The Brian Nichols Show
The Brian Nichols Show
Instead of focusing on winning arguments, we’re teaching the basic fundamentals of sales and marketing and how we can use them to WIN in both the worlds of business and politics; teaching you how to meet people where they're at on the issues they care about. Welcome to The Brian Nichols Show.
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The Brian Nichols Show
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Podcast website
Latest episode
Jul 10, 2026
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Episodes
303: Your Foolproof 30-Second Elevator Pitch 23.08.2021 32:19
What is it that you do for work again? Okay, now is your moment. It's time for you to give your best 30 second elevator pitch. Are you prepared? On today's solo episode, I go through the basics on how to give a killer 30-second elevator pitch, and then outline what's up ahead for The Brian Nichols Show! Learn more about your ad choices. Visit megaphone.fm/adchoices
302: THROWBACK: Federalism, Term Limits, and Third Parties (feat. William "Bill" F. Buckley O'Reilly, March 2018) 22.08.2021 1:03:07
On today's episode, we are going back to March of 2018, as we interview William "Bill" F. Buckley O'Reilly, chairman pro tem of the Federalist Party of America. On that episode, Bill and I discussed the platform of the newly formed Federalist Party of America, discussing federalism, the constitution, tournaments, and more! In 2021, this episode stands true as we see how libertarian solutions can p...
301: Ron Paul Was Right (20 Years in Afghanistan) -with Kenny Cody 20.08.2021 36:35
"Ron Paul was right." Ron Paul was trending, Scott Horton was trending... Are people trying to pay attention? After 20 years of a failed foreign policy in the Middle East, President Joe Biden brought American troops home, signifying the end to our two decades of occupation in the region. However, warhawks and neocons galore are looking for any opportunity to hold on to the narrative, pointing to t...
300: The Undefeated Marketing System -with Phillip Stutts 18.08.2021 39:44
Join us on our special 300th episode, as today I am joined by renowned political marketer Phillip Stutts. Philip is the author of the brand new book The Undefeated Marketing System enjoins the program to give you the foolproof plan he's used to help elect presidents! Learn more about your ad choices. Visit megaphone.fm/adchoices
299: Value-Based Empathy in Sales -with Jeremy Todd 16.08.2021 40:14
Today, we're not focusing about offering solutions, but rather understanding, as it doesn't matter what solutions we offer if we don't know a problem as we're solving. Jeremy Todd returns to the program to talk sales, focusing today on value-based empathy! Learn more about your ad choices. Visit megaphone.fm/adchoices
298: THROWBACK: How to Get Libertarian Policy into Action -(feat. Dean Clancy [Feb. 2018]) 16.08.2021 58:40
Original Show Notes: [Feb. 2018]: On this special episode of The Brian Nichols Show, Brian is joined with former White House/Congressional policy adviser and former FreedomWorks Vice President, Dean Clancy! Brian and Dean dig into the latest budget deals, the Libertarian Party and promoting libertarian policy, and discuss how we can address the gun control issue after the latest public shooting. I...
297: The Infrastructure Bill, Inflation, and Andrew Cuomo -with Brad Polumbo 13.08.2021 49:43
The infrastructure bill, inflation, and Andrew Cuomo. What do all three of these things have in common? Answer: they're all leading the conversation on today's episode, as I am joined once again by good friend and returning guest Brad Polumbo from FEE! Support our Sponsors! Support the program with a one-time donation or join our Patreon! Learn more about your ad choices. Visit megaphone.fm/adchoi...
296: Sales and Marketing Q&A (SOLO) 11.08.2021 52:11
I hosted a Q&A on sales and marketing (and a variety of other liberty topics) a few weeks back that covers many common questions we hear in the liberty movement. Support our Sponsors! Support the program with a one-time donation or join our Patreon! Learn more about your ad choices. Visit megaphone.fm/adchoices
295: YAL Revolution 2021! 09.08.2021 1:30:20
Check out some awesome conversations from YAL REVOLUTION 2021! Support our Sponsors! https://www.briannicholsshow.com/support/ Learn more about your ad choices. Visit megaphone.fm/adchoices
294: DEBATE! Was the Edward Snowden Reveal a Net Negative or Positive for Liberty? -on TownSircle 08.08.2021 1:12:52
Check out this debate between Marc Clair and Eric Brakey on whether or not the Edward Snowden reveal was a net negative or positive for liberty. I had the opportunity to moderate said debate over on the amazing new platform, TownSircle. TownSircle enables public figures to come to the table and engage in the important issues of the day by offering pledged donations towards charity to help those in...
293: Liberty and the Pursuit of Happiness -with Larry Sharpe 06.08.2021 40:14
Life, liberty, and the pursuit of happiness. We've heard that phrase since elementary school as we learned about our nation's founding. The ideas of liberty are intoxicating for those empathetic to the ideas of individual rights, however, is liberty our end goal? Returning to the program is Larry Sharpe who argues that liberty is simply a means to an end, would that end goal being that of accompli...
292: Parents Fighting Back -with Tiffany Justice from Moms For Liberty 04.08.2021 38:08
"What we know to be true is that the advocacy needs to happen in your own backyard. Local politics is where you can make the biggest change, we know that we sat on school board, we know it makes a difference when parents come and interact with their school board and build relationships. So that's what we hope to do with our chapters." -Tiffany Justice Listen as Tiffany Justice from Moms for Libert...
291: Practicing Active Empathy in Sales -with Jeremy Todd 02.08.2021 38:29
What is empathy? "Empathy is as simple as two things... You've got to understand about empathy. Number one, empathy is really just curiosity; it is a desire to understand and seek out. The second part of empathy is tha you are not empathetic towards positions or belief systems - you are empathetic towards people. And so empathy is something that you show to a person. And it is essentially a curios...
BONUS: Selling Liberty (feat. Brian Nichols) on Libertarian Book Club with Caleb Brown 01.08.2021 31:40
No Sunday Candidate Highlights Series today... however I'm excited to share my recent appearance over on Caleb Brown's program, where we discussed my brand-new ebook, 4 Easy Steps You Can Implement Now to Sell Liberty to Friends and Family. And have no fear, as we'll be back to our regularly scheduled programming on Monday as we return with Jeremy Todd talking all things sales, with a focus on emp...
290: An Insider's Look at Conservative Politics and Policy -with Michael Johns 30.07.2021 1:02:51
Policy matters. While libertarians can win in the battle place of ideas, people want to see the direct impact of policy for themselves outside of theory. Michael Johns returns to the program to discuss his decades as a DC insider within the conservative political machine, plus some of his thoughts regarding recent happenings within the GOP and conservative movement. WATCH ON YOUTUBE: https://youtu...
289: The Future of Nuclear Energy 28.07.2021 41:39
Many people are turning away from conventional power, and opting for sustainable solutions. Nuclear power plants may not be spiking headlines, but they are being eyed as a viable option for the future. The future of nuclear energy production is in strong hands because unlike many other aspects of life, nuclear power is an option that will ALWAYS be needed. Mark Schneider joins the program to help...
288: Lead Magnets that Stick -with Chris Goyzueta 26.07.2021 47:24
Why are lead magnets important and how do they grow audiences? Chris Goyzueta returns to the program to outline what leas magnets are, how to use them effectively, and the different types of successful lead magnets others have used in the past to grow their audiences and provide them with value. WATCH ON YOUTUBE: https://youtube.com/channel/UCO4_lp8HJLQosanF1nfWZWg Episode Sponsors: Liberty Sales...
287: Sunday Candidate Highlight Series -Steve Scheetz for US Senate 25.07.2021 42:25
"We need to fix people's perceptions that they absolutely, positively have to keep voting the lesser of two evils, because the lesser two evils the reason why we are $30 trillion in debt, and we can drive that we can drive that point home to people as we talk to them face to face. On the street, we don't necessarily have that ability so much regarding like the TV commercials, you know, we're going...
286: Modeling the Person We Want Our Kids to Be -with Alex Hatch 23.07.2021 44:46
We all know the Golden Rule: "Treat others the way you want to be treated." So why not have that same mentality when raising our children? That's the approach that Alex hatch brings to today's episode, as Alex is a proponent for peaceful parenting, a manner of parenting that helps treat children like the individuals they are and to help them understand the how and why as to the happenings around t...
285: Freedom is Nature! -with Dr. Adrian Bejan 21.07.2021 42:14
"Follow the Science!" Raise your hand if you've heard that at least once over the past year and a half. Yes, I see 99.9% of you raising your hands. How many of you have been told that our ideas of freedom are "dangerous"? I have, by some of my oldest friends. Well, in today's episode, not only should you feel vindicated, but you can proudly state that Freedom is Nature - that Freedom is Science -...
284: Sell Liberty Effectively with Brian Nichols on the On The Run Podcast 20.07.2021 1:20:01
Time and time again, libertarians ask themselves "why aren't others immediately buying into my great ideas?" Remso is joined by sales expert Brian Nichols ("The Brian Nichols Show") who has just released a new ebook targeting why people don't listen to us, who our target audience is, and how to earn the respect and votes of those coming around to our way of thinking. Episode Sponsors: 4 Easy Steps...
283: Sunday Candidate Highlight Series -Steve Remus for Arizona Governor 18.07.2021 36:34
Well, Happy Sunday there, folks! Steve Remus joins the program today to discuss his candidacy for Arizona governor. With Steve running for governor in Arizona, we are given a great chance to learn about top of mind issues that are taking place in Arizona, but also how tricky it has been not only to differentiate himself from the 15 Republicans are running and the 5democrats who are running... 20 p...
282: How the Force Can Fix the World -with Stephen Kent 16.07.2021 38:41
Happy Friday, and may the Force be with you. That's right. You already know what to expect. Today we are having good friend and Star Wars fanatic Stephen Kent returning to the program to discuss all things Star Wars, but through a unique lens as Steven is also a brand new author, having an awesome new book, "How the Force Can Fix the World", coming out October 26, 2021. I am so excited. I already...
281: #CubaLibre - 62 Years in the Making 14.07.2021 38:48
For 62 years, the Cuban people have been living under authoritarian rule thanks to the Communist regime under the Castros. After 62 years, the Cuban people are standing up to their government chanting "we aren't scared anymore". Martha Bueno returns to the program to outline how Cuba got to this point, what sparked this recent uprising, and what you can do to help support #CubaLibre WATCH ON YOUT...
280: Selling Liberty- Features vs. Benefits -with Jeremy Todd 12.07.2021 47:55
Features versus benefits. This is the great battle that has been waging on for over a generation at this point within the greater libertarian movement. On one side, you have the features folks… those who are focused on educating and good-ideaing their target prospects to death. Then, there are the sales folks. Those folks are the ones who focus on actually selling. And we don't do that by talkin...
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