The Business of Digital Podcast

Laura Maurice and Alan Sifuentes discuss location based data and the transformation it has brought to the media industry. Our discussion touches on integrated dashboards as well as the need to get ahead of privacy regular with transparency and control.

Jon Mew discusses developments in the UK and the efforts made to address global supply chain issues like brand safety, fraud prevention and privacy policy. With the launch of the updated Transparency Consent Framework, Jon discusses the need for a balanced public message on the future of digital advertising.

Jeff Galad provides some insight into automated audio advertising insertions and the exciting developments available to brands through audio channels. We discuss the complexity of the medium and how the evolution of audio will make it easier to dynamically reach consumers while they are intimately engaged in theatre of the mind content.

Adam Padzik, Manager, Digital Marketing, shares a unique perspective as an essential B2B service provider sitting at the heart of the Direct Economy and its critical role in the evolving Direct Mail supply chain. Adam offers some insights into how DM links to digital initiatives and general innovation in the space of "delivery"

We take a deep dive on Artificial Intelligence with Saad Uddin who discusses the finer details of using data for advertising and beyond. Saad covers off the data evaluation process as well as some common misconceptions about how to use it effectively.

Colin Vo discusses the importance of local media and its impact on journalism. We explore the grassroots approach of going hyper local to allow brands to connect with their audiences. Our discussion takes us through the incredible opportunities that exist in deeper community presence.

Paul Briggs shares insights on a new eMarketer study to be released June 2018 about Millennials and explains how they are driving marketing trends forward. This discussion touches on everything from millennial media usage, the Direct to Consumer brand economy and the perils of the quest to be cool. We also touch on Blockchain and where it stands in 2018.

Edith Gagné is one of Canada's Digtial Out of Home pioneers. As Vice President of Development at Campsite, she's busy pushing envelopes while advocating for industry standards and collaboration. In our discussion we cover off where Digitial Out of Home is going and Edith shares great insights on this data-infused industry in general.

Megan Halkett is the Founder and Managing Director of Patio, a Vancouver-based Digital Communications and Advertising agency. Megan's strong background in PR and Crisis Management lends a sober perspective to the use of social media for short and long term initiatives. Megan shares insights on how to use social media at a time when data privacy is at peak interest to advertisers and to consumers.

Joni Joyner a Consultant with Telus and veteran in ad exchange development discusses the importance of understanding the value of first party data. Our conversation takes us from the basics of data management to the future and touches on Joni's keen interest in the rapid development in block chain.

Marc Brasset, Director of Digital Operations & Strategy at Western Media Group, shares his incredible depth of knowledge in the digital audio advertising space. Hearing Marc describe the possibilities and future of audio will make it impossible not to listen!

Alanna Gombert's commitment to driving transparancy in the digital media supply chain is unstoppable. From her notable role in developing Ads.txt in her role at the IAB Tech Lab, Alanna has jumped fully into cryptocurrency as Global CRO of MetaX a start up focused on "unblocking blockchain for digital advertising" and when you hear her discussing what this means for the industry, you'll understand...