The Brian Nichols Show

The Brian Nichols Show

News EN ↓ 1131 episodes

Instead of focusing on winning arguments, we’re teaching the basic fundamentals of sales and marketing and how we can use them to WIN in both the worlds of business and politics; teaching you how to meet people where they're at on the issues they care about. Welcome to The Brian Nichols Show.

Author

The Brian Nichols Show

Category

News

Podcast website

briannicholsshow.com

Latest episode

Jul 10, 2026

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Episodes

279: Sunday Candidate Highlight Series- Natalie Bruno for Oklahoma Governor 11.07.2021

On today's Sunday Candidate Highlights Series, we discuss the age-old truth… "Most people like to cheer for The underdogs, but they don't like to vote for them."  Natalie Bruno is running for governor in Oklahoma as a Libertarian and joins the program today to help bring her marketing expertise to the program and to the Liberty movement talking not only about the issues that are important to her c...

278: Why Does it Cost So Much To Build a New Home? -with David Belman 09.07.2021

Towards the tail end of summer, I had a viral tweet that was retweeted by Rob Schneider that highlighted the rampant inflation taking place, particularly as it pertains to the impact on the building and greater construction industry.  Well, today's guest just happens to be the original author of that post from over on Facebook, and is one owner of a Belman Homes and host of The Home Building Hero...

277: Money and the Rule of Law -with Alex Salter 07.07.2021

If you're like me, then the idea of having an entire conversation about money, monetary theory, money supply, and the rules that govern them does not sound compelling in the slightest. However, get ready to have your expectations and preconceived notions blown away, as today we're not only making monetary policy interesting but showing how your average person can actually help have a direct say in...

276: Why Aren't Your Ads Working? -with Chris Goyzueta 05.07.2021

You've spent the time, energy, and money in ads... so why aren't they working? If you've had that thought cross your mind at one point or another (looking at you, business owners and political candidates!), then today's episode is a lifesaver. The professor is in, as Chris Goyzueta returns for another "Marketing Monday" here on The Brian Nichols Show! Wonder no longer as to how best to run ads, wh...

275: SPECIAL July 4th Episode ("To Sell Freedom, Listen More"; Brian Nichols on Kibbe on Liberty) 04.07.2021

Happy July 4th! A little bit of a different episode today, as we're going back in time to my appearance over on Matt Kibbe's phenomenal program on The Blaze Radio Network, Kibbe on Liberty. Back at the beginning of the year, we talked all things sales, specifically the importance of asking good questions, creating value, and listening. With everyone hanging around the BBQ and pool this holiday wee...

274: Selling Free Markets with Gen Z Storytellers -with Hannah Cox 02.07.2021

Telling stories is important in sales. But who is telling the story is just as important. FEE (Foundation for Economic Education) understands that, and with their goal of reaching and empowering Gen Z free marketeers, enter the brand new "Hazlitt Project". Hannah Cox returns to the program as a member of FEE, outlining how the Hazlitt Project will focus on meeting Gen Z where they're at on the iss...

273: Meeting Gen Z Where They're At -with Isabella Riley 30.06.2021

One of the fastest-growing demographics in the American electorate is Gen Z. And while many in politics like to do an "old man yells at cloud" routine when discussing issues with Gen Z, we at The Brian Nichols Show understand that Gen Z is quite literally the future, and with that, share a lot of fundamental beliefs that those in the Liberty Movement share as well. So how do we effectively meet Ge...

272: Telling Stories that Sell -with Jeremy Todd 28.06.2021

We know that telling stories is one of the most classic pastimes and shared experiences of the human experience. However, telling stories can also be used the help in the sales process, as it allows us to take complex ideas and relate them to your average person in a hyper-personal way that shows the true value of the solutions we're selling. Jeremy Todd returns to the program to discuss all thing...

271: Sunday Candidate Highlight Series: Kelly Carden for Kern County Board of Supervisors 27.06.2021

Local politics aren't as sexy as national politics. Everyone wants to get involved with their national campaigns and support those ever-popular national candidates. However, too often than not, people ignore the fact that local politics infinitely impacts their lives, their communities, and the people they care about the most directly. Today's guest is Kelly Carden, who realized that first-hand an...

270: Will the Democrats Really Run Kamala Harris in 2024? -with Anna James Zeigler 25.06.2021

Would the Democratic Party really run someone as inauthentic as Kamala Harris when voters are demanding authenticity?  Based on how Kamala Harris did in the 2020 Democratic Primaries (or rather, how badly she did), it doesn't seem to be wise to present her as the only option... and yet, that might be the only thing the Democrats can do. Anna James Zeigler returns to the program to show who else th...

269: Government Fails Those in Need the Most -with Thomas Quiter 23.06.2021

What happens when someone in need gets told by the government "I'm sorry, I can't help you"? That's a conversation Thomas Quiter is all to familiar with. As a disabilities advocate, Tom has experience first-hand how inefficient and inept government is in actually helping those in need. Listen as Tom outlines why this help motivate him to run for Senate in the 52nd District in New York, and how he...

268: Making Liberty-Loving Super Fans -with Chris Goyzueta 21.06.2021

People want to discover something new, then tell someone about it. In bridging the world of politics and marketing, creating a customer journey that turns the prospect into a super fan is the ultimate goal. Chris Goyzueta returns to bring his marketing expertise to the liberty movement on today's Marketing Monday episode of the program! WATCH ON YOUTUBE: https://www.youtube.com/watch?v=CsWOFI-Yaq4...

267: Sunday Candidate Highlight Series: Nate "Honey Badger" Atkins for Mayor of Minneapolis, MN 20.06.2021

What would you do if you had to charge your customers a "stadium tax" to pay for a brand new NFL stadium? That's the question many business owners face in downtown Minneapolis, MN with the brand new US Bank Stadium housing the Minnesota Vikings in downtown Minneapolis. Nate "Honey Badger" Atkins joins the program to outline the libertarian position on such a tax, plus why he decided to run for off...

266: Gen Z Wants Doers, Not Talkers -with Tahmineh Dehbozorgi 18.06.2021

When it comes to solving the problems they see in the world, Gen Z is looking for real, tangible solutions. Liberty can be that solution. Tahmineh Dehbozorgi joins the program as a member of Young Voices and as a member of Gen Z, helping to outline the specific problems Gen Z sees needing solved and how they are looking for those solutions around them, outside the confines of government. WATCH ON...

265: Follow the Science! (On Lockdowns and Liberty) 16.06.2021

"Follow the Science!" Tired of that phrase over the past year and a half yet? Well, perhaps you shouldn't get too comfortable with retiring that expression to the back corners of your mind, as a very fervent (and loud) group of pro-bureaucratic "experts" have been digging their heels in while defending the government's COVID narratives. Today's guests join the program to help destroy narrative aft...

264: Becoming the Trusted Adviser (Uncovering Pain Points) -with Jeremy Todd 14.06.2021

Don't try fitting a square peg through a round hole. Sometimes, your solution or product just isn't the right fit for your buyer. But by asking better questions to understand your buyer's pain point, you can the better understand how your product or solution solves their problem. Jeremy Todd returns to the program for our recurring Sales Strategies segment to dig into how to best uncover those pai...

263: Sunday Candidate Highlight Series- Alden Johnson for Mississippi's 4th Congressional District 13.06.2021

From civil asset forfeiture to legalizing cannabis, the Libertarian Party has been leading the charge on civil liberties issues in the United States. Alden Johnson is running for Mississippi's 4th congressional district the help bring that mindset a personal Liberty to Mississippi's Southern congressional district. With the goals of helping improve transparency in government coupled with removing...

262: Imagine A World Without Veteran Suicide -with Wyly Gray from VeteransofWar.org 11.06.2021

22 veterans commit suicide each day. Veterans of War have made it a point and their mission to create a world without veteran suicide. Ironically enough, today's guest is using plant medicines nicknamed The Vine of the Dead the help solve the trauma end demons that veterans are dealing with every single day. Wyly Gray joins the program to show how group psychedelic therapy implant medicine like ay...

261: Meeting People Where They're At... On Clubhouse! -with Jess Mears 09.06.2021

Meeting people where they're at... it's not just a fancy expression I like to say a lot on the program, but rather, the best way to actually get someone believe you care about them and the problems they're facing. Jess Mears has found amazing success in taking this model and using it on the new social media site, "Clubhouse", as it's giving her the chance to have some simply amazing conversations...

260: The Power of Recurring Content for Libertarian Candidates -with Chris Goyzueta 07.06.2021

How can Libertarian candidates stay top of mind with voters using recurring content? Chris Goyzueta has promoted, booked & produced over 2,500 concerts and joins today's "Marketing Monday to show how Libertarians can use a variety of recurring content to stay top of mind with their voters. YOUTUBE: https://www.youtube.com/watch?v=slV8z3aYyv8&t=1520s Episode Sponsors- MUD\WTR: https://bit.ly/38QBpH...

259: Sunday Candidate Highlight Series- Travis "Bull" Johnson for US Congress (MN-07) 06.06.2021

What if libertarian solutions could cut help your grocery bill in half? Travis "Bull" Johnson is running for Congress in Minnesota to help reawaken the spirit that helped elect Governor Jesse Ventura, and as a Libertarian, farmer, and veteran, presenting solutions to the seventh district in Minnesota to help answer the questions people are asking. How can libertarian solutions help Minnesotans tax...

258: How Can Songwriting Help Sell Liberty? -with Wes David 04.06.2021

Songs tell stories in ways few mediums can rival. Learn how we can leverage songwriting to help sell liberty to more people today. Wes David is a singer/songwriter and libertarian who joins the show to help outline how the art of songwriting is a skill libertarians can learn from in terms of effectively communicating complex ideas layered with a sense of emotion. SHOW SPONSORS- Liberty Sales Ebook...

257: People Don't Want to be Converted! -with Brian McWilliams 02.06.2021

Think of the last time you changed you mind when somebody was actively trying to change your mind. No, seriously. think about. Rarely does this happen. Why? Simple... BECAUSE PEOPLE DON'T WANT TO BE CONVERTED. Brian McWilliams from Electric Libertyland over on the Lions of Liberty Network joins the program to show how libertarians can learn to convert people liberty without them even realizing the...

256: Overcoming Objections (Turning Confrontations intro Conversations) -with Jeremy Todd 31.05.2021

We hear the objections all day long... "It's a wasted vote..." "A vote for third parties is a vote for the other guys!" On and on and on... How can we prepare ourselves to overcome these common objections from the left and the right when it comes to third party politics, specifically libertarians? Jeremy Todd returns to the show to continue our conversation about sales and marketing and how when s...

255: Sunday Candidate Highlight Series -Libertarian Jacob Turner for Congress (MO-8) 30.05.2021

Libertarian solutions win. Jacob Turner knows that, which is why he's running for office to help those hurt by the government lockdowns by giving their stories a voice. Running for Missouri's 8th Congressional District., Jacob is focus on the top of mind issues impacting his district; economics opportunity, the government's response to COVID, and the government's focus on gun control. Watch this e...

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