The Business of Digital Podcast

In this episode of Business of Digital, Noel Geer (Connected Interactive), Sahil Razdan (Samsung Electronics Canada/Samsung Ads), and Philippe Kleim (Corus Entertainment) share what AI transformation looks like in practice: training teams, setting governance, moving to cloud-based stacks, and using AI to speed up workflows from proposals and campaign execution to reporting, while improving how dat...

Connected Commerce - What's working right now This Business of Digital Podcast episode focuses on what’s working in Canada right now for Connected Commerce or Retail Media: cleaner proof of incrementality, in-store accountability, data collaboration via clean rooms, and off-site/CTV expansion that actually drives sales, not just awareness. We’re joined by the Chairs of IAB Canada’s Retail Media Co...

In today’s digital soundscape, audio is emerging as a powerful, immersive medium that goes far beyond music and entertainment. From streaming services to radio and podcasting, audio advertising is reshaping the way brands engage audiences. In this episode, we sit down with two industry leaders who are helping shape the future of audio advertising: Heather Gordon, Managing Director of Canada at Aca...

No longer a standalone channel, DOOH is now deeply integrated into omnichannel strategies, thanks to advancements in automation, audience targeting, and measurement. Whether programmatically activated through DSPs or part of an experiential brand moment, DOOH offers both performance and presence. Today, we’re joined by two of the brightest minds pushing the medium forward: Sarah Kim, SVP Investmen...

In this episode of The Business of Digital, IAB Canada's Sonia Carreno sits down with Matt McGowan, General Manager of Snapchat Canada, for an insightful conversation on the latest trends in augmented reality, digital advertising, and brand innovation. From the impact of CES to Snap's new Spectacles and Snap OS, they explore how technology is shaping the future of engagement. Tune in to discover h...

In the latest episode of Business of Digital, Sonia Carreno hosts Jon Finnie, Head of International Sales at Yahoo, to discuss the groundbreaking shifts in Connected TV (CTV) for 2025. Fresh from CES, Jon shares insights into Yahoo’s partnership with Roku, the advancements in data-driven advertising, and why this year marks a pivotal moment for CTV adoption. Explore how advertisers and consumers a...

Advancing Identity Solutions and Digital Advertising in Canada Sonia Carreno of IAB Canada and David Phillips from Environics Analytics explore the future of digital advertising in Canada. They discuss innovative partnerships, adapting to a cookie-less world, and why 2025 is "the year of now" for driving growth and opportunity in the media industry. Tune in for valuable insights on what’s next for...

In this episode, Heather Gordon, Managing Director at Acast and co-chair of the IAB Canada Audio Committee, takes us on an engaging journey into the world of podcasting. Heather shares what makes podcasts uniquely powerful, from the intimate connection between hosts and listeners to the unparalleled opportunities for advertisers to reach highly targeted, loyal audiences. Whether you’re a podcast e...

Embracing the Opportunities and Navigating the Challenges presented by Environics Analytics Tune into this engaging podcast where Jan Kestle, President of Environics, joins Sonia Carreno, President of IAB Canada to explore the challenges and the opportunities of privacy in Canada. The discussion spotlights how businesses can adopt innovative practices for data collaboration, privacy compliance, an...

In this episode of IAB Canada's Business of Digital Audio series, Laura Ferron and Karim Kanji talk with Adam Ritchie, Director of AudioVelocity, about the potential of digital audio advertising. Ritchie introduces AudioVelocity, a network that connects advertisers to Canadian audio advertising opportunities, including digital radio, podcasts, and on-demand music. He discusses how each of these fo...

In this episode of IAB Canada's Business of Digital Audio series, Laura Ferron and Karim Kanji speak with William Soraine, VP of Investment at GroupM Canada, to discuss the evolving role of podcast advertising. Soraine shares insights into the factors driving the popularity of podcasts, noting their ability to create an intimate, one-on-one connection with listeners. Podcasts offer brands a clutte...

In this episode of IAB Canada’s Business of Digital Audio series, Laura Ferron and Karim Kanji explore podcast advertising with guest Jeff Vidler, President of Signal Hill Insights. The discussion highlights the growing significance of podcasting in Canada, with a focus on how podcasts foster strong listener engagement and drive advertising effectiveness. Vidler emphasizes the unique nature of pod...

In Part 3 of our 3-part series on the Currency of Talent, Felicia Obiora of the University of Waterlloo discusses how organizations can benefit from using a direct line to talent with universities that offer a co-op program by narrowing the skill gap.

In Part 2 of our 3-part podcast on the Currency of Talent, we continue our conversation with Felicia Obiora of the University of Waterloo. We discuss how organizations can onboard talent and bridge the skills gap by working with universities.

The Currency of Talent is a consistent area of focus for IAB Canada and the new year brings a lot of things to talk about for the advertising sector. Human resources remain top of mind for our members and our industry is in flux with many changes at every level. It’s challenging enough to stay on top of skills required to leverage the rapid advancements in tools and processes brought on through AI...

A timely discussion about how to navigate the current employer market - Jed Schneiderman shares perspective on the current state of talent in the Canadian digital media landscape and provides some practical advice on how to stand out.

Anthony Katsur, CEO of IAB Tech Lab provides an update on critical projects on the horizon at IAB Tech Lab. Tony discusses the state of sustainability, video measurement and privacy solutions.

IAB Canada sits down with Tara Wilkinson (Best Buy Canada), Melissa Savage (Loblaw Media) and Lucy Baumgartner (Omnicom Media Group) to discuss the growing opportunity of retail media in Canada.

Karen Howe, Canadian Cannes Lions Decoder, shares insights on carry-through themes from Cannes 2022 and gives us a sense of what's happening on the ground creatively. Karen also shares invaluable advice to Young Lions as the deadline approaches for the 2023 submissions.

Jed Schneiderman discusses the power of zero party data and how marketers can unlock insights to enhance the customer experience. Getting data directly from the customer has its advantages - listen to how they can impact your business.

Kristie Painting, Country Manager of Pinterest Canada joins us this episode to discuss her transition from both buy and sell-side to tech platform. She also dives into the positioning of Pinterest and how the social platform approached eCommerce.

Aila gives us a fascinating insider perspective on how DTC brands like Mejuri, a homegrown runaway success in the jewellery sector, go to market and win. We discuss everything from content effective strategies to authenticity and touch on the power of data to transform product offerings and keep up with an attention anemic audience.

Karen Howe discusses the top trends at Cannes Lions and delves deeply into how powerful creative can profoundly impact the people who consume it. This lively discussion touches on everything from brand purpose and authenticity to delivering a ROE - a return on emotional investment.

Jed Schneiderman discusses the 3-stage process of effective media execution and explains how to leverage first party and third-party data to tap valuable insights. Schneiderman walks through the power of location-based advertising and touches on why it is well positioned to weather the privacy storm.

Sharon Bauer delves into the anticipated amendments that will be made to PIPEDA in Canada within the next 12-18 months and discusses the area of certifications as a means to demonstrate compliance with regulation. We explore the work being done at KPMG around Privacy by Design and weigh in on what the future might look like for responsible data management.