The Business Bestie Podcast

When Deanna Wolfe? joins the Business Bestie Podcast, you know you're going to walk away with pages of notes. In this episode, we sit down with our business coach and longtime mentor, Deanna, to talk about entrepreneurship, personal branding, social media, motherhood, sales, and the mindset shifts that help women stop waiting for perfect and start taking action. We dive into why so many women...

Okay besties, this episode goes in a direction we did not expect and we loved every minute of it. We sat down with writer, media dietitian, and sustainability expert Christina Manian to talk about her career journey, how she built a successful freelance writing business, and why she's intentionally designed her life around what matters most to her. What started as a conversation about media wo...

Okay besties… this episode is SUCH a good behind-the-scenes look at what it actually feels like to start putting yourself out there in media. We’re sitting down with two recent media mentorship grads — Lainey Younkin and Megan Huff — to talk about what happened when they stopped waiting and started pitching, networking, creating content, and saying yes to opportunities that felt a little scary. Fr...

Okay besties… this episode is SUCH a good reminder that your career path does not have to be linear. We’re sitting down with Dr. Renee Korczak — media dietitian, researcher, entrepreneur, and founder of Good Gut Family — to talk about the winding road that brought her from pre-med student to food industry scientist to PhD researcher to building her own business in the media space. This conversatio...

Episode Description: Okay besties… this one is for anyone who feels stuck between “this isn’t it” and “what do I do next?” We’re sitting down with Chelsea LeBlanc — a media dietitian, mom, and entrepreneur — who shares how she went from clinical work (including the chaos of hospital life during COVID 😅) to building a career in media that actually fits her life. From starting her blog 10 years ago...

Okay besties… this one is for anyone in the “is this actually going to work?” phase. We’re sitting down with Katharine — a dietitian, mom of three, and past media mentorship student — who is in her first real year of building a media career… and she is in it. From starting with a food blog to landing brand partnerships, TV segments, and even covering her family’s daycare expenses through media wor...

Okay besties… we’re pulling back the curtain on this one. Being a media dietitian can look super fun from the outside. TV segments, brand deals, cool opportunities. But there’s a whole lot that people don’t see. In this episode, we’re getting real about what it actually takes to build a career in media. From sending 30 pitches to land one opportunity, to contracts coming and going, to figuring thi...

Okay besties… this episode is one of those full circle moments that we LOVE. We’re sitting down with Brooke — a media dietitian who was once in our mentorship saying, “I don’t even know what to post on social media”… and now she’s doing TV segments, brand partnerships, consulting work, and honestly just doing it all. We talk about what it really looked like to start from zero, how she pushed past...

Okay besties… we are fresh off the Business Bestie Retreat and honestly we are still riding the high from the entire weekend. In this episode we’re giving you the full behind-the-scenes recap — from planning the retreat (which was way harder than we expected) to the powerful conversations, unexpected breakthroughs, and the incredible connections that happened when a group of women entrepreneurs ca...

Okay besties… this one is SO good. We are sitting down with the incredible Stefani Sassos, Director of Nutrition & Fitness at Good Housekeeping — and we go everywhere in this conversation. From media responsibility and AI trends to meal prep hacks, CrossFit at 5am, supplement scams (yes, Amazon 👀), and how to actually balance a career in the city with kids at home. Steph pulls back the curtai...

If you’ve ever wondered how someone goes from dietetic intern to brand partnerships and TV segments—with a few pantyliner mishaps along the way—this episode is for you. We’re hanging out with our sweet friend and fellow media dietitian Mackenzie Burgess of Cheerful Choices, and she’s walking us through everything from her first awkward TV segment (spoiler alert: things fell out ) to her organized-...

In this episode, we’re joined by our sweet friend, fellow RD, and former Media Mentorship mentee, Amy Davis . This is an honest, super-tactical conversation about career pivots, creative work, mindset, and building a business that feels as good as it looks. In this episode, we talk about: Why continuing to move forward matters, even when you feel like stopping The importance of learning the art of...

This episode is for the besties who want to make bank in their kitchen…literally. We’re breaking down everything you need to know about pre-produced brand video packages including the kind that get you booked on TV without leaving your house, and get your brand featured in multiple markets… from one single recording. We’re also sharing what’s happening inside our Media Mentorship (kicking off Janu...

Ready to pitch brands without the awkward emails, unrealistic rates, or ghosting? We brought in our OG business bestie and PR queen, Beth Keeton, to spill the juicy behind-the-scenes tea from her side of the media table. Beth’s worked with everyone from Natural Delights to Chicken of the Sea to, yes… Jeff Goldblum. (We KNOW.) We’re talking all about how dietitians, content creators, and health pro...

Ever feel like your evidence-based voice is being drowned out by viral wellness nonsense? SAME. This episode is for all the health pros who are sick of the fear-mongering, overwhelmed by misinformation, and wondering if it’s even worth showing up online. Spoiler: it is. And we’re here to remind you why . We’re diving into what it’s really like to work in the online nutrition and wellness space tod...

What does a day in the life of a media dietitian really look like? Well, bestie, it’s not just green smoothies and perfectly lit content. It’s car screams, missed windshield wipers, live TV chaos, and yes — moments of pure “I can’t believe this is my job” joy. In this episode, we each take you through a real (very real) day in our lives. From TV segments and content creation to school pickups and...

Hey Bestie! When was the last time you really paused to ask yourself, “What do I actually want?” In this episode, we’re talking all about clarity — how to get it, what blocks it, and why the best ideas always come when you give yourself room to breathe . From journaling prompts to martinis and “napkin talks,” we’re sharing the real-life ways we’ve made space for inspiration, big dreams, and game-c...

We missed you, besties! Season 2 is here and so are we with baby squeaks, chaotic schedules, and big updates in tow. In this episode, we’re catching up on everything from Kristen’s maternity leave and newborn life (spoiler: Baby Etta has arrived!) to Gillean’s marathon of brand trips, conferences, and somehow keeping three kids alive while doing it all. We also spill all the tea on our Business Be...

Hey Besties! Let’s be honest — the mental load is real, and the division of labor at home can feel… a lot. In this episode, we’re diving into all the unspoken tasks, the invisible work, and the everyday chaos of managing careers, kids, and household duties. We’re talking about how things have shifted since becoming moms, the roles we’ve taken on (sometimes by default), and how we’re still learning...

Hey Besties! Ever wonder what really goes into those shiny sponsored posts on Instagram? Spoiler: it's way more than snapping a cute pic with a product. This episode is your full behind-the-scenes playbook for planning, creating, and delivering standout sponsored content that brands love — and pay for. We’re breaking down everything from landing the gig to pitching yourself, writing a content...

Hey Besties! Buckle up! This episode is part maternity leave survival guide, part life update, and all real talk. Kristen is sharing what it looks like to prep for baby #2 as an entrepreneur (spoiler: there’s no corporate leave, just caffeine and chaos), and we’re reflecting on what we’ve learned the hard way about rest, boundaries, hustle culture, and giving yourself grace in the messy middle. We...

Hey Besties! Let’s talk about something we ALL go through — those moments when your business or brand just doesn’t feel right anymore. Maybe you’ve outgrown it, maybe your life has changed, or maybe it’s just not sparking joy (à la Marie Kondo). In this episode, we’re getting real about what it looks like to evolve your brand, your niche, and your identity as a business owner. Gillean shares the f...

Hey Besties! We’re back with a full breakdown on how to crush your next (or first!) virtual TV segment — straight from your kitchen. If you’ve ever wondered how to make TV magic without stepping foot in a studio, this episode is for you. We’re walking you through the full scoop: what virtual TV is, how it compares to in-studio work, how to land paid partnerships, and exactly what you need to get s...

Hey Besties! In this episode, we’re getting real about something we get asked all the time: How do you do it all? Spoiler alert: we don’t. But what we do have? Boundaries. The kind that help us balance working mom life without losing our minds (most days). We’re talking about how our days actually look, what we’ve learned about setting limits, and how we’re adjusting in real time as life shifts ar...

Hey Besties! We recorded this one LIVE — and you could feel the energy in the room. We’re talking all about living in the gap — that weird, messy in-between season when you know you're meant for more, but you're not there yet. You’ve got the vision, the calling, maybe even the Pinterest board—but the finish line feels just out of reach. Whether you're navigating a big life change, motherhood, care...