The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

Are you tired of seeing tons of boring marketing in the built environment?  Well, you're in luck with this week's episode. It is a short solo episode where I talk about the plethora of boring marketing and how more marketers should be taking a stand to stop it. Resources and links Find out about Abbas Marketing here  Check out Rob Mayhew  View Hobbycraft Wimbledon The Built Environm...

How do you make the most out of events and conferences as part of your marketing?  As  I was heading to UKREiiF last month I interviewed Andrew Foord , Head of UK Marketing at JLL before and after the show.  I wanted to see how they approached a major conference where they took a large contingent of staff, hosted their own pavilion and ran a raft of networking events.  It's a f...

On the back of attending UKREiiF and other events happening in the current events season, this episode is all about making the best of great content through repurposing so that you get more out of your content.  This episode is an example of repurposing in itself, as it's a podcast version of our "It's A B2B Comms Thing' LinkedIn live series from 2022.  Resources and links Find out about...

Events and conferences are a big investment from both a financial and time perspective but also are a huge opportunity. Today’s episode is jam-packed with hints, tips and practical ideas about how you can make the most out of events so you harness them to get the most value.  As I’m off to UKREIIF in a few weeks, I’m speaking to Nathan Spencer , Director who is talking about how to get the mo...

Today's episode is a solo one where I'm sharing my thoughts on the changing social media landscape - what's hot and what's not.  It's adapted from a talk that I did as part of CommsFest last month, an event for housing associations' comms people.  The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing and is hosted by me...

Today’s interview is a special one.  It’s with Tristram Carfrae who is a Deputy Co-Chair of Arup. Arup is a global sustainable development consultancy, delivering work focused on producing safe, inclusive and resilient communities, infrastructure and cities.  Arup is a firm I know well as I have had two stints working there one when I was full-time there from 2006 – 2009 and another more...

Today’s show is a bit of a collab with BuildUp – a built environment marketing community network.  This episode is about personal brand and is taken from a fireside chat online session that I participated in earlier this week.  The interviewer is Dom Staindl and the other speaker is Chris Moore from Price and Myers.  In this episode you’ll hear about:  What personal brand is an...

Today’s interview is where we go stateside as I interview Andrew Athias , who is the Digital Director for Silvi Materials in Philadelphia.  Silvi Materials is a great example of a traditional construction firm trying something different, TikTok, to market itself and it paying off.  This interview was recorded the morning after Philadelphia’s loss in the Superbowl.  In this episode:&...

Welcome back to the new season of The Built Environment Marketing Show. And to mix things up this year I'll be doing a mix of solo episodes and interviews and still publishing once a month. Today's episode is hosted by me Ayo Abbas  and sees me gettng to grips with my view on ChatGPT and AI technology.  I look into it from a built environment, a marketing and an educational perspective.&...

Hello and welcome to The Built Environment Marketing Show roundup hosted by marketing consultant Ayo Abbas from Abbas Marketing.  In this episode, I share: the marketing trends I think we should be paying attention to in '23  share some of the best clips and advice from my interviews in 2022 talk about what's next for this show in 23. the funniest blooper from all the interviews this yea...

Today's show is a cracker and takes a slightly different angle as we delve more into the world of business-to-consumer (B2C) marketing and talk about the private residential sector.  My two amazing guests are Sarah Canning and Deenie Lee, co/founders of the marketing agency The Property Marketing Strategists.  In this episode, we talk about: Why data and research should be the foundation...

Welcome to my first proper solo episode of  The Built Environment Marketing Show. A show hosted by me Ayo Abbas, from Abbas Marketing . As it's the last day of COP27 it seems apt to release an episode about why I think all marketing communications need to upskill when it comes to sustainability-related communications. Anyway, do take a listen to this short solo episode and do let me know what...

Today’s special interview is a deep dive into ‘Securing PR without projects.’ My guest was creative PR expert Hannah Cox MCIPR . We covered everything from the difference between press and PR, what journalists really want, wider PR/Comms opportunities worth exploring, how to follow up with a journalist without pestering them, messaging and much more. The Built Environment Marketing Show is the new...

The growth in podcast listening in the UK is due to grow to 28 million listeners by 2026.  If you fancy getting a piece of the podcasting pie for your business do check out my podcast interview with Comms Consultant Emma Drake where we talk about podcasting for growth.  We cover a lot of ground including: What to think about when picking a topic and format for your podcast Why starting o...

LinkedIn is the social platform for business and in this episode which is my 3rd recording over on LinkedIn we took  a deep dive into ‘How to get your LinkedIn activity firing on all cylinders with my guest property writer Stacey Meadwell . We covered a lot of ground including: what to post what makes a good post what types of posts to do and how often to post why going viral isn't everything...

Work-winning and networking are fundamental parts of staying in business, so it was a joy to talk to Leonie Thomas from Red Jasper Consulting on these two very important things. We delved into: The difference between responding vs reacting when it comes to bidding The importance of having the right mindset as a bidder and how it can positively transform how you work. Networking tips both online an...

Conversions, behavioural analytics, SEO, backlinks, cyber security, the importance of having a good content strategy and how to avoid rage clicks are just some of the topics covered in this highly action packed episode of The Built Environment Marketing Show.  My guest is Tom Garfield from Tom Garfield Marketing and we take a deep dive into ‘How to improve your website without spending a ton...

Hello and welcome to The Built Environment Marketing Show and I’m still your host A yo Abbas from Abbas Marketing .   This special episode is to let you know about our new podcast name and that we'll start our new season of episodes on here from Friday October 07. And the biggest news is that we're going live every day this week.  W/c October 3 where I'll be live on LinkedIn recordi...

Thanks so much for being a regular listener of Marketing In Times of Recovery hosted by me, Ayo Abbas, a built environment marketing consultant.  To celebrate hitting a milestone of 6000 downloads I wanted to share a bit more about how the podcast came about with you.    The show will be on a break until September so do use the summer to relax and catch up on the previous 35 episode...

Anyone who knows me, knows that I do love engineers and engineering in general, way more than I love architecture truth be none. So, today’s interview is a bit of an engineering marketing fest with Chris Moore who leads the communications team at engineering firm Price and Myers and he is also on the BuildUp! Built environment networking group committee which I also am part of.  In this episo...

If you’re looking to hire an interim or trying to change your marketing strategy to a new focus, this is the episode for you.  It features Caroline Copland who is an interim marketing director talking about her latest role at Rider Levett Bucknall.    In this talk we look at:  Moving from a regional led to sector led strategy How listening holds the key to marketing success How...

I’m finalising my next podcast interview, so time for another throwback this week, my interview with Pascale Scheurer from July 2020.  As it’s Digital Construction Week, this conversation feels even more pertinent covering ‘Strategy, technology & digital’.  Pascale has had a varied career from working in tech to architecture and has amazing insights to share. We touch on topics including the i...

Have you figured out the tone of voice for your business and what matters to you and most importantly clients?  Does your communication style really embody who you are? My guests are writer Juliette Mitchell from Architypal and Darren Leach and  Simon Drayson from architectural practice George and James.  In this episode, we look at how Simon and Darren worked with Juliette to devel...

Today I'm replaying my most downloaded episode with one of my most fascinating conversations with Rick Robinson who leads the global smart places team at Jacobs.  This was recorded during lockdown one in August 2020 so it's interesting to look back on what was going on then and how much is still very much relevant today. Rick aka The Urban Technologist is a tech and digital pioneer who b...

Collaboration is a hot topic across the built environment as people realise that we can do so much more together so today’s episode delves into collectives and how they can help to supercharge your marketing. My guests are Tanisha Raffiuddin from the LDN Collective and Luke Neve from Comms Crits who talk about their work as comms specialists who work as part of collectives.  Timestamps 00:00:...