The Builder Marketing Podcast

This week on The Home Builder Digital Marketing Podcast, Monaca Onstad of OnPlace joins Greg and Kevin to discuss how home builders can build a brand story around the communities they build in and connect more authentically with home buyers. https://www.buildermarketingpodcast.com/episodes/279-building-a-brand-story-around-community-monaca-onstad

This week on The Home Builder Digital Marketing Podcast, Greg and Kevin discuss how AI is changing the way home builder digital marketers approach Search Engine Optimization. https://www.buildermarketingpodcast.com/episodes/278-has-ai-killed-seo-greg-bray-and-kevin-weitzel

This week on The Home Builder Digital Marketing Podcast, Maureen Ladley of John Burns Research and Consulting joins Greg and Kevin to discuss how consumer research can guide home builders in making insightful, data-driven decisions. https://www.buildermarketingpodcast.com/episodes/277-consumer-research-for-home-builders-maureen-ladley

This week on The Home Builder Digital Marketing Podcast, Ryan Taft of Impact Eighty-Eight joins Greg and Kevin to discuss why home builder digital marketing and sales teams should focus more on improving home buyers' lives and less on selling homes. https://www.buildermarketingpodcast.com/episodes/276-selling-life-improvement-to-home-buyers-ryan-taft

This week on The Home Builder Digital Marketing Podcast, Brian Barrett of Oak Creek Trail joins Greg and Kevin to discuss how home builders can optimize their email marketing strategies to capture more quality leads. https://www.buildermarketingpodcast.com/episodes/275-optimizing-home-builder-email-marketing-brian-barrett

This week on The Home Builder Digital Marketing Podcast, Brian Kernohan of Lumin.ai joins Greg and Kevin to discuss what Lumin.ai's Mystery Shopper Results show about home builders' lead follow-up times and responses.   https://www.buildermarketingpodcast.com/episodes/274-examining-home-builder-lead-response-brian-kernohan

This week on The Home Builder Digital Marketing Podcast, Sebastian Jimenez of Rilla joins Greg and Kevin to discuss how sales managers can use AI to transcribe and analyze conversations between new home sales consultants and prospective home buyers and provide feedback that will improve dialogue and increase sales.  https://www.buildermarketingpodcast.com/episodes/273-improving-conversations-with-...

This week on The Home Builder Digital Marketing Podcast, Marc Regardie of Homes.com joins Greg and Kevin to discuss the importance of connecting home buyers with comprehensive information as they search for new construction buying opportunities. https://www.buildermarketingpodcast.com/episodes/272-connecting-home-buyers-with-information-marc-regardie

This week on The Home Builder Digital Marketing Podcast, Greg and Kevin discuss data feed management that helps home builders organize community, plan, and inventory data, and create properly formatted automated listing feeds to syndicate to home listing sites. https://www.buildermarketingpodcast.com/episodes/271-home-builder-data-management-greg-bray-and-kevin-weitzel

This week on The Home Builder Digital Marketing Podcast, Carol Morgan of Denim Marketing joins Greg and Kevin to discuss the critical role social media marketing plays for home builders in creating engagement and connection with prospective home buyers. https://www.buildermarketingpodcast.com/episodes/270-social-media-marketing-for-home-builders-carol-morgan

This week on The Home Builder Digital Marketing Podcast, Stephanie Lane of Geranium joins Greg and Kevin to discuss how informative home builder digital marketing can help qualify leads and streamline the sales process. https://www.buildermarketingpodcast.com/episodes/269-informative-home-builder-digital-marketing-stephanie-lane

This week on The Home Builder Digital Marketing Podcast, Michelle Mambuca of Barron Collier Companies joins Greg and Kevin to discuss how home builder digital marketers can deliver marketing with integrity.  https://www.buildermarketingpodcast.com/episodes/268-delivering-home-builder-marketing-with-integrity-michelle-mambuca

This week on The Home Builder Digital Marketing Podcast, Mike Bills of AtlasRTX joins Greg and Kevin to discuss home builder customer engagement AI tools that answer customer questions immediately, schedule appointments, and help sell homes faster. https://www.buildermarketingpodcast.com/episodes/267-home-builder-customer-engagement-ai-tools-mike-bills

This week on The Home Builder Digital Marketing Podcast, Taylor Humphrey of Pacesetter Homes joins Greg and Kevin to discuss how home builders can distinguish their sales and marketing to create an exceptional home buyer experience. https://www.buildermarketingpodcast.com/episodes/266-distinguishing-your-sales-and-marketing-taylor-humphrey

This week on The Home Builder Digital Marketing Podcast, Greg and Kevin discuss how home builders can utilize interactive floor plans to increase leads and sales, and they can be leveraged to accelerate the home buyer decision making process. https://www.buildermarketingpodcast.com/episodes/265-interactive-floor-plans-greg-bray-and-kevin-weitzel

This week on The Home Builder Digital Marketing Podcast, Kirsten Nease of Cornerstone Homes joins Greg and Kevin to discuss how finding a unique selling proposition can help home builders strengthen and focus digital marketing strategies. https://www.buildermarketingpodcast.com/episodes/264-finding-your-unique-selling-proposition-kirsten-nease

This week on The Home Builder Digital Marketing Podcast, Dani Cook of Scott Communities joins Greg and Kevin to discuss what smaller home builders can do to initiate home builder digital marketing.  https://www.buildermarketingpodcast.com/episodes/263-initiating-home-builder-digital-marketing-dani-cook

This week on The Home Builder Digital Marketing Podcast, Stephanie Walker of Rancho Mission Viejo joins Greg and Kevin to discuss how home builders and developers market to home buyers in master-planned communities.  https://www.buildermarketingpodcast.com/episodes/262-marketing-for-master-planned-communities-stephanie-walker  

This week on The Home Builder Digital Marketing Podcast, Megan Bakel of Landsea Homes joins Greg and Kevin to discuss how home builders can merge sales and marketing to convert more leads and create a better home buying experience. https://www.buildermarketingpodcast.com/episodes/261-merging-home-builder-sales-and-marketing-megan-bakel

This week on The Home Builder Digital Marketing Podcast, Jay Dixon of AdsIntelligence Marketing joins Greg and Kevin to discuss home builder digital marketing strategies that generate more qualified leads. https://www.buildermarketingpodcast.com/episodes/260-home-builder-digital-marketing-strategies-jay-dixon  

This week on The Home Builder Digital Marketing Podcast, Greg and Kevin recap highlights from the NAHB International Builders' Show in Las Vegas where home builder digital marketers were able to connect and learn from the industry's digital marketing experts.   https://www.buildermarketingpodcast.com/episodes/259-2025-international-builders-show-recap-greg-bray-and-kevin-weitzel

This week on The Home Builder Digital Marketing Podcast, Jimmy Diffee of Bokka Group joins Greg and Kevin to discuss the 2024 Home Buyer Conversion Report, a detailed analysis that will help home builders understand the key influences that cause home buyers to take action.  https://www.buildermarketingpodcast.com/episodes/258-the-2024-home-buyer-conversion-report-jimmy-diffee

This week on The Home Builder Digital Marketing Podcast, Tom Nelson of NDG Communications joins Greg and Kevin to discuss why exceptional home builder digital marketing requires adaptability and open-mindedness.  https://www.buildermarketingpodcast.com/episodes/257-exceptional-marketing-requires-adaptability-tom-nelson  

This week on The Home Builder Digital Marketing Podcast, Greg and Kevin discuss how home builders can use geofencing for more precise ad targeting and to generate more qualified home buyer leads.  https://www.buildermarketingpodcast.com/episodes/256-effective-home-builder-geofencing-greg-bray-and-kevin-weitzel

This week on The Home Builder Digital Marketing Podcast, Russ Wright of VisionAIry Success Engineering joins Greg and Kevin to discuss how AI tools can help home builders revolutionize their business and transform the home buying experience. https://www.buildermarketingpodcast.com/episodes/255-ai-tools-that-revolutionize-home-buying-russ-wright