The Business Marketing Club Podcast

The Master-Plan Agile marketing is said to be the future – a discipline that challenges the need for a plan. B2B Marketer Dave Stevens asks marketing consultant Doug Marshall to help us navigate the debate between long-term planning and agile. Plus co-host of The Product Group Asomi Ithia talks about the marketing skills we need, and Founder and Managing Director of Grist Andrew Rogerson discusses...

There’s lots of talk of the need for integration of marketing and sales and in many organisations this is now seen as something of an essential. There’s much less discussion of the need for integration between marketing and product management. Business Marketer Dave Stevens speaks with Asomi Ithia, senior product professional, author, mentor, and co-host of the Product Group. Plus Clients and Mark...

We’re living in interesting times and there’s a growing trend for marketers to comment on them. Brands are vying with each other to support Black Lives Matter, Immigration, Carbon Zero, and so on. But should they be? B2B Marketer Dave Stevens is joined by Matthew Leopold, Head of Brand, PR, and Content Marketing at LexisNexis UK. Plus Managing Director of Green Target Global Group Dafina Grapci-Pe...

Even the best campaigns and landing pages won’t yield the results you’re after if you’re not targeting the right audiences.  Business marketer Dave Stevens talks to Faye Thomassen, Head of Marketing at Mediahawk.  Plus Head of Brand and PR and Content Marketing at LexisNexis UK Matthew Leopold on vanity metrics and WoolfHodson’s Caroline Hodson on some great business marketing.

“If your value proposition is not customer-centric, you’re affecting your conversion rate immediately.” Business marketer Dave Stevens speaks to marketing consultant Kate Denham about targeting. Plus CEO and Founder of Adaptomy Will Wright on getting marketing heard in the boardroom, senior strategic marketer Alex Brayshaw on change in business marketing, and Head of Marketing at Mediahawk Faye Th...

For a discipline that is so focused on great communication, business marketers can be very poor at an internal focus. B2B marketer Dave Stevens meets Associate Director at BPE Search Rowan Fisk talks about using LinkedIn for recruitment, Managing Director at Green Target Global Group Dafina Grapci-Penney mixes politics and marketing, and marketing consultant Kate Denham celebrates some great busin...

The business recruitment market is a tough one at present, so let’s get ourselves the views of a recruitment specialist. Business Marketer Dave Stevens is joined by Rowan Fisk, Associate Director of BPE search. Meanwhile Head of Strategy and Content at LesniakSwann Matthew Hicks brings some emotion to business marketing, Account Director at Agent 3 Kate Bodie tells us about her business marketing...

No Code is booming right now. But what does that mean for business marketers? Business Marketer Dave Stevens is joined to talk about No Code by technology marketing consultant Emma Westley. Meanwhile Account Director at Agent 3 Kate Bodie talks Alchemy in Business Marketing, Founder of Adaptomy Will Wright tells us about his career journey, and Head of Strategy and Content at LesniakSwann Matthew...

Building yourself a career in Business Marketing can be tough particularly in light of the covid crisis.  B2B Marketer Dave Stevens is joined by Johan Haeger, Sales and Marketing at Cinode, for some advice on surviving and thriving in a difficult environment.  Plus Senior Strategist at Six Nicky Lloyd talks about brand authenticity; business coach Jennifer Hough shares a key requirement in marketi...

There’s lots of talk of the need for integration of marketing and sales and in many organisations this is now seen as something of an essential. There’s much less discussion of the need for integration between marketing and sales processes and systems. B2B Marketer Dave Stevens is joined by Director at Sales Process Engineering, Patrick Rea to correct that.  Plus Head of Online at PwC, Nick Master...

The pace of tech change in the profession of business marketing is growing ever faster. There are more and more technologies that business marketers are employing to do their work. B2B Marketer Dave Stevens is joined by strategic marketer Alex Brayshaw to look at some of it.  Plus Group Marketing Director of OpenPayd, Adam Trainis talks about brand differentiation; Head of Online at PwC, Nick Mast...

In times of risk adversity, influencer marketing can play a greater role than ever. B2B Marketer Dave Stevens isjoined by Andrew Last, Managing Director at Harvard.   Plus business coach Jennifer Hough talks about support for business marketers; Senior Strategist at Six, Nicky Lloyd shares a key lesson she took on her marketing journey; and Sales and Marketing at Cinode, Johan Haeger celebrates gr...

The thing about Business Marketing is that you’re not promoting soap. Soap is a simple product. It’s easy to understand. Everyone know what it does, its benefits, and how to use it. In business marketing, you’re often promoting complex product and services. Joining B2B Marketer Dave Stevens to discuss how to market complexity is freelance marketing consultant Ayo Abbas.  Plus CMO of Deloitte, Anna...

Building yourself a career in Business Marketing can be tough particularly in the light of the covid crisis. Business marketer Dave Stevens talks to Annabel Rake, CMO of Deloitte, for some advice on surviving and thriving in a difficult environment.  Plus Managing Partner of DMA Partners, Philip Martin talks about copy-writing; Freelance Marketing Consultant, Ayo Abbas shares a key lesson she took...

If you can’t measure it, you can’t improve it. But so much Business Marketing goes unmeasured. B2B Marketer Dave Stevens talks measurement with Helen Tonetti, Digital and Social Media Advisor at Make Digital Work.  Plus Content and Social Marketing Manager at LinkedIn Marketing Solutions, Grace MacDonald talks about digital advertising; Senior Global Marketing Director at S&P Global Market Int...

It used to be said that retention marketing was critical as the most cost effective means of making sales. In recent years though the work of Byron Sharp among others has blown that theory out of the water. So what is the role of retention marketing in business today? B2B Marketer Dave Stevens talks to Senior Global Marketing Director at S&P Global Market Intelligence Amie Stankiste to find ou...

We all know that today’s globalised ecosystem is becoming increasingly competitive, and success depends on the quality and effectiveness of market led strategic planning. On paper the challenge is simple: identify your target customers and build them an offer that delivers a competitive advantage. But transforming product-facing, financially-driven strategies into effective market led approaches i...

Business Marketer Dave Stevens talks to a legend in marketing circles in a wide- ranging interview. Rory Sutherland is the Vice Chairman of Ogilvy in the UK and co-founder of that business’s behavioural science practice. He has variously been President of the IPA, Chair of Judges for the Direct Jury at Cannes, and speaker at TED Global. He is the author of two books The Wiki Man and Alchemy: the S...

The future of the UK is diverse. 57% of first degrees are obtained by women. 25% of primary and secondary school children are BAME. 50% of all adults will be over 50 by 2030. But business is not diverse today and business marketing has a role to play in fixing that. B2B Marketer Dave Stevens talks to .  Plus Founder of WoolfHodson Caroline Hodson on employee engagement; author of the Age of Influe...

Influencer marketing has changed. Social media has democratised authority and influence and information is created and consumed differently. Business marketer Dave Stevens talks to Neal Schaffer, author of The Age of Influence.  Plus Alisha Lyndon, CEO of MomentumABM, on growth marketing; Paul Cash, Founder of Rooster Punk, on his B2B marketing journey, and Perrine Farque, Founder of Inspired-Huma...

New Year is a time for taking stock and re-thinking what we do and how we do it. And this year the Covid global crisis reinforces that still more. I’m joined by the B2B Marketer Dave Stevens talks to Founder of Rooster Punk Paul Cash, who has been reflecting on the future of Business Marketing at this time.  Plus CEO of GeniusWorks Peter Fisk reframes Business Marketing; Founder of WoolfHodson Car...

What is your customer buying experience? How can you influence it? And what’s the practical experience of those people who have achieved success in practically applying these techniques? Business marketer Dave Stevens is joined by Lindsay Lovell, Marketing Director at BusyLamp to talk about growth marketing.  Plus Founder of Sea Level Marketing Consultancy Sarah Sutton talks about marketing campai...

crisis has put a greater pressure on businesses to generate demand and leads and that in turn puts a sharp focus on the relationship between the two teams in an organisation that make this happen: Sales and Marketing. Business Marketer Dave Stevens is joined by Samantha Bentley, Campaign leader for Customer Experience at IBM to talk about sales enablement. Plus Marketing Manager at Upskill Digital...

A rebranding or brand refresh exercise can take a long time, which can be a problem in the Business Marketing space when your product and market areconstantlyevolving. BusinessMarketerDaveStevenstalkstoGwen Lafage, General Manager of Skona Europe, who claims to have the solution. Plus B2B Marketer Simon Leadbetter talks about marketing as an investment, Sam Bentley shares a key lesson she took on...

Business marketing is not an island. And it can be difficult to be effective if marketers don’t align their plans with comms, BD, and sales specialists. B2B Marketer Dave Stevens talks to Leor Franks, CMO of Augusta Ventures, about marketing alignment. Plus Chief Marketing Officer of Capita Antonia Wade on branding. Alice ter Haar shares a key lesson she took on the journey to being Founder of Bad...