Greg Bray and Kevin Weitzel

The Builder Marketing Podcast

Business EN ↓ 344 episodes

Welcome to The Builder Marketing Podcast, your go-to source for home builder marketing excellence. Each week, we deliver inspiration, cutting-edge insights, and actionable strategies designed to help you stay sharp, reach today's buyers, and generate more sales-ready leads. Join us for real-world conversations with industry leaders who share proven ideas and the tactics that actually work. Hosts Greg Bray, President of Blue Tangerine, and Kevin Weitzel, VP of Business Development and Sales at Outhouse, bring you a wealth of home builder marketing experience. Join them each week as they intervi...

Author

Greg Bray and Kevin Weitzel

Category

Business

Latest episode

Jul 8, 2026

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Episodes

Episode #160: Putting Customers First Strengthens Business - Gina Nixon 12.04.2023

This week on The Home Builder Digital Marketing Podcast, Gina Nixon of Thomas James Homes joins Greg and Kevin to discuss how putting customers first strengthens every aspect of a home building business.   https://www.buildermarketingpodcast.com/episodes/160-putting-customers-first-strengthens-business-gina-nixon

Episode #159: Integrating Buy Online Processes - Jason Harper 05.04.2023

This week on The Home Builder Digital Marketing Podcast, Jason Harper of Hunter Quinn Homes joins Greg and Kevin to discuss why home builders should start integrating buy online processes. https://www.buildermarketingpodcast.com/episodes/159-integrating-buy-online-processes-jason-harper

Episode #158: Balancing Technology and Human Connection - Nick Chitty 29.03.2023

This week on The Home Builder Digital Marketing Podcast, Nick Chitty of CommVersion joins Greg and Kevin to discuss how to balance technology and human connection, particularly when using chatbots. https://www.buildermarketingpodcast.com/episodes/158-balancing-technology-and-human-conncetion-nick-chitty

Episode #157: The Benefits of Understanding Analytics - Caroline Ashe 22.03.2023

This week on The Home Builder Digital Marketing Podcast, Caroline Ashe of Ivey Homes joins Greg and Kevin to discuss how important understanding analytics is when evaluating the success of digital marketing campaigns. https://www.buildermarketingpodcast.com/episodes/episode-157-the-benefits-of-understanding-analytics-caroline-ashe

Episode #156: Trust Between Builders and Realtors - Kim Guley 15.03.2023

This week on The Home Builder Digital Marketing Podcast, Kim Guley of Builder Boost joins Greg and Kevin to discuss how trust between new home builders and real estate agents helps build valuable relationships and facilitates more new home sales. https://www.buildermarketingpodcast.com/episodes/156-trust-between-builders-and-realtors-kim-guley

Episode #155: 2023 International Builders' Show Recap - Greg Bray and Kevin Weitzel 08.03.2023

This week on The Home Builder Digital Marketing Podcast, Greg and Kevin discuss some of the highlights of the 2023 NAHB International Builders' Show. https://www.buildermarketingpodcast.com/episodes/155-2023-international-builders-show-recap-greg-bray-and-kevin-weitzel  

Episode #154: Understanding Today's New Home Buyer - Alisa Poncher 01.03.2023

This week on The Home Builder Digital Marketing Podcast, Alisa Poncher of Strategic Business Specialists joins Greg and Kevin to discuss why home builders must understand the various demographics of today's new home buyers. https://www.buildermarketingpodcast.com/episodes/154-understanding-todays-new-home-buyer-alisa-poncher

Episode #153: Online Buying Behavior Research Study - Blue Tangerine 22.02.2023

This week is a special episode of The Home Builder Digital Marketing Podcast where we share a recorded webinar Greg did with Susan Baier of Audience Audit. In this webinar, they discuss the proprietary attitudinal research study that Blue Tangerine conducted to understand better how home buyers interact with home builders online.  https://www.buildermarketingpodcast.com/episodes/153-online-buying-...

Episode #152: Small Changes Can Lead to Big Results - Samantha Ostert 15.02.2023

This week on The Home Builder Digital Marketing Podcast, Samantha Ostert of Skogman Homes joins Greg and Kevin to discuss how small changes in digital marketing strategy can lead to big results. https://www.buildermarketingpodcast.com/episodes/152-small-changes-can-lead-to-big-results-samantha-ostert

Episode #151: The Value of Marketing Mistakes - Carol Horton 08.02.2023

This week on The Home Builder Digital Marketing Podcast, Carol Horton of Kindred Homes joins Greg and Kevin to discuss the value marketing mistakes can offer when they lead to opportunities, change, and growth. https://www.buildermarketingpodcast.com/episodes/151-the-value-of-marketing-mistakes-carol-horton

Episode #150: The Purpose is the People in Home Building - Taylor Burtner 01.02.2023

This week on The Home Builder Digital Marketing Podcast, Taylor Burtner of Manuel Builders joins Greg and Kevin to discuss why the fundamental purpose of home building is about connecting with people and impacting their lives through home ownership. https://www.buildermarketingpodcast.com/episodes/150-the-purpose-is-the-people-in-home-building-taylor-burtner

Episode #149: Realtors and Builders Can Be Friends - Sharra Mercer 25.01.2023

This week on The Home Builder Digital Marketing Podcast, Sharra Mercer of the Gary Mercer Team joins Greg and Kevin to discuss how new construction builders and real estate agents can cooperate towards mutually beneficial results. https://www.buildermarketingpodcast.com/episodes/149-realtors-and-builders-can-be-friends-sharra-mercer

Episode #148: How Sales Can Support Marketing - Keith McKinney 18.01.2023

This week on The Home Builder Digital Marketing Podcast, Keith McKinney of New Home Star joins Greg and Kevin to discuss how sales teams can support home builder marketing processes. https://www.buildermarketingpodcast.com/episodes/148-how-sales-can-support-marketing-keith-mckinney

Episode #147: Information and Authentic Engagement - Danielle Davis 11.01.2023

This week on The Home Builder Digital Marketing Podcast, Danielle Davis of McStain Neighborhoods joins Greg and Kevin to discuss how providing information creates transparency, trust, and authentic engagement with home buyers. https://www.buildermarketingpodcast.com/episodes/147-information-and-authentic-engagement-danielle-davis

Episode #146: Influencer Marketing Strategies - Ryan Hilliard 04.01.2023

This week on The Home Builder Digital Marketing Podcast, Ryan Hilliard of HypeAuditor joins Greg and Kevin to discuss creating successful influencer marketing strategies based on strong purposes and goals. https://www.buildermarketingpodcast.com/episodes/146-influencer-marketing-strategies-ryan-hilliard

Episode #145: Connecting to Buyers Through Communication - Corey Brady 28.12.2022

This week on The Home Builder Digital Marketing Podcast, Corey Brady of Kartchner Homes joins Greg and Kevin to discuss the value of staying connected to buyers during the home buying process with consistent and clear communication. https://www.buildermarketingpodcast.com/episodes/145-connecting-to-buyers-through-communication-corey-brady

Episode #144: The Power of Visuals in Home Builder Marketing - Mert Karakus 21.12.2022

This week on The Home Builder Digital Marketing Podcast, Mert Karakus of Oda Studio joins Greg and Kevin to discuss the power of visuals in home builder digital marketing. https://www.buildermarketingpodcast.com/episodes/144-the-power-of-visuals-in-home-builder-marketing-mert-karakus

Episode #143: Home Builder Marketing Starts With a Story - Janell Norton 14.12.2022

This week on The Home Builder Digital Marketing Podcast, Janell Norton of DC DesignBar joins Greg and Kevin to discuss why successful home builder marketing starts with a story. https://www.buildermarketingpodcast.com/episodes/143-home-builder-marketing-starts-with-a-story-janell-norton

Episode #142: The Continuous Need for Change in Marketing - Eva Gribler 07.12.2022

This week on The Home Builder Digital Marketing Podcast, Eva Gribler of Onyx+East joins Greg and Kevin to discuss how to weather the continuous need for change in home builder marketing. https://www.buildermarketingpodcast.com/episodes/142-the-continuous-need-for-change-in-marketing-eva-gribler

Episode #141: Marketing With Quality Customer Data - Ed Carey 30.11.2022

This week on The Home Builder Digital Marketing Podcast, Ed Carey of Audience Town joins Greg and Kevin to discuss the importance of marketing real estate with quality customer data. https://www.buildermarketingpodcast.com/episodes/141-marketing-with-quality-customer-data-ed-carey

Episode #140: Balancing Sales and Marketing Initiatives - Steve Bradford 23.11.2022

This week on The Home Builder Digital Marketing Podcast, Steve Bradford of Sales Solve Everything joins Greg and Kevin to discuss balancing sales and marketing initiatives in the ebb and flow of the home building market. https://www.buildermarketingpodcast.com/episodes/140-balancing-sales-and-marketing-initiatives-steve-bradford

Episode #139: Successful Home Sales in Any Market - Bob Schultz 16.11.2022

This week on The Home Builder Digital Marketing Podcast, Bob Schultz of The International New Home Sales Specialists joins Greg and Kevin to discuss how home builders can have successful home sales regardless of market conditions.

Episode #138: Giving Social Media a More Personal Touch - Gail Bonnstetter 09.11.2022

This week on The Home Builder Digital Marketing Podcast, Gail Bonnstetter of Carpenter Homes joins Greg and Kevin to discuss how to bring a more personal approach to social media posts that don't have to be perfect. https://www.buildermarketingpodcast.com/episodes/138-giving-social-media-a-more-personal-touch-gail-bonnstetter

Episode #137: Creating and Posting Social Media Content - Kelly Borgen 02.11.2022

This week on The Home Builder Digital Marketing Podcast, Kelly Borgen of Get Community joins Greg and Kevin to discuss effective ways to create and post social media content. https://www.buildermarketingpodcast.com/episodes/137-creating-and-posting-social-media-content-kelly-borgen

Episode #136: Using the Whole Buffalo in Digital Marketing - Mark Hirschfeld 26.10.2022

This week on The Home Builder Digital Marketing Podcast, Mark Hirschfeld of Maronda Homes joins Greg and Kevin to discuss repurposing digital marketing content to expand audience reach. https://www.buildermarketingpodcast.com/episodes/136-using-the-whole-buffalo-in-digital-marketing-mark-hirschfeld

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