The Business Marketing Club Podcast

How business marketers deal with change.  B2B marketer Dave Stevens talks to Fladgate’s Ash Coleman-Smith, Planisware’s Samantha Moses, Purechannel’s Glenn Robertson, Impress Video’s Gurmit Samra, and Pegasystems’ Mathew Kent.

Business Marketers are sometimes accused of focusing on communication tactics rather than business strategy – an accusation that is used to justify why marketers rarely have a seat at the Board Room table. Co-Founder of Stack for Business Alexandra Kent tells Business Marketing Club Chair Dave Stevens where we should be focusing. Plus Nadine Leighton, Head of Marketing for EMEA and APAC at LexisNe...

Good content is said to be the key to effective business marketing. But in a world in which we use more and more channels that are hungry for content, how do we maintain the quality of what we produce? B2B Marketer Dave Stevens talks to Jay Ball, Managing Director at Prolific  Plus Helen McKenzie, Brand and Campaigns Marketing Manager at S&P Global Platts, on good marketing campaigns.  Badass...

Time to go a bit meta now! An increasingly popular way to deliver Business Marketing to your target audience is through podcasting. B2B Marketer Dave Stevens talks to Cheryl King, Managing Director of Markettiers, and to Russell Goldsmith, Founder of Audere Communications, about B2B podcasts. Plus Antonia Wade shares a key lesson she took on the journey to being Chief Marketing Officer of Capita....

A new series about how business marketers are dealing with change.  In this episode, B2B marketer Alex Brayshaw hears from VirtualStock's Tim Ferguson, Grape's Daria Partas, Omobono's Fran Brosan, and Panasonic Business Europe's Rachel Hinde-Harris.

Business Branding itself has a bad brand. It is said to lack independent inspiration. There’s no need for emotion because the focus is on getting to the RFP or tender. Instead it’s a tick-box exercise that encourages businesses not to differentiate. But is that fair? Business Marketer Dave Stevens is joined by Rebecca Highfield, Marketing Manager at Action Rocket, to discuss.  Plus consultant Uri...

A new series about how business marketers are dealing with change.  In this episode, B2B marketer Dave Stevens hears from Inspired Human's Perrine Farque, OpenJaw Technologies" Coline Lewis, Opportunitas's Robert Norum, and LeadFamly's Richard Robinson.

Business Branding itself has a bad brand. It is said to lack independent inspiration. There’s no need for emotion because the focus is on getting to the RFP or tender. Instead it’s a tick-box exercise that encourages businesses not to differentiate. But is that fair? Business Marketer Dave Stevens is joined by Strategy Consultant Uri Baruchin to discuss.  Plus Lisa Daniels, Head of Marketing at BT...

If you’re managing B2B marketing across countries, the temptation is to centralise and cut costs. But that risks reducing the connection with your customers who may operate with different languages, cultures, and traditions. Business Marketing Club Chair Dave Stevens speaks to Head of EMEA Marketing at Crown Worldwide Group Oyinda Bishi to tell us where to place ourselves on the scale between cent...

Not before time the world is waking up to the climate crisis and now everyone is looking to do their part to make a change. If you’re in a B2B Marketing role though, what is the optimal change that you can personally make to do your part? Business Marketing Club Chair Dave Stevens asks Global Sustainability Marketing Lead at PwC Sarah Watts for her experience and advice.  Adobe Executive Creative...

Business Marketing Club Chair Dave Stevens interviews a legend in marketing circles. Malcolm McDonald is Emeritus Professor of Cranfield University School of Management. Formerly marketing and sales director of Canada Dry. Now a professor at six of the UK’s top business schools and chairman of four companies. His “Marketing Plans” book should be the most regularly thumbed tome in any marketing lib...

A new series about how business marketers are dealing with change. In this episode, the Thames Valley community take over Show & Tell to launch The Business Marketing Club's NEW branch. Hosts Jason Neale, Gareth Case and Ruth Clarke are joined by Data Value Creation Lt d's Matthew Small, Webeo's Kirsty Dawe and Leadership & Career Coach Carly Ferguson.

We are today marketing in a downturn. And when marketing in a downturn, attention necessarily focuses on lead generation. So what techniques work best for driving acquisition in a recession? B2B Marketer Dave Stevens talks to Helen Kensett, founder of CogniClick and author of the book “Sales Mind”.  Plus Heather Heefner, Principal at Dart Studio, explains how to manage communications in a crisis....

Differentiate or sell cheap has been the mantra in Business Marketing for a long time now. But is it really true? The academic press is increasingly challenging whether or not it’s really possible for any business to be unique. Business marketer Dave Stevens talks to Head of the Financial Services practice at CLEAR John Riley about differentiation in B2B Marketing.  Meanwhile, Stephanie Clarke, Ma...

A new series about how business marketers are dealing with change.  In this episode, B2B marketer Dave Stevens hears from PwC's Stefan Doering, global marketing leader Sumeet Vermani, Greentarget Global Group's Dafina Grapci-Penney, and LexisNexis UK's Matthew Leopold.

Mobilising your workforce to promote your organisation is a risk. Mistakes happen. So how to avoid them? What is best practice employee advocacy? B2BMarketerDaveStevenstalkstoSarahGoodall,Founderof Tribal Impact about how to address the challenge.  Heather Heefner, Principal at Dart Studio, shares some story-telling best practice.  And Head of Marketing at the UK Deals Practice of PwC David Nelson...

SEO is different in the B2B world to that in B2C. Conversion is lower, keywords have lower volumes, and branding is everywhere. Business Marketing Club Chair Dave Stevens speaks to John Watton, VP of Marketing at Yext to tell us more. Dominic Hawes, Group CEO of Selbey Anderson, and Fran Brosan, Chair and Co- Founder of Omobono, propound some lessons we can take from the covid crisis. And Colin Le...

A new series about how business marketers are dealing with change.  In the second episode, B2B marketer Alex Brayshaw hears from Strategic IC's Fes Askari, Bird & Bird's Hayley Brooksbank, Seen & Read's Scott McLean, and L&T Technology Services's Utkarsh Srivistav.

B2B marketing is no different to every other profession. It’d been changed by the COVID-19 crisis. B2B marketers have lost work, projects, and livelihoods as a result of their businesses quite understandably needing to cut costs and rein in debt. For some that has led to unexpected redundancy from their work. If that’s happened, it can be a traumatic and stressful experience and difficult to handl...

Newly founded small businesses must often operate on a shoestring budget when it comes to marketing. But there are lots of great ways of getting word out without breaking the bank. Business Marketing Club Chair Dave Stevens asks Charlie Whyman, B2B Business Development Consultant and LinkedIn Trainer, to explore some of these methods. And Dominic Hawes, Group CEO of Selbey Anderson, explains how a...

A new series about how business marketers are dealing with change.  In the second episode, B2B marketer Laura Hughes hears from IBM's Samantha Bentley, O2 (Telefonica UK)'s Zoe Hominick, product consultant Asomi Ithia, and Sharper B2B Marketing's Russ Powell.

Social media platforms such as LinkedIn, Twitter, Facebook, Instagram, Pinterest, Snapchat, and TikTok have become part of many people’s everyday life. Back in April, Warwick Business School surveyed B2B social media use and they’ve just collated their results. B2B Marketer Dave Stevens talks to Marketing Consultant Luan Wise about the findings.  Plus Head of Business and Industry Marketing at Pan...

You’re only as good as your marketing content because it’s your content that needs to balance a consumer’s intent with the objectives of your business. But how to get that balance right? B2B marketer Dave Stevens talks to Aly Richards, CEO of Odyssiant, and Jonathan Cann, Global CRM Director at Namecheap, about really sweating your content.  Head of Business and Industry Marketing at Panasonic Bus...

A new series about how business marketers are dealing with change.  In the first episode, B2B marketer Dave Stevens hears from HRS Group's Louis Fernandes, Ingenuity's Chris Kemp, RedFox Research's Angela Richmond, and digital consultant Beth Lloyd-Wright.

Intent data can be very useful for B2B marketers in the ongoing quest for customer insight. But what is it, how do you deploy it, and how do you deploy it well? B2B Marketer Dave Stevens talks to Marco Perotti and to Louis Fernandes, MD of HRS Group for Northern Europe about techniques for being insightful with intent.  CEO of Odyssiant, Aly Richards shares some great B2B marketing examples and wh...