The Business of Executive Coaching

In this episode, I wanted to share with you one of the most popular episodes from the last year. This episode is a favourite because it addresses a question that makes many coaches cringe: “So… what do you actually do?” If networking, referrals, or informal conversations play any role in your marketing, how you answer this question really matters. In this episode, I explore why traditional elevato...

If you are a coach, considering starting your own business in 2026, this episode is for you. For the holidays, I’m revisiting some of last year’s most popular episodes, and this episode was certainly one of them. The start of the year is a perfect time for dreaming so dive in if you want to make your dream coaching business a reality. In this episode, I break down the five (plus a bonus!) essentia...

Outreach is one of the most powerful ways to grow an executive coaching business and also one of the most misunderstood. In this episode, I wanted to revisit one of the most popular and practical conversations from the podcast this year, focusing on a topic that consistently comes up for coaches working with corporate clients: outreach. More specifically, I explore what I call the outreach myth, t...

As the year winds down and we head into the holiday break, I wanted to revisit one of the most practical and well-loved episodes from the podcast: The 8 things to include in your 2026 coaching business strategy In this episode, I break down the core strategic pillars every executive and leadership coach needs to consider when planning for the year ahead. Rather than staying at a high-level or gett...

As I map out my plans for 2026, I have been thinking about how quickly we jump into revenue targets and marketing tactics without asking an equally important question: Does my business actually support the life I want and the impact I care about? In this episode, I talk about the three priorities most coaches bring into business: financial security, meaningful work and the flexibility to live a li...

Planning brings its own kind of energy. There is the excitement of shaping a strong strategy for 2026 and the reality that looking back over the year can be difficult Many coaches would rather stay in the dreaming stage than revisit what actually happened in 2025, especially if we tend to jump straight to what did not go perfectly. This episode invites you to approach reflection in a way that feel...

As the year winds down, you might be noticing that familiar tension. The desire to finish strong combined with the reality that you are tired. You need a break. And if you are like many coaches, you might also be feeling the pressure to build the “perfect” strategy for 2026 so you don’t start the new year on the back foot. This episode (and indeed the new few episodes on this series) are about how...

I’m thrilled to be joined in this episode by Lisa Saunders. Lisa is  an extraordinary and experienced coach, supervisor, team coach and facilitator whose career spans more than two decades across corporate HR, leadership development and deep transformational coaching work. In our conversation, Lisa shares her journey into coaching and consulting via a senior HR roles. She talks abou...

I’m delighted to be joined in this episode by leadership and branding expert Janine Manning , who brings nearly two decades of experience supporting executives and entrepreneurs to show up with clarity, confidence, and credibility. In our conversation, Janine shares how she helps new and emerging executives as well asbusiness owners navigate visibility challenges. From imposter syndrome to persona...

If you’ve ever wondered what it really takes to leave a successful corporate career and build a thriving coaching practice, this conversation with Louise Zawada will resonate deeply. Louise has spent her career leading large-scale transformation projects, guiding executives through uncertainty and building high-performing teams. Today, she brings that same depth of experience to her coaching work,...

If you’re an executive coach who wants to grow your business, especially with more corporate clients, but you think you just might be getting in your own way? This episode is for you. You might notice that you’re not doing the things that would really move the needle, like reaching out to people in your warm network, posting on LinkedIn, or showing up more visibly. It’s not that you don’t know wha...

In this 100th episode (I can’t quite believe it!), I’m celebrating the incredible community of coaches who tune in every week and taking you behind the scenes of the Corporate to Coach Accelerator . Inside this episode, I share what really happens inside the program, from the curriculum and coaching calls to the community and accountability that help you move from “Where do I even start?” to real,...

Bonus Episode! This episode is a short and sweet heads up ahead of doors opening to the Corporate to Coach Accelerator next week. Before doors open, make sure to do these 3 things to get the most our of our launch events and set your business up to get more corporate clients (regardless of whether you are interested in joining the Accelerator!). 1. Sign up now for the free live masterclass - Busin...

If you’re an executive coach looking to grow your corporate client base, building a predictable business development system is key. In this episode, I walk through three essential components that make client growth predictableListen in to learn why you need strong business assets, that you must understand your numbers, and that building rituals and routines to operationalise your system might just...

High income earning coaches aren’t working harder (I promise!). But they are working differently. In this episode, I share the five specific strategies I’ve identified that set them apart, and they’re all things you can start applying right away to create more momentum in your own coaching business. What we cover: ✅ Why the most successful coaches sell to corporate clients instead of individuals....

If you are a coaching business owner, you probably want more corporate clients. But, the gap between that goal and where you are now can feel very hard to bridge. This gap often shows up in two ways. You might overthink and overwork on tasks that just don’t have the impact you want, or you might procrastinate because it all feels scary and high stakes. Both create stress and emotional labor that m...

When it comes to business development, outreach is a hugely important part of your strategy. Over the last few episodes, I’ve shared why warm outreach is so powerful and how the fear of being ‘salesy’ often gets in the way. In today’s episode, I explain why I will never be the business coach who tells you to do cold outreach. Cold calls, cold LinkedIn DMs, and mass cold emails rarely work for exec...

As it turns out, the biggest blocker to outreach isn’t time, strategy, or even knowing who to contact. It’s fear, specifically the fear of being (or feeling) ‘salesy’. In fact, when I ran a LinkedIn poll, 70% of coaches said this was their number one concern. That fear shows up as discomfort, as overthinking every word of a message, and as procrastination that leaves outreach undone. And still, ou...

Welcome to our BONUS episode of the Business of Executive Coaching Podcast. I am delighted to have a repeat guest with us today, Dr. Saba Hasanie. You may have listened to the previous episode where Saba shared her corporate to coach story. Today she is back for many reasons, and especially because she has a book out. Saba’s book is called Unfolding: How Biographical Inquiry Informs Meaning Making...

Do you remember the excitement of hanging out your virtual shingle? Maybe it was launching your website or a LinkedIn update saying that you are in business. Maybe you are on the verge of doing this! The likes probably poured in, the congratulations messages rolled through, and you landed that first paying client by referral. Amazing. But then the referrals slowed down. And suddenly what felt like...

In today’s episode, I had the pleasure of speaking with Emma Clark. Emma is a member of the Corporate to Coach Accelerator and brings more than 25 years of experience in healthcare to her work as a coach. Emma shares her Corporate to Coach story, from nursing in London to senior leadership roles at the top of government health agencies. She talks about the challenges of COVID, the turning point of...

Are you an all-or-nothing person? I think I am. I like to sprint and then rest. I like to go hard, and then I like to go home. The challenge many coaches face is that in business, most of our deadlines are self-imposed. And without urgency or external accountability? It can be hard to get into action. Inside this episode, I share five ways that I use sprints, streaks and batching to maintain momen...

For so many of the coaches I work with, there’s a pivotal moment in their career journey. They have that burning desire to start their own coaching business, but they are not sure how to make the financial leap. They know they want to move from corporate to coach, but the risk and uncertainty feel huge. In this episode, I share eight practical financial transition strategies you can use to support...

Of all of the clients who come through my metaphorical door, about 70% come with a particular experience. They have been attempting to sell coaching to individual leaders. They are not getting the traction they want.. They know that there is an opportunity to sell to corporate clients, but pursuing those seems overwhelming.. In my opinion, the solution that I generally see work? Rip the bandaid of...

In today’s episode, I’m talking about what we do as coaching business owners when the worst (or even just the crappy) happens. This is something I raised on LinkedIn a while ago, and it struck a nerve for lots of folks. So I wanted to explore it more deeply here on the podcast. Because the truth is, there’s no getting out of business or life without the hiccups. From the mild to the devastating, i...