way, and in this episode I want to talk about self trust - and how a lack of it might just be holding your business back. Of course I am sharing some practical tips for what to do if you think this could be you. If you’d lik...

Today I’m joined by Sue Bush , and we talk about her journey from a long corporate career into coaching, and the work she now does supporting people stepping into leadership for the first time, or those already in leadership who are wondering what they might be missing. Sue shares her experience across accounting, technology, and consulting, and how that led her into coaching. We explore the impac...

If you’ve been thinking about community as a “nice to have” rather than a business essential, this episode is for you. Today I talk about community and its value, not just for friendship or connection, but also for the business benefits that are associated with it. I share how my community of coaches has been hugely pivotal to my business, opening doors and becoming one of the best parts of being...

If you’ve been wondering how exactly you should announce the starting of your business on LinkedIn, this episode is for you. I was asked this very specifically this week, and I realised that it was a question that people ask me in lots of different ways so I wanted to capture my thoughts here. Many coaches get a bit hung up on doing this “right,”which usually results in not doing it at all, or per...

If you’ve ever felt like you could offer everything as a coach but don’t know where to focus, this episode is for you. I discuss why having too many offers can hold your business back, even when you have the skills and experience to deliver a wide range of work. Saying yes to everything often leads to overwhelm, unclear messaging and makes it harder for clients to understand how you can help.&nbsp...

If there’s one idea that can make selling your services to corporate clients significantly easier, it’s this: It’s easier to sell a painkiller than a vitamin. In this episode, I unpack what that means for executive coaches and why you might struggle to gain traction with your offers., Not because they aren’t valuable, but because they’re positioned around potential future gains and achievements in...

If there’s one planning interval that I really love it’s quarterly planning. You can achieve something meaningful and significant - but it isn’t overwhelming. What I see for many coaches though, is that this is exactly where things start to drift, somewhere between big annual goals and the reality of day to day work. In this episode, I walk you through an ‘essentials-only’ quick and dirty simple s...

If there’s one action that consistently leads to new coaching opportunities, it’s warm outreach. Yet it’s also the task many coaches delay the longest. In this episode, I explore not only why warm outreach is your biggest opportunity, but also why it is so often avoided. To help you move into action I’ll share what we have been doing inside the Corporate to Coach Accelerator this month to prioriti...

Prior to building business plans and hanging out your shingle comes a big (the biggest!) question in your business journey. Are you suited to being in business? And is it a path you should go down? Being in business is sadly not for everyone. It requires more than just loving coaching. It asks you to embrace a dual identity of coach and CEO, and a willingness to tackle challenges you can’t anticip...

In this episode, I’m talking about proposals, and specifically why they matter so much when you’re working with corporate clients. Proposals aren’t just a document you send after a conversation. They’re an asset. They create shared clarity, they build trust, and they’re often what gets circulated internally when your sponsor is trying to get funding or buy-in for the work. So the way you put them...

Every now and then, I like to gather a selection of questions I’ve been asked and share an ‘ask me anything’ style episode. So buckle in while I talk through the issues that are on your mind. In this episode specifically we are looking at some fundamental topics. We dive into a challenge almost every coach will have to grapple with - namely, how to approach outreach when it feels awkward, includin...

In this episode, I’m unpacking the subconscious expectation many coaches have, that our business should deliver not just income and meaning, but also excitement and novelty. The challenge is that when we start chasing dopamine through new ideas, offers, or strategies, we often lose consistency with the fundamentals that actually grow a coaching business. Things like outreach,conversations, and sho...

In this episode, I’m touching on a new challenge that those of us with a presence on LinkedIn are experiencing. We have all loved the potential upsides of AI, but if you are like me you have started to feel uncomfortable with AI taking over your voice, and realised that it is very difficult to take it to a level that feels sufficiently human and that captures your way of expressing yourself. So to...

In this episode, I’m exploring outsourcing and how it can be a strategic lever for executive and leadership coaches. Outsourcing can free up time, energy and mental bandwidth, both at work and at home. This can include a huge range of tasks, from household tasks to admin, bookkeeping, marketing support and smart systems in your business. I also share some less obvious ways to outsource, including...

As the year gets properly underway, this episode is all about Follow Up , and why it’s probably the most strategic task that you can prioritise at this time of year. Listen in for practical ideas for who to follow up and lots of ideas of how to do it.  From checking in on conversations that turned cold, to responding to organisational change, sharing insights, flagging capacity and price incr...

As we step back into work after the holiday break, this episode speaks to a feeling many coaches experience at this time of year: coming back to your desk and feeling a bit flat and may be thinking “um… no this ain’t it”.  We aren’t diving into big existential questions about whether you should be in business at all, instead this conversation focuses on normalising those moments of doubt and...