The Business of Boutique Fitness

Expectations are powerful. Exceed them and soar high. Miss the mark, and endure the weight of shame or failure. Y'all, don't get saddled with these momentum-killers. Grab a coffee and your headphones for my latest podcast episode,  Mindset Matters: Shame, Leaving the Past Behind and Stepping into the Future.  Get insights on managing expectations and reframing perspective to leave shame and failur...

Boundaries can get a bad rap.   Like they're selfish. Or prohibitive.   But really, they're freeing.    And fundamental.    In my latest podcast episode, Mindset Matters: Building Boundaries Without Guilt, Coach Heather walks us through why boundaries matter, how to set them and how to hold them.   In Episode 611, you'll get 10 tips on establishing and enforcing boundaries. They're your practical...

AI is your most reliable, versatile team member.     It shows up on time. Everyday.    And does what you ask. Immediately.    Plus, it saves you time and money.   Y'all, what's not to love?   Let's take a hot second to explore what's possible in my latest podcast episode, Preparing for the Age of AI.    In Episode 610, Rory Flynn, a foremost AI marketing expert, shows how your business can benefit...

Hosting studio events is part art, part science. The science is your plan.  Don't underestimate its power. Hone your skills by tuning into the next segment in our series: Building a brand:  The ABCs of Boutique Fitness Marketing: E is for Events. In  Episode 609,  Coach Laurial shares the recipe for running successful events that drive people through your doors and keep them coming back.  The ingr...

Imagine a world where you feel better.  A lot better. Or a little better. Because y'all, that's really what our clients want.  So let's make it happen. Get your game plan going with  Expanding into Recovery with Coach Katie and Kyle Piotrowski, Regional Manager at Anytime Fitness.  In  Episode 608,  Kyle shares how Anytime added recovery services   and how your studio can get into the feel-good bu...

Don't play darts while blindfolded. Especially against a moving target. Looking for luck to hit the bullseye.  Sounds obvious, right?  But, y'all, that's what you're doing if you're running your business without goals. Play to win instead by establishing goals that drive you and your studio. In Episode 607, join coaches Josh and Peter for the next segment in  Building a brand: The ABCs of Boutique...

Y'all, Let's cut to the chase. Your promotions need some work…and we're here to talk about it! In EPISODE 606, Alison Zhang throws down some serious wisdom on making your fitness studio the talk of the town.  It's all about getting your brand stuck in people's heads (for all the right reasons). Quick sneak peek: What's a Promo?:  More than just ads…it's about heart connections. Beyond "Hey, Join U...

Are you ready to create a brand that's not just seen but felt? To forge an identity that's unmistakably yours? Tune in to  EPISODE 605  and let's embark on this journey together. 🚀 Branding: The Heartbeat of Your Studio In this episode, I dive deep into the essence of branding and why it's so much more than a snazzy logo or catchy tagline. Branding is the soul of your studio, the story that capti...

Are your team members evolving? It's one thing to assemble a group of talented individuals, but it's another to create an environment that encourages growth, creativity, and a  genuine love for what we do . If this sounds like your cup of tea, you're in for a treat!  Recently, we caught up with Coach Amanda. She's not just a whizz at fitness coaching; she's also a seasoned studio owner with a trea...

Y'all, Turns out, pumping iron and pumping your brain go hand in hand. It's science… In  Episode 603 , we're hanging out with Peter and Cara and they're thinking differently about how we're working out. Here's what we're diving into: Mind Over Matter:  How fitness feeds your brain as much as your muscles. True Talk:  Why being real with your clients builds more than just muscle. Niche Knowledge:  ...

602: best of - rerun episode 562 - The 7 Figure Teacher Training Framework

Y'all, What's your superpower?  For Jasmine, it's mindfulness. In  Episode 601 , we're chatting with Jasmine Judson, who took mindfulness from her mat to the map, creating the worldwide movement Shakti Rise." Here's the scoop: Mindfulness Meets Muscle:  How her mindfulness approach reshaped her fitness studios and created a global community. Breathing Through Business:  Why focusing on breath isn'...

Y'all, This one's not just another episode; it's a milestone! Episode 600  drops us into the lives of five fearless studio owners, all who've danced with chaos and led it into a waltz of success.  Ever thought success was a clean, straight path? Let's rethink that. As we crack open the doors to these unique journeys, we're celebrating the resilience, ingenuity, and heart it takes to turn the tides...

Y'all, Joshua Poole didn't just survive managing a fitness studio during the pandemic. He turned chaos into a 15% revenue increase month over month. From front desk to fitness mogul, his journey is the blueprint we've been missing. Here's the scoop: Big Moves from Small Beginnings:  How starting at the front desk set Joshua up for big-time success. The Pandemic Pivot:  Turning crisis into opportun...

Y'all, Ready for some serious inspo? In Episode 598, we're diving deep with Khadija Harmi, a true force of nature in the Middle East fitness scene. Khadija isn't just any entrepreneur…She's a mom, a Pilates guru, and the brain behind a game-changing fitness studio.  From a corporate desk to the heart of Kuwait's fitness scene…Khadijah's journey is a story passion-driven entrepreneurship. Here's wh...

Y'all, In every challenge lies an opportunity. And nobody knows that better than Janine Franke. In EPISODE 597, Janine opens up about her journey from globe-trotting expat to pioneering yoga in Strasbourg, France.  Here's what we're getting into: Finding Gold in a Sea of Challenges:  How the scarcity of qualified yoga instructors led her to start her own teacher training.  Multistyle Magic:  Offer...

Y'all, Just when we thought we'd seen it all…2024 rolls in with its bag of surprises. From the lingering effects of COVID to the brave new world of AI, this year is shaping up to be a rollercoaster of innovation, adaptation, and, yes, a little bit of hustle. In our latest chat – Episode 596 – we're lucky to have Coach Elle and Alina with us. They're diving deep into what's cooking in the UK's fitn...

Y'all,   Big News from the North!   And who better to deliver it than the brightest minds in the Canadian fitness industry, Hannah and Emily?   In Episode 595, they're not holding back.    They're sharing the full scoop on what's hot, what's new, and what's revolutionizing the fitness landscape in Canada.   (Our Canadian friends are in for a treat!)   Quick Sneak Peek: Trust Your Instincts: Hannah...

2024 is here, and guess what?    It's time to shake things up.    Traditional tactics? They're taking a backseat.    It's time to embrace the future.   In EPISODE 594, we're diving headfirst into the marketing trends that are totally reshaping the fitness world.    Let's dive in:  Video Vibes: It's all about getting personal. Think stories that connect, not just content that sells. Social Media Ma...

Y'all - Buckle up for this one!   Ready to meet a woman who's changing the fitness game in Fargo, North Dakota?    That's Cathryn.   In EPISODE 593, we're diving headfirst into Cathryn's remarkable journey.    From NYC's hustle to creating a Pilates oasis in the heartland of America…it's a story, Y'all.   Here's the scoop: Big City to Small Town: Cathryn swapped skyscrapers for the wide-open skies...

Y'all - Meet Magda.   Who's Magda?    Let's just say she's redefining fitness with a blend of passion, innovation, and sheer willpower.    Magda's transformation from a Pilates enthusiast to a fitness industry leader is the stuff of legends.   In EPISODE 592, we're taking a deep dive into Magda's journey and the unique blend of Pilates, Guruda, and Bungee that sets Pharonik Pilates apart.    Here'...

Yall, what does it take to become a household name in the fitness industry?   We asked the President of Basecamp Fitness just that.   I recently had an amazing heart-to-heart with Ben Camper, the innovative President of Base Camp Fitness.    Spoiler alert: Their journey is awe-inspiring.   Base Camp has made a name for itself in the boutique fitness world with its unique 35-minute high-intensity i...

Imagine a place where fitness is more than just exercise—it's more like a transformative experience.  In Episode 588, we're unveiling the magic behind one of London's hottest studios.  Join me as I dive deep with Rob Beal, Director of Fitness at Third Space.  Where we explore how this unique concept is revolutionizing the fitness landscape. Here's What We Uncover: A Sanctuary, Not Just a Gym:  Dis...