The Business Marketing Club Podcast

The Business Marketing Community from across client-side, agency, and consultancy gather to discuss how they are responding to the covid-19 crisis and where to focus next.  This week B2B marketer Dave Stevens hears from LinkedIn's Grace MacDonald, Addleshaw Goddard's Brian Macreadie, Tribe Communications' Karen Williams, and Women in Tech's Nim Haas.

Social media is no longer the new kid on the marketing block.  LinkedIn launched in 2003 and Instagram in 2010. Business Marketing Club Chair Dave Stevens asks freelance B2B Social Media Specialist Beth Lloyd, Oliver Matejka (B2B Copywriter at Unmind), and Sara Fernandez (Marketing and Communications Manager at Hitachi Vantara) about the place of social media in the marketing mix today. Scott Jack...

The Business Marketing Community from across client-side, agency, and consultancy gather to discuss how they are responding to the covid-19 crisis and where to focus next.  This week B2B marketer Dave Stevens hears from Centrica Business Solutions's Nic Midegs, WoolfHodson's Caroline Hodson, and Unmind's Oliver Matejka, and Make Digital Work's Helen Tonetti.

In a time of hyper-personalisation in B2B marketing, is there still a role for mass marketing? Business Marketing Club Chair Dave Stevens takes the views of Brian Macreadie (Head of Marketing at Addleshaw Goddard), Helen Brougham (Marketing Operations Manager at Telefonica O2), and Nic Midegs (Senior Product Marketing Manager at Centrica Business Solutions). Rob Skinner shares a key lesson she too...

The Business Marketing Community from across client-side, agency, and consultancy gather to discuss how they are responding to the covid-19 crisis and where to focus next.  This week B2B marketer Dave Stevens hears from global thought leader, bestselling author and inspiring speaker GeniusWorks' Peter Fisk.

16 million people in the UK – that’s one on four adults –experience a mental illness at some point each year ranging from anxiety and depression to alcohol dependence, substance misuse and psychosis.  As B2B marketers therefore we all have a responsibility when it comes to mental illness. Business Marketing Club Chair Dave Stevens talks to Rachel Egan (Senior Marketing Officer at Mind) and to Oliv...

Not before time the world is waking up to the climate crisis and now everyone is looking to do their part to make a change.  If you’re in a B2B Marketing role though, what is the optimal change that you can personally make to do your part?  Business Marketing Club Chair Dave Stevens talks to Senior Product Marketing Manager at Centrica Business Solutions Nic Midegs and Marketing Director at Carbon...

The Business Marketing Community from across client-side, agency, and consultancy gather to discuss how they are responding to the covid-19 crisis and where to focus next.  This week B2B marketer Dave Stevens hears from Sarah Donnelly (Marketing and Communications Director at Blick Rothenberg), from Marco Perotti (Founder of Media Effect), from Lorraine Emmett (Managing Director of Emmett & Ch...

Getting on in Business Marketing means looking after your team and yourself.  How should you go about building a great marketing team, recruit it, and retain it? And how should you go about getting your next post?  Business Marketing Club Chair Dave Stevens talks to B2B marketers Rachel Egan (Senior Marketing Officer at Mind) and Nim Haas (UK Advisory Board Member for Women in Tech), and to repres...

The Business Marketing Community from across client-side, agency, and consultancy gather to discuss how they are responding to the covid-19 crisis and where to focus next.  This week B2B marketer Dave Stevens hears from Antonia Wade (CMO of Capita), from Edel Walsh (Commercial Marketing Manager at McAfee), from Charlie Nicholson (Head of Planning at Really B2B), and from Teresa Allan (Founder of t...

The client-agency relationship in Business Marketing can be critical to the success or failure of a project, department, or business.  It’s a relationship that both parties have to invest in.  So how to get it right?  I speak to Antonia Wade, CMO of Capita and to Susie Clark, MD of Omobono who have contributed to a code of conduct for clients and agencies to live by; to Claire Lamb (Director of Sk...

Join Emeritus Professor of Cranfield University School of Management Malcolm McDonald to hear about how to develop financially quantified value propositions that capture the attention of their customers.  Malcolm is formerly Marketing and Sales Director of Canada Dry and now a Professor at six of the UK's top Business Schools and Chairman of four companies. According to McKinsey and our own resear...

The client-agency relationship in B2B marketing can be critical to the success or failure of a project, department, or business.  It’s a relationship that both parties have to invest in.  So how to get it right?  Business Marketing Club Chair Dave Stevens speaks to Teresa Allan, Founding Partner of the Magnus Club who has created a code of conduct for clients and agencies to live by; to Jon Lonsda...

B2B marketing starts with the customer but understanding the customer need can be difficult particularly when the product or service or technology is not yet on the market.  Business Marketing Club Chair Dave Stevens asks Gayle Cogswell (Business Consultant at 5200), Michael Williamson (CEO of Loyalty AI), and Lucy Stewart (Head of Client Services at Censuswide) for their tips on customer understa...

The Business Marketing Community from across client-side, agency, and consultancy gather to discuss how they are responding to the covid-19 crisis and where to focus next.  This week B2B marketer Dave Stevens hears from Rachael Evans (Co-Founder of Stack for Business), from Leor Franks (CMO of legal services firm Augusta Ventures), from Nadine Leighton (Head of Marketing EMEA and APAC at LexisNexi...

Time to celebrate the really transformational:  the content that we’ve read, seen, or heard that has really changed the way we think and do our day-to-day B2B marketing work. Business Marketing Club Chair Dave Stevens asks Nick Mason (CEO and Founder of Turtl), B2B Marketing Consultant Holly Gage, Richard Thomson (Managing Director of Kaptcha), Jane Lucken (Marketing Director of Carbon Intelligenc...

The Business Marketing Community from across client-side, agency, and consultancy gather to discuss how they are responding to the covid-19 crisis and where to focus next.  This week B2B marketer Dave Stevens hears from Fran Brosan (Chair and Co-Founder of creative and technology agency Omobono), from Helen McKenzie (Brand and Campaign Marketing manager at S&P Global), from Riaz Kanani (CEO of...

The use of B2B video marketing is apparently on the rise.  According to the Aberdeen Group, 67% of businesses are now using video to create brand awareness, 60% to drive conversions, and 53% to nurture leads.  But what is the place of video in today’s marketing mix and how should your business use it? B2B Marketer Dave Stevens talks to Managing Director of Through the I Scott Jackson, to freelance...

B2B marketers from client-side, agency, and consultancy discuss how they are responding to the cover crisis and where to focus next.  This week B2B marketer Dave Stevens hears from Lisa Daniels (Head of Enterprise Marketing at BT), from John Webb (Demand Generation MD at Dennis Publishing), from Charlie Whyman (B2B Marketing Consultant), and from Vernon Riley (Consultant with Smart Marketing Repor...

Dear Anonymous Prospective Podcast-Listener, We’ve got just the thing for you!  Personalisation is a key focus for B2B marketing in the new decade.  We’re told that just personalisation by name is not enough to be truly effective, that we should look to hyper-personalisation on our marketing, and that personalisation should extend through the sales funnel and into the customer lifecycle.  But watc...

B2B marketers from client-side, agency, and consultancy discuss how they are responding to the cover crisis and where to focus next.  This week B2B marketer Dave Stevens hears from Adam Morgan (Executive Creative Director of Adobe), from Heather Heefner (Principal at Dart Studio), from Luan Wise (B2B Marketing Consultant), and from Mark Saxby (Consultant with Status Social).

Lead generation is so last year.  The name of the game in B2B Marketing today is proactive demand generation.  So how do you get started, scale, and apply technology to it?  B2B Marketer Dave Stevens talks to B2B marketing consultant Holly Gage and to Gareth Case, CMO of Redstor about techniques for being proactive in Demand Generation. Founder of ProduceUK, Catherine Borowski shares some great B2...

B2B marketers from client-side, agency, and consultancy discuss how they are responding and where to focus next.  This week B2B marketer Dave Stevens hears from Malcolm McDonald (Emeritus Professor of Cranfield School of Management), from Oyinda Bishi (Head of EMEA Marketing at Crown Worldwide Group, a logistics and supply chain business), from Andrew Ainsworth (Marketing Strategy Manager at Ciriu...

Marketing is so focused on delivering content nowadays.  So it’s more important than ever that we’re able to measure the results of that focus. Business Marketing Club Chair Dave Stevens asks Mat Morrison, Head of Strategy at Digital Whiskey to share his experience. Santtu Kotilla (CMO of Leadoo) offers his advice on ABM and it’s not what you’d expect!  And Ben Perkins (Client and Markets Director...

B2B marketers from client-side, agency, and consultancy discuss how they are responding and where to focus next.  This week B2B marketer Dave Stevens hears from Andrea Clatworthy (Head of EMEIA Account-Based Marketing at Fujitsu), from Chris Wilson (Managing partner of Earnest, an award-winning B2B creative agency based in London and New York), from Lauren Heaton (Head of Marketing for online trai...