The Business Marketing Club Podcast

Just how far has B2B Marketing come?  How important is it to B2B businesses?  And what can we do to grow its importance still further?  Time for a stock check. In this special episode, Business Marketing Club Chair Dave Stevens takes the views of Daria Partas (Managing Partner at Grape), Robert Ainger (Director at First Communicate), Angela Richmond (Founder at RedFox Research), Ash Coleman-Smith...

B2B marketers from client-side, agency, and consultancy discuss how they are responding and where to focus next.  This week B2B marketer Dave Stevens hears from Ruth Clarke (Deputy Managing Director at strategic creative agency Six), from John Watton (VP EMEA Marketing at Yext, the search experience cloud company), from Aly Richards (CEO of Odyssiant, a SAAS platform), and from Jonathan Cann (Glob...

Lots of B2B marketers talk about account-based marketing but few practice it and fewer still practice it well. Business Marketing Club Chair Dave Stevens asks practitioner and specialist at ServiceNow Elise Miller and Head of Account-based Marketing at Fujitsu Andrea Clatworthy for their best case studies and what can be learned from them. Marketing Lead at Callsign Joe Clegg shares some great B2B...

B2B marketers from client-side, agency, and consultancy discuss how they are responding and where to focus next.  This week B2B marketer Dave Stevens hears from Sarah Ford (Director of Brand and Channels at Capita), from Dom Hawes (Group CEO at Selbey Anderson, an agency group of highly specialised marketing companies), from Ross Chapman (Marketing Director of PortSwigger Web Security, a computer...

Thought leadership is a key pillar of B2B marketing.  But what is it, what is its place in the marketing mix, what works, and how can you apply technology to it? Business Marketing Club Chair Dave Stevens talks to Managing Partner at Grape Daria Partas, Client and Markets Director of Deloitte UK Ben Perkins, and Strategic Marketing Director at Blick Rothenberg Sarah Donnelly about their experience...

As we continue to adjust to the unprecedented changes in the world around us, B2B marketers from client-side, agency, and consultancy discuss how they are responding and where to focus next.  This week B2B marketer Dave Stevens hears from Geraint Jones (Marketing Director of global strategy consultancy Clear), from Sophie Barnes (Senior Digital Programme Manager EMEA at computer software business...

It’s no longer enough for marketers to champion customer experience.  To be effective, we now need to be obsessed. But in the B2B world, has the customer been forgotten? Business Marketing Club Chair Dave Stevens talks to strategist at HPE Mitchell Feldman about what customer obsession is, how he has applied and measured it, and with what result.   And Zoe Hominick shares a key lesson she took on...

As we continue to adjust to the unprecedented changes in the world around us, B2B marketers from client-side, agency, and consultancy discuss how they are responding and where to focus next.  This week B2B marketer Dave Stevens hears from Andrew Last (Managing Director of Marketing at award-winning Pr and marketing agency Harvard), from Stuart Maister (Joint MD of Mutual Value, a consultancy firm...

B2B marketing is ever-changing and it’s important for all practitioners to keep on top of those developments if they are to stay current. Business Marketing Club Chair Dave Stevens asks Sarah Donnelly (Strategic Marketing Director at Blick Rothenberg), Steve Bishop (MD at Beach Marketing), Adele Ghantous (MD of Lapis Angularis), Alex Brayshaw (Managing Partner at Ogilvy), Natalie Edwards (Presiden...

The situation we face in the wake of the coronavirus outbreak is changing by the hour.  How we were reacting last week is already out of date.  So stay up to speed with how your fellow B2B marketers across the UK and in all sizes and shapes of business are reacting with our weekly webinars.  B2B marketer Dave Stevens hears from four different speakers each week with four very different perspective...

We're living in extraordinary times. The #coronavirus outbreak has swept the world and everybody needs to think differently. How should #B2B marketers change their approaches - right now, for the near term, and for the long term? 

Lots of B2B marketers talk about account-based marketing but few practice it and fewer still practice it well. Business Marketing Club Chair Dave Stevens asks Head of Business Marketing and CEX at O2 Zoe Hominick and CEO and Founder at Radiate B2B Riaz Kanani for their best case studies and what can be learned from them. CMO consultant Ash Coleman-Smith shares some great B2B marketing examples and...

B2B marketing is tough and it's costly.  Perhaps social selling is the answer? Business Marketing Club Chair Dave Stevens asks CMO of Leadoo Santtu Kottila about his experience. Chartered PR consultant and director at Metamorphic PR Jon Clements and Group Marketing Director of Bovill Polly Barton share some great B2B marketing examples and what they’ve learned from them 

What makes a great B2B marketer in the 2020s?  What skills are required and why?  And how do you acquire those skills in the first place?   Business Marketing Club Chair Dave Stevens asks Andrea Clatworthy (Head of Account-based Marketing at Fujitsu), Robert Ainger (B2B marketing director and consultant), Ros Barclay (Director at marketing and PR agency Coverdale Barclay), Andrew Ainsworth (market...

Compared to other areas of marketing, B2B marketing remains a young discipline.  Its future rests with the new generation of marketers entering the profession today. Business Marketing Club Chair Dave Stevens talks to the Drum’s Rising Star of 2019 Alexandra Webber about how we can all help nurture the next generation of B2B marketing stars. Head of Marketing and Communications at Osborne Clarke,...

B2B marketing operations is a long-established discipline but it’s changed much over the last ten years.  MD Adele Ghantous argues that it has become too focused on marketing technology to the exclusion of all else.  Business Marketing Club Chair Dave Stevens asks Adele how we should be doing marketing operations in 2020. Managing Partner at Ogilvy Alex Brayshaw and senior Managing Director at FTI...

It’s no longer enough for marketers to champion customer experience.  To be effective, we now need to be obsessed.  But in the B2B world, has the customer been forgotten? Business Marketing Club Chair Dave Stevens talks to CEO and Founder of agency Transmission Chris Bagnall and Founder of RedFox Research Angela Richmond and about what customer obsession is, how to apply it and measure it, and wit...

Coleman Parkes did some research amongst over 500 C-Suite execs around the world asking them what they looked for in thought leadership; when they read it; why, and also what they hated about it. Business Marketing Club Chair Dave Stevens asks CP consultant Simon Hayhurst what to look for in good thought leadership. Head of Marketing at PayDashboard Laura Hughes shares some great B2B marketing exa...

B2B marketing is tough and it's getting tougher every day.  Business Marketing Club Chair Dave Stevens asks a range of contributors for the qualities they believe are important in a B2B marketing leader today. Sophie Barnes shares a key lesson she took on the journey to being Social Media Manager at Workday. And Dave Stevens explains how the Business Marketing Club came about.

Chief Commercial Officer of DPL Richard Robinson has been driving marketing insights from customer data since his days at Google.  Business Marketing Club Chair Dave Stevens asks Richard what the criteria should be today for generating that crucial spark. Marketing Manager at construction and property specialists Stace, Tyler Lawrence shares some great B2B marketing examples and what he's learned...

Strategy versus tactics.  Where should you focus your budget and time between the top and bottom of the marketing funnel?  Business Marketing Club Chair Dave Stevens talks to brand and content director of Capita Sarah Ford and strategy director of marketing agency Omobono Simon McEvoy about where they stand. Marketing and Communications Lead at L&T Technology Services, Utkarsh Srivastav, share...

CMO of logistics firm Wincanton Nick Eades has been judging the account-based marketing awards for B2B Marketing magazine.  Business Marketing Club Chair Dave Stevens asks Nick what the criteria should be today for great account-based marketing. Head of Growth at PWC Nick Masters shares some great B2B marketing examples and what he's learned from them. Susie Clark shares a key lesson she took on t...

Agility is vital to success in B2B marketing today because it supports the need to accelerate digital transformations and it meets increasing and evolving customer needs.  Business Marketing Club Chair Dave Stevens talks to agile marketing coach John Webb and SAAS business solutions CMO Ross Chapman about what agile marketing is, how they have applied it, and with what result.   B2B Senior Marketi...