The Brands On Brands Podcast

This week's Freestyle Friday is focusing on the marketing tactics you should use to build up your word-of-mouth businesses. Focus not on the people who find your content passable or "meh," but those who genuinely love it, since they often end up being your top referrers. Forge strong personal connections with these customers that makes them want to spread the word about what you have to offer. In...

Building a brand from scratch without the benefit of a research firm or big budgets may be difficult—after all, any minute an entrepreneur spends on building their brand is a minute taken away from improving their product or service—but it's not impossible. You can make your enterprise stand out by focusing on three key components for building a brand that matters: brand truth, brand image and bra...

Chris DiVecchio is a fitness trainer, a lifestyle specialist, and a health and wellness expert. He founded Premier Mind & Body, a wellness and coaching company based out of Los Angeles, and is the author of   5x2 Method: Revealing the Power of Your Senses . Chris believes that the 23 hours a day we're outside the gym are just as important to your health and fitness, if not more so, than the 1 hour...

When Brandon left his corporate job to become an entrepreneur, he quickly realized he needed to start investing in himself to grow fast enough to succeed. He needed to learn from others that came before him. Networking is key to that, which is why for this Freestyle Friday Brandon's diving into the fascinating world of Masterminds. In this episode, Brandon  recounts his experiences attending Maste...

What moves the needle for your business? Today we discuss what marketing tasks to prioritize if you want your business to grow and move forward. This includes the adjustments and strategies that will make your brand pop just a little bit more than they did before because, if executed correctly, you'll stand out more to the part of the crowd that will really like what you have to say. This means le...

Neal Schaffer is a global keynote speaker, university educator, consultant and owner of media agency PDCA Social. He works with brands to craft effective social media strategies that allow them to reach their audiences without intruding on their online experience. Neal is also the author of Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Succes...

Brandon's discussion with Jenn Herman this past Monday (check out episode #020!) has him thinking about the ways we can make social media work for us rather than the other way around. Many startups and entrepreneurs believe they have to build up a base of followers before getting them willing to invest in your product or service, when in fact you're bound to get more success convincing people to p...

For the high six figure and seven figure businesses out there just getting started, $1K-$3K per month tends to be the advertising budget for anyone ready to grow their business with marketing. In the grand scheme of advertising resources, that's not a lot, but with smart spending and the right expertise you'll find that this limited budget can pay dividends. Thankfully, Brandon knows what to do to...

Jenn Herman is an author, speaker, blogger and "Instagram expert." As one of the forefront bloggers on Instagram marketing, she helps her clients craft optimized social media strategies that get them noticed. She also uses her site Jenn's Trends to examine how the web's biggest brands make themselves household names. In this episode, Jenn discusses how she honed her Instagram game, explains what y...

When Brandon was at the Thrive: Make Money Matter conference this past weekend, he heard some of the presenters speak on the subject of businesses that are neither for-profit nor nonprofit, rather "for-purpose," managing both the financial growth of the former with the altruism in the latter. Traditional nonprofit organizations do very important work, but they're ultimately limited by how many don...

Brandon turned 40 this January, which has made him contemplate what his goals are and how he's going to accomplish them moving into the next 10 to 20 years of his life. While he knows that, statistically, many people in their middle age and beyond are capable of achieving a lot—thanks to experience—he's still concerned that his path has been too safe. To create real success, and on a faster timeli...

Dr. Mark T. Wade is the CEO of Virtual Summits, the host of the top-rated Virtual Summits podcast, and now helps entrepreneurs interface remotely yet directly with their customers. As well, his Hustle & Scale coaching service works with online business owners to turn their side-gigs into six and even seven figure ventures. In this episode, Mark makes a case for why you should give virtual summits...

Talking points are required for any business conversation. These points make a case for what you're selling as quickly and clearly as possible. If you use these talking points correctly, and with the right strategy, you can develop the relationship you've already built with your community even further. In this episode, Brandon relates the moment he realized he couldn't simply ad lib the big choice...

If you hope to develop your skills and eventually make a name for yourself, you're going to have to do more than the bare minimum training that your job provides you. That means getting involved when and where the average employee isn't expected to get involved, reaching out to like-minded professionals, and coming up with content that you can pitch to an enthusiastic audience. You are your own mo...

Marshal Gillen, aka Marshal LIVE, is an inspirational speaker, lifestyle entrepreneur and author based out of San Diego. Marshal shares how he turned his mess into his message and now inspires others to turn what they previously thought were unreachable goals into achievable realities. In this episode, Marshal reveals how his emotionally troubled upbringing shaped him, discusses the chance encount...

For this Freestyle Friday, Brandon shares his own professional journey, reveals what he's passionate about, and lays out what he hopes his work can find a resolution for. Brandon discusses future guest, Mike Kim from the Brand You podcast and runs through an exercise he learned from Mike's content, answering these questions: What pisses you off? What breaks your heart? What's the big problem you'r...

Some of the hottest marketing trends and useful tools to reach your customers authentically are livestreaming and pre-programmed messenger bots to breathe life into your marketing and make it accessible to any curious customer, even if you're technically not there to answer their questions. So listen, take notes, and get on top of these things now so you aren't playing catch up in a few years. In...

Chris Strub is the CEO of I Am Here, LLC, a social media consultant agency, and an expert on how to get your brand noticed, discussed and promoted. He is also the author of 50 States, 100 Days - The Book and the first person to livestream in all 50 United States, both of which allowed him to promote youth-centric nonprofit organizations across the country. Through his extensive experience with soc...

It's the first edition—or official edition, at least—of Freestyle Friday, where Brandon follows up with listener questions, comments and reviews, and discusses what happens to be on his mind. Something that's obviously on his mind this week is Brands on Brands on Brands' recent launch, especially the work he had to do to step up the quality of the show, and also the feedback sent by you listeners...

The recent launch of LinkedIn's live video service got Brandon thinking about what actually makes for engaging video content and how each person can tailor theirs to a specific audience and/or platform to get the most bang for their buck—that is to say, every dollar spent on video and broadcasting equipment. It takes more than a high quality camera and microphone to make videos people actually wan...

Stephanie Liu is an online marketing specialist, live video expert and a speaker at major marketing conferences. She hosts live videos and interviews with other marketing professionals at Lights, Camera, Live, which is part of the 360 Marketing Squad. This is THE episode to listen to if you aim to make live video part of your personal business, as Stephanie has firsthand experience building her se...

We could all use a little help with our business. As your personal marketing coach, I'm here to help you go from unknown to being a brand that matters. This episode provides a little more background on the show. With 3 shows per week, you should get the advice you need to set the marketing strategy for your business. I interview marketing experts and game changing entrepreneurs who share their sec...

Launching a branding business was a tricky process for Brandon because he didn't really have any marketing connections from his former line of corporate work. Thankfully, he was able to seek out a few communities that made his next steps more confident and purposeful, and through coaching and free resources was able to grow his own brand to where it is today. In this episode, Brandon Birkmeyer deb...

Travis Chappell is the host of Build Your Network , one of the top 50 business podcasts. Travis also runs Cool People Cool Places , a personal development retreat for entrepreneurs. Formerly a door-to-door salesman, Travis has had an unusual career path in that he used the community he was part of to launch a business instead of the more traditional route of building a network out of an existing b...

Advertising is great for getting the word out about your business, but you don't simply want customers who come and go. Instead, thinking about what you can do to build and manage communities around your businesses and services. A strong community can make customers and users feel like they're part of something bigger than simply using your products. In this solo show, Brandon explains how you can...