The Brian Nichols Show

The Brian Nichols Show

News EN ↓ 1131 episodes

Instead of focusing on winning arguments, we’re teaching the basic fundamentals of sales and marketing and how we can use them to WIN in both the worlds of business and politics; teaching you how to meet people where they're at on the issues they care about. Welcome to The Brian Nichols Show.

Author

The Brian Nichols Show

Category

News

Podcast website

briannicholsshow.com

Latest episode

Jul 10, 2026

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Episodes

328: Keep Talking About Afghanistan!-with Mahgdalen Rose 22.09.2021

Why does this Gen Z activist want to keep Afghanistan in the national discourse? Mahgdalen Rose returns to the program to explain why the financial, domestic, and international implications require us to keep talking about our ending our 20 year war. Learn more about your ad choices. Visit megaphone.fm/adchoices

327: Speak Your Customer's Language (feat. Brian Nichols) 21.09.2021

Speak your customer's language with the right messaging. On today's solo short, I'm taking you to my Morning Sales Huddle, where we're outlining how proper messaging helps you speak to your customer's in their own language. Learn more about your ad choices. Visit megaphone.fm/adchoices

326: Be Free and Sell Liberty -with Anthony Welti 20.09.2021

People do business with those they know, like, and trust. Anthony Welti joins the program to show how becoming the trusted advisor helped him win people over (not by focusing on winning arguments!). Plus, learn how he's meeting people where they're at on his "Be Free!" tour! Learn more about your ad choices. Visit megaphone.fm/adchoices

325: The Blue Checks War on Truth (feat. Olivia Rondeau) 18.09.2021

Oliva Rondeau takes on the groupthink of the blue checks on today's Solo Short! Learn more about your ad choices. Visit megaphone.fm/adchoices

324: Are COVID Hospitalizations Being Overreported? -with Todd Kenyon 17.09.2021

Why does a new study suggests that almost half of those hospitalized with COVID-19 have mild or asymptomatic cases? Todd Kenyon from PANDA joins the program to dig into the numbers and try to help figure out what's going on. Learn more about your ad choices. Visit megaphone.fm/adchoices

323: What is Libertarian Paternalism? (feat. Jeremy Todd) 16.09.2021

What if your prospect doesn't value liberty the same as you? Don't worry, that happens more often than not, and it's okay! Jeremy Todd joins the program for a Solo Sales Short to help you overcome that very situation! Learn more about your ad choices. Visit megaphone.fm/adchoices

322: Why Have Over 5 Million Kids Left Public Schools?-with Kerry McDonald 15.09.2021

Government mandates and the long-term harm done to behavioral development of kids might have something to do with it. As a matter of fact, that's exactly right, according to today's guest! And that's why Kerry McDonald joins the program today to help raise awareness to the impact of these restrictions and their long-term implications on children. Learn more about your ad choices. Visit megaphone.f...

321: Lessons Learned From Chocolate Cake (feat. Jeremy Todd) 14.09.2021

What lessons can we learn from chocolate cake? Jeremy Todd returns for another Sales Solo to answer that very question! Also, what if you're responsible for your failures...? And what if that's actually a good thing? Learn more about your ad choices. Visit megaphone.fm/adchoices

320: The Expectancy Theory (Why Do People Take Action?) -with Jeremy Todd 13.09.2021

What are the 3 parts to the "why" in "why" people take action? Jeremy Todd returns to the program to wrap up the final installment of our series on empathy in sales, as today Jeremy helps us focus on the world of behavioral economics and The Expectancy Theory. Learn more about your ad choices. Visit megaphone.fm/adchoices

319: THROWBACK: Republican Liberty Caucus vs. Libertarian Party (feat. Alexander Snitker, August 2018) 12.09.2021

Libertarian Party versus the Republican Liberty Caucus...? No, it's not a binary decision, but listen we go back in the archives on this THROWBACK episode as RLC executive director Alexander Snitker and I discuss the respective roles of the Libertarian Party and the RLC. We also tackle the question as to which organization is better at advancing liberty, the need for the Libertarian Party to take...

318: Universal Medical Care from Conception to End of Life: The Case for A Single-Payer System -with Murray Sabrin 10.09.2021

Why has medical care become so complicated—and expensive? Dr. Murray Sabrin joins the program to answer that very question, as it is one of the underlying topics in his new book, Universal Medical Care from Conception to End of Life: The Case for A Single-Payer System. Learn more about your ad choices. Visit megaphone.fm/adchoices

317: Becoming the Trusted Advisor (feat. Brian Nichols) 09.09.2021

How can using expert insights help you become your prospect's go-to trusted advisor? On today's solo episode, Brian takes you on the journey of becoming your prospect's trusted advisor, showing how specific expert analysis (versus a data dump) will help you close more sales in both business and politics. Learn more about your ad choices. Visit megaphone.fm/adchoices

316: College Students Fighting Back, Rand Paul Was Right, and #FireFauci -with Trent Ortner 08.09.2021

Learn how college students are fighting back against campus administrations and their restrictive COVID policies, as today I'm once again joined by Trent Ortner! Also, how about that... Rand Paul was right about Fauci! Find the Question Everything & Stop Trusting Government Bureaucrats swag here. Learn more about your ad choices. Visit megaphone.fm/adchoices

315: Building a Stronger Relationship with your Fans, Customers and Voters! (feat. Chris Goyzueta) 07.09.2021

How do you take your superfans and ensure they are fans for life? Chris Goyzueta takes the mic on today's mini marketing episode! Learn more about your ad choices. Visit megaphone.fm/adchoices

314: 3 Easy Ways to Get New Customers -with Chris Goyzueta 06.09.2021

How can the right combination for ads, content, and networking win you customers for life? Marketing extraordinaire Chris Goyzeta returns to the program on today's episode to outline just that, plus we dig into the importance of building up your online communities on a platform you own (no rented land!). Learn more about your ad choices. Visit megaphone.fm/adchoices

313: THROWBACK: Collectivism in America (feat. Jeffrey A Tucker, August 2018) 05.09.2021

How has the collectivism outlined in this episode in this 2018 episode manifested in 2021? This throwback episode with Jeffrey A Tucker from August 2018 covers all the bases, as we discussed the rise of collectivism from the left and the right, Jordan Peterson and his role in advocating individualism and being an "Alt-right killer through education", the dynamic between immigration and the welfare...

312: Making the Liberty Movement Less Vicious and Live Longer at the Same Time (feat. Jess Mears) 04.09.2021

"For people really to flourish, they need to have a community. And when people come to the Liberty movement and find a community that's unwelcoming they're not going to stick around. So you've probably heard before that like 90% of success is showing up. Well, what can people show up to in the Liberty movement?" Learn more about your ad choices. Visit megaphone.fm/adchoices

311: Is There a Hole in Ethereum? -with Donnie Gebert 03.09.2021

"All of the stuff in the real crypto ecosphere is built on a theory. So the way I like a level playing field and when I can't play my game, because you know, when I can't do stuff in a market, because the market seems to have some sort of weird dynamic to it."  The world of cypto is changing at a rapid pace, and Donnie Gebert joins the program to help catch you up to speed with all that's transpir...

310: The Pygmalion Effect (feat. Jeremy Todd) 02.09.2021

Jeremy Todd is back to show you how to use self-fulfilling prophecies to your advantage! If you enjoy today's daily episode, make sure to give it a share! Learn more about your ad choices. Visit megaphone.fm/adchoices

309: Learn the Secret Cheat Code to Starting Killer Sales Conversations (feat. Brian Nichols) 01.09.2021

Learn the tried and true secret cheat code I teach my team to start awesome conversations, as today I'm going solo! Today, we're teaching the importance of learning how to show your prospects: Who you help. How you help. And who you've helped. Then, we dig into the "And, But, Therefore" framing that turns a "good" start to a conversation into a "great" one. Learn more about your ad choices. Visit...

308: The Monkey Business Illusion (feat. Jeremy Todd) 31.08.2021

Are you missing things right under your nose? In this episode, Jeremy discusses selective attention and how it may be impacting you without you even knowing it.  Learn more about your ad choices. Visit megaphone.fm/adchoices

307: The Change Triangle (A Guide to Working with Emotions) -with Jeremy Todd 30.08.2021

How can we move someone from a state where they'll do anything to avoid emotions to being in an openhearted state of mind? Jeremy Todd returns to the program for part three of his series on empathy to discuss The Change Triangle. We're talking about empathy, we're also talking about a range of emotions that are rooted in a variety different areas. Understanding where they're rooted and why they're...

306: Sunday Candidate Highlight Series: Kyle Sefcik of Governor of Maryland 29.08.2021

Back to our Sunday Candidate Highlight Series! Meet the unaffiliated political outsider running for Governor of Maryland. Today I'm joined by Kyle Sefcik, who is seeking to represent Maryland as the first ever unaffiliated governor in the United States.  Learn more about your ad choices. Visit megaphone.fm/adchoices

305: Meet the NYC Business Owner Fighting Back Against COVID Restrictions and Vaccine Passports- with Eli Klein 27.08.2021

How can business owners stand up and fight back against the government rules and restrictions that they're enforcing? Eli Klein is an art gallery owner and has decided to stand up and fight back against New York City, their COVID restrictions/passports, and is helping show other business owners that they can stand up and fight back as well.  Learn more about your ad choices. Visit megaphone.fm/adc...

304: Helping People Buy School Choice -with Corey DeAngelis 25.08.2021

How does knowing your audience and meeting people where they're at help enact liberty-based policies? Well, stop wondering, and start learning, as Corey DeAngelis returns to the program and takes us to school on not only the value of school choice, but how to effectively know your audience and meet them where they're at on the issues they care about to not only help you sell school choice, but to...

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