The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

Have you considered hiring a consultant or freelancer to get your built environment marketing done? Then this is the episode for you.  My guests are Julia Nicholls and Dominque Staindl who talk about their work as communications consultants. We look at: ·      how the consultant/freelancer model works ·      how to find the right consultant for you  · ...

Hello and welcome to Marketing In Times of Recovery, the bi-weekly built environment marketing podcast. And I’m your host Ayo Abbas , founder and director of Abbas Marketing.  Welcome to the first of my very special three-part series that will look at Marketing Models: Different Ways To Get Your Marketing Done.  In this first episode we take a look at group and online programme by interv...

Hello and welcome to Marketing In Times of Recovery, the bi-weekly built environment marketing podcast. And I’m your host Ayo Abbas , founder and director of Abbas Marketing.  We are back after an extended end-of-year break. This episode is the trailer for a special mini-series I'm running over the next three weeks which will look at Marketing Models: Different Ways To Get Your Marketing Done...

Welcome to a very special episode of Marketing In Times of Recovery.  I'm your festive host, Ayo Abbas, Founder and built environment marketing consultant at Abbas Marketing .  My podcast during 2021 has had many many inspirational guests so this special episode is a zippy round-up of some of their best truthbombs and marketing advice that I hope will inspire your marketing efforts into...

Hello and welcome to Marketing In Times of Recovery, the bi-weekly built environment marketing podcast. And I’m your host Ayo Abbas , founder and director of Abbas Marketing.   Today my guest is Trudy Lewis from Colinear.  Trudy is a communications consultant, an exec coach and a podcaster so there was a lot of topics for us to talk about. I’ve known Trudy from when we both worked at Mac...

Hello and welcome to Marketing In Times of Recovery, the bi-weekly built environment marketing podcast. And I’m your host Ayo Abbas , founder and director of Abbas Marketing.   Today my guest is Helen Kettlebrorough from Gleeds. Gleeds is a company whose marketing has caught my attention in the past few years for being smart, distinctive and colourful.   In our conversation, we cover how...

Hello and welcome to Marketing In Times of Recovery, the bi-weekly built environment marketing podcast. And I’m your host Ayo Abbas, founder and director of Abbas Marketing.   Today my guest is Magnus Ström from Ström Architects who design one-off high-end houses.   Magnus takes a laser-focused approach to marketing and in this interview, we touch on how:  the practice focuses on a...

Hello and welcome to the latest episode of Marketing In Times of Recovery.  And I’m your host Ayo Abbas , a built environment marketing consultant who delivers strategy, awesome content and campaigns for leading built environment firms.    I first heard today’s guest on a podcast last year and she has been on my wishlist ever since. She is Iben Falconer from SOM and she’s based in N...

Hello and welcome to the latest episode of Marketing In Times of Recovery hosted by  Ayo Abbas , a built environment marketing consultant and founder of Abbas Marketing. It's part two of my interview with Danielle Regan and Dave Hendy from Mace.  If you've not checked out part 1 make sure you do before hitting play here. In our discussion, we talk about: The process Mace took to set thei...

Hello and welcome to the latest episode of Marketing In Times of Recovery hosted by  Ayo Abbas , a built environment marketing consultant and founder of Abbas Marketing. It's part one of a two-parter with today’s guests are Danielle Regan and Dave Hendy from Mace.  In our discussion, we talk about: The role of the business partner as the glue that joins the marketing team with the busine...

Hello and welcome to the latest episode of Marketing In Times of Recovery hosted by  Ayo Abbas , a built environment marketing consultant and founder of Abbas Marketing. It’s April 29 2021 and today’s guest is Vivi Koroma Kala who does the marketing at architectural firm Jestico and Whiles.   In our discussion, we talk about their work as an employee-owned practice, how they tackle digit...

Hello and welcome to the latest episode of Marketing In Times of Recovery. I’m your host Ayo Abbas, a built environment marketing consultant and founder of Abbas Marketing. Today’s guests are the highly talented engineers Stephen Melville and James Solly who run Format Engineers. I know both of them from when I worked at Ramboll many moons ago. In our discussion, we talk about a host of things fro...

Hello and welcome to the latest episode of Marketing In Times of Recovery.  I’m your host Ayo Abbas, a built environment marketing consultant and founder of Abbas Marketing.  Today’s guest is the rather lovely Rebecca Snow who is the Communications Director at West London-based architectural firm Stiff + Trevillion.    In our discussion we talk about: their work as a practice&n...

Welcome to Marketing In Times of Recovery and I'm your host Ayo Abbas a built environment marketing consultant from Abbas Marketing .  And here’s the third and final part of my Australian takeover special.   If you’ve not checked out part I and part II make sure you do before listening to this one. My guests of course are: Amy Edwards, Markedly Nikita Morell , Copywriter and Marketing St...

Here’s part 2 of our Australian takeover special.   If you’ve not checked out part 1 make sure you do then listen to this one. Welcome to my newly revamped podcast Marketing In Times of Recovery.   I'm your host Ayo Abbas a built environment marketing consultant from Abbas Marketing. My guests are: Amy Edwards, Markedly Nikita Morell , Copywriter and Marketing Strategist Dave Sharp, Vani...

Welcome to my newly revamped podcast Marketing In Times of Recovery.  I'm your host Ayo Abbas a built environment marketing consultant from Abbas Marketing. And to kick off our revised show name we’re kicking off with a 3 part Australian takeover special.    A couple of my previous guests cited Australian practices as being their inspiration so that’s where the idea for this special...

Marketing In Times of Crisis is no more.   We're shifting our focus to recovery as let's face it - you can't stay in a state of crisis or panic for over a year.  Stay tuned for new episodes from Friday 21 May 2021.  Check out this trailer to hear more about the change.  Thanks for listening,  Ayo Abbas Marketing In Times of Recovery Podcast Host  If you like the show, do us a favour...

Welcome to the latest episode of Marketing In Times of Crisis.  I'm your host Ayo Abbas, marketing consultant who specialises and loves in all things built environment. Today is Thursday 18 February 2021 and we’re in lockdown part III.  My guests today are George Bradley and Ewald Van Der Straeten from architecture firm BVDS.  We had a great conversation which touched on: Their new...

Welcome to the latest episode of Marketing In Times of Crisis hosted by me, Ayo Abbas, a marketing consultant who specialises in all things built environment. Today's guest is Emily Binning who is the UK Head of Brand and Marketing at global engineering powerhouse WSP. I know Emily from when we both worked at Arup and this interview was a lovely way to reconnect. Key takeaways How strategy should...

Welcome to the latest episode of Marketing In Times of Crisis hosted by me, Ayo Abbas, a marketing consultant who specialises in all things built environment.   Today's guests are someone I've known for years from when she worked at Foster and Partners and I was at Arup, fellow Marketing Consultant Susie Lober and one of her clients' Graham Handley who runs his own practice in Cambr...

As an end of year treat and to hopefully spur you on into 2021, here's  a special compilation episode of my Marketing In Times of Crisis podcast. Each of my guests gives their one tip at the end of their podcast interview.  Marketing In Times of Crisis has been a special project  that I, Ayo Abbas , launched during lockdown.  I wanted  to shine a spotlight on a diverse range of built environm...

Welcome to the latest episode of Marketing In Times of Crisis and I'm your host Ayo Abbas, a marketing consultant who specialises in all things built environment.   Today's guest is someone I've known for years on the engineering and architectural marketing circuit, Vanessa Talbot-Brown who leads the marketing team at engineering firm Buro Happold. The brilliant marketing efforts of...

Today I’m excited to share my latest marketing interview which with architect Amos Goldreich who runs his own practice of 04. In just a few years' he has amassed an Instagram following of 30,000.  I'm your host Ayo Abbas, a freelance marketing consultant.  Key takeaways How digital marketing has helped his firm How he’s won 8 projects during lockdown including 4 via social media His tips...

Welcome to the latest episode of Marketing In Times Of Crisis and I’m your host marketing consultant Ayo Abbas. My guest today is the formidable Sumita Singha who is an architect, author and artist.  Earlier this year Sumita's industry profile was raised when she ran as a candidate for the RIBA presidency. Key Takeaways -       The opportunities for young practices to partner up with larger o...

Welcome to the latest episode of Marketing In Times of Crisis.  I’m your host Ayo Abbas, a built environment marketing consultant. Today my guest is Renee O’Drobinak who is Communications Manager at Hawkins Brown architects.    Key takeaways How branding is important and it takes time to get right. It’s far more than just your logo and colours and is about capturing the essence of who your company...